Lean Product Management
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Lean Product Management



Lean UX NYC Conference - April 11, 2013

Lean UX NYC Conference - April 11, 2013



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Lean Product Management Lean Product Management Presentation Transcript

  • Lean ProductManagement Lean UX NYC | April 2013
  • Melissa PerriCurrentlyProduct Designer, ConductorFormerlyProduct Manager, OpenSkyProgrammer, BarclaysContact Memelissaperri@gmail.commelissaperri.com @lissijean
  • “Match your taste with the exceptional finds of industry insiders.”@lissijean
  • @lissijean
  • My way is faster. I don’t know how to use it.This isn’t what I needed. The information I want to see isn’t on here.@lissijean
  • WaterfallGather Requirements Sp ec Design Interfaces fea tu re s De ve lo pm QA Process en t Re lea se @lissijean
  • @lissijean
  • Validate Before Building@lissijean
  • Build Learn Measure@lissijean
  • Iterate your way toProduct/Market Fit your users @lissijean
  • Business UX Technology@lissijean
  • @lissijean@lissijean
  • @lissijean @lissijean
  • Lean Product Managers• Define customer problem• Investigate assumptions• Measure customer behavior• Evaluate success @lissijean
  • @lissijean
  • @lissijean Define
  • Customers want twitter-like messages in their feed.@lissijean
  • Not a problem. Customers want twitter-like messages in their feed.@lissijean
  • Real Problem Customers don’t think the curators are authentic.@lissijean
  • Investigate@lissijean
  • Shoppers will buy from curators they think are authentic.Shoppers read the messagesin their home feeds.Shoppers think tweets are authentic.@lissijean
  • @lissijean
  • @lissijean
  • Measure@lissijean
  • Vanity MetricsVisitsPageviewsTime on PageDownloadsRegistered Users @lissijean
  • Vanity Metrics Actionable MetricsVisits ClicksPageviews ScrollingTime on Page Options on SubmitDownloads CancelRegistered Users Purchases Abandon Carts @lissijean
  • @lissijean Data My first, my last, my everything.@lissijean
  • Time x # People x Salary Minimum Success Criteria@lissijean
  • Start Testing@lissijean@lissijean
  • Evaluate@lissijean
  • @lissijean
  • 2@lissijean
  • MVP Round 2@lissijean
  • Success!2x Open Rate3x Purchases @lissijean
  • What did we save?@lissijean
  • Waterfall Way 8 Weeks + 5 People -$77,000@lissijean
  • Lean Way 2 Weeks + 2 People $10,000@lissijean
  • @lissijean
  • @lissijean“My solution is too obvious, if Ijust build it people will use it.”@lissijean
  • @lissijean Customers will only use your features if it fills a need.@lissijean
  • “Lean is just for startups, my company is too grown up.”@lissijean
  • Lean applies to all companies.@lissijean
  • “MVPs are just half-assed, ugly features.”@lissijean@lissijean
  • MVPs are only a test. @lissijean
  • Lean makes you smarter. @lissijean
  • Lean makes you less wasteful. @lissijean
  • Lean makes you faster. @lissijean
  • Online Skillshare Class Product Management: The Lean Way http://skl.sh/VBWf3G@lissijean