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Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
Lean Product Management
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Lean Product Management

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Lean UX NYC Conference - April 11, 2013

Lean UX NYC Conference - April 11, 2013

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  • 1. Lean ProductManagement Lean UX NYC | April 2013
  • 2. Melissa PerriCurrentlyProduct Designer, ConductorFormerlyProduct Manager, OpenSkyProgrammer, BarclaysContact Memelissaperri@gmail.commelissaperri.com @lissijean
  • 3. “Match your taste with the exceptional finds of industry insiders.”@lissijean
  • 4. @lissijean
  • 5. My way is faster. I don’t know how to use it.This isn’t what I needed. The information I want to see isn’t on here.@lissijean
  • 6. WaterfallGather Requirements Sp ec Design Interfaces fea tu re s De ve lo pm QA Process en t Re lea se @lissijean
  • 7. @lissijean
  • 8. Validate Before Building@lissijean
  • 9. Build Learn Measure@lissijean
  • 10. Iterate your way toProduct/Market Fit your users @lissijean
  • 11. Business UX Technology@lissijean
  • 12. @lissijean@lissijean
  • 13. @lissijean @lissijean
  • 14. Lean Product Managers• Define customer problem• Investigate assumptions• Measure customer behavior• Evaluate success @lissijean
  • 15. @lissijean
  • 16. @lissijean Define
  • 17. Customers want twitter-like messages in their feed.@lissijean
  • 18. Not a problem. Customers want twitter-like messages in their feed.@lissijean
  • 19. Real Problem Customers don’t think the curators are authentic.@lissijean
  • 20. Investigate@lissijean
  • 21. Shoppers will buy from curators they think are authentic.Shoppers read the messagesin their home feeds.Shoppers think tweets are authentic.@lissijean
  • 22. @lissijean
  • 23. @lissijean
  • 24. Measure@lissijean
  • 25. Vanity MetricsVisitsPageviewsTime on PageDownloadsRegistered Users @lissijean
  • 26. Vanity Metrics Actionable MetricsVisits ClicksPageviews ScrollingTime on Page Options on SubmitDownloads CancelRegistered Users Purchases Abandon Carts @lissijean
  • 27. @lissijean Data My first, my last, my everything.@lissijean
  • 28. Time x # People x Salary Minimum Success Criteria@lissijean
  • 29. Start Testing@lissijean@lissijean
  • 30. Evaluate@lissijean
  • 31. @lissijean
  • 32. 2@lissijean
  • 33. MVP Round 2@lissijean
  • 34. Success!2x Open Rate3x Purchases @lissijean
  • 35. What did we save?@lissijean
  • 36. Waterfall Way 8 Weeks + 5 People -$77,000@lissijean
  • 37. Lean Way 2 Weeks + 2 People $10,000@lissijean
  • 38. @lissijean
  • 39. @lissijean“My solution is too obvious, if Ijust build it people will use it.”@lissijean
  • 40. @lissijean Customers will only use your features if it fills a need.@lissijean
  • 41. “Lean is just for startups, my company is too grown up.”@lissijean
  • 42. Lean applies to all companies.@lissijean
  • 43. “MVPs are just half-assed, ugly features.”@lissijean@lissijean
  • 44. MVPs are only a test. @lissijean
  • 45. Lean makes you smarter. @lissijean
  • 46. Lean makes you less wasteful. @lissijean
  • 47. Lean makes you faster. @lissijean
  • 48. Online Skillshare Class Product Management: The Lean Way http://skl.sh/VBWf3G@lissijean

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