Lean Product Management

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Lean UX NYC Conference - April 11, 2013

Lean UX NYC Conference - April 11, 2013

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  • 1. Lean ProductManagement Lean UX NYC | April 2013
  • 2. Melissa PerriCurrentlyProduct Designer, ConductorFormerlyProduct Manager, OpenSkyProgrammer, BarclaysContact Memelissaperri@gmail.commelissaperri.com @lissijean
  • 3. “Match your taste with the exceptional finds of industry insiders.”@lissijean
  • 4. @lissijean
  • 5. My way is faster. I don’t know how to use it.This isn’t what I needed. The information I want to see isn’t on here.@lissijean
  • 6. WaterfallGather Requirements Sp ec Design Interfaces fea tu re s De ve lo pm QA Process en t Re lea se @lissijean
  • 7. @lissijean
  • 8. Validate Before Building@lissijean
  • 9. Build Learn Measure@lissijean
  • 10. Iterate your way toProduct/Market Fit your users @lissijean
  • 11. Business UX Technology@lissijean
  • 12. @lissijean@lissijean
  • 13. @lissijean @lissijean
  • 14. Lean Product Managers• Define customer problem• Investigate assumptions• Measure customer behavior• Evaluate success @lissijean
  • 15. @lissijean
  • 16. @lissijean Define
  • 17. Customers want twitter-like messages in their feed.@lissijean
  • 18. Not a problem. Customers want twitter-like messages in their feed.@lissijean
  • 19. Real Problem Customers don’t think the curators are authentic.@lissijean
  • 20. Investigate@lissijean
  • 21. Shoppers will buy from curators they think are authentic.Shoppers read the messagesin their home feeds.Shoppers think tweets are authentic.@lissijean
  • 22. @lissijean
  • 23. @lissijean
  • 24. Measure@lissijean
  • 25. Vanity MetricsVisitsPageviewsTime on PageDownloadsRegistered Users @lissijean
  • 26. Vanity Metrics Actionable MetricsVisits ClicksPageviews ScrollingTime on Page Options on SubmitDownloads CancelRegistered Users Purchases Abandon Carts @lissijean
  • 27. @lissijean Data My first, my last, my everything.@lissijean
  • 28. Time x # People x Salary Minimum Success Criteria@lissijean
  • 29. Start Testing@lissijean@lissijean
  • 30. Evaluate@lissijean
  • 31. @lissijean
  • 32. 2@lissijean
  • 33. MVP Round 2@lissijean
  • 34. Success!2x Open Rate3x Purchases @lissijean
  • 35. What did we save?@lissijean
  • 36. Waterfall Way 8 Weeks + 5 People -$77,000@lissijean
  • 37. Lean Way 2 Weeks + 2 People $10,000@lissijean
  • 38. @lissijean
  • 39. @lissijean“My solution is too obvious, if Ijust build it people will use it.”@lissijean
  • 40. @lissijean Customers will only use your features if it fills a need.@lissijean
  • 41. “Lean is just for startups, my company is too grown up.”@lissijean
  • 42. Lean applies to all companies.@lissijean
  • 43. “MVPs are just half-assed, ugly features.”@lissijean@lissijean
  • 44. MVPs are only a test. @lissijean
  • 45. Lean makes you smarter. @lissijean
  • 46. Lean makes you less wasteful. @lissijean
  • 47. Lean makes you faster. @lissijean
  • 48. Online Skillshare Class Product Management: The Lean Way http://skl.sh/VBWf3G@lissijean