Creating Successful MVPs in Agile Teams - Agile 2014

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Creating Successful MVPs in Agile Teams - Agile 2014

  1. Creating Successful MVPs in Agile Teams Melissa Perri @lissijean #Agile2014
  2. ! Melissa Perri ! ProdUX Labs melissaperri.com @lissijean
  3. @lissijean
  4. @lissijean#Agile2014 @lissijean
  5. @lissijean#Agile2014 My way is faster. This isn’t what I needed. I don’t know how to use it. The information I want to see isn’t on here.
  6. @lissijean
  7. @lissijean#Agile2014 Define Design Develop Deploy Traditional Product Development Cycle
  8. @lissijean#Agile2014 Define Design Develop Deploy Some learning Very little learning Most learning Traditional Product Development Cycle
  9. @lissijean#Agile2014 Traditional Product Development Cycle Define Design Develop Deploy Pivot
  10. @lissijean#Agile2014 Risk @lissijean
  11. @lissijean#Agile2014 Build Measure Learn
  12. @lissijean#Agile2014 MVP? @lissijean
  13. @lissijean
  14. @lissijean
  15. @lissijean @lissijean
  16. Traditional Process @lissijean
  17. @lissijean MVP Process @lissijean
  18. @lissijean#Agile2014 MVP = Minimum Feature Set Agile MVPs
  19. @lissijean#Agile2014 Focus on problem not features.
  20. @lissijean#Agile2014 LEARN
  21. @lissijean#Agile2014 MVP
  22. @lissijean#Agile2014 Crappy products Crappy products everywhere @lissijean
  23. @lissijean#Agile2014 @lissijean
  24. @lissijean#Agile2014 MVP = Experiment
  25. @lissijean#Agile2014 Setting Up Experiments
  26. @lissijean#Agile2014 1. What is our goal? 2. Define problem and customer. 3. What do we want to learn? 4. What’s the minimum we can build to test that? 5. How do we measure success? Process
  27. @lissijean#Agile2014 @lissijean
  28. @lissijean#Agile2014 Increase existing customer engagement. What is our goal?
  29. @lissijean#Agile2014 Customers want twitter-like messages in their feed. Define problem and customer.
  30. @lissijean#Agile2014 Customers want twitter-like messages in their feed. Not a problem.
  31. @lissijean#Agile2014 Customers aren’t engaging with our site because they think curators are not authentic. Define problem and customer.
  32. @lissijean#Agile2014 Will shoppers engage more if curators post authentic messages in the feed? What do we want to learn?
  33. @lissijean#Agile2014 Wizard of Oz Looks real to the customer, completely manual on the backend. What is the minimum we can build to test that?
  34. @lissijean#Agile2014 10% increase in adds to cart in A/B test. How do we measure success?
  35. @lissijean#Agile2014 monday tuesday wednesday thursday friday Reflect & Define Specify Build & Refine Build & Refine Customer Feedback Sprint Structure
  36. @lissijean
  37. @lissijean
  38. @lissijean#Agile2014 0% change over other products.
  39. @lissijean Pivot
  40. @lissijean#Agile2014 Customers aren’t engaging with our site because they think curators are not authentic. Define customer and problem.
  41. @lissijean#Agile2014 Increase existing customer engagement. What is our goal?
  42. @lissijean#Agile2014 Will shoppers engage more if curators write personal stories in emails? What do we want to learn?
  43. @lissijean#Agile2014 What is the minimum we can build to test?
  44. @lissijean#Agile2014 20% increase in purchases and CTR. How do we measure success?
  45. @lissijean#Agile2014 Success! 2x Open Rate 3x Purchases
  46. @lissijean#Agile2014 Types of Experiments
  47. @lissijean#Agile2014 “Do customers have this problem?”
  48. @lissijean#Agile2014 Interviews Get out of the building and talk to people.
  49. @lissijean#Agile2014 “Are customers interested in my solution?”
  50. @lissijean#Agile2014 Landing Page A pitch of your product, to gauge idea reception.
  51. @lissijean#Agile2014
  52. @lissijean#Agile2014 “What do customers value in the solution?”
  53. @lissijean#Agile2014 Concierge Delivering a service manually. Delivering a service manually. Concierge
  54. @lissijean#Agile2014
  55. @lissijean#Agile2014
  56. @lissijean#Agile2014
  57. @lissijean#Agile2014 “Will people pay for my solution?"
  58. @lissijean#Agile2014 Wizard of Oz Looks real, but manual on the back end.
  59. @lissijean @lissijean
  60. @lissijean Subscription @lissijean
  61. @lissijean#Agile2014 Your turn.
  62. @lissijean#Agile2014 Every time you start with a minimum feature set, a kitten dies. @lissijean
  63. @lissijean#Agile2014 Creating  Successful  MVPs  in  Agile  Teams   ! You  work  for  Moxify,  a  music  streaming  service  that  has  products  across  mobile,   desktop,  and  web.  Moxify  has  a  freemium  model.  Users  can  use  the  service  for  free   across  all  platforms,  but  must  listen  to  ads  after  every  5  songs.  If  users  upgrade  for   $10  a  month,  they  will  hear  no  ads.   ! Your  team  has  been  given  the  goal  of  trying  to  increase  the  conversion  rate  of   existing  free  users  to  paid  subscriptions  by  10%  over  the  next  few  months.  Our   model  and  leading  correlation  data  says  that  customers  who  use  Moxify’s  free   version  everyday  for  2  weeks  have  a  50%  chance  of  converting  to  a  paid  user.  If   they  use  it  everyday  for  3  weeks,  that  percentage  goes  up  to  90%.     ! As  a  team,  you  have  talked  to  50  users  who  are  currently  on  the  free  version  and   have  stopped  using  the  service  before  2  weeks.  There  were  many  problems  that   surfaced,  but  a  majority  of  these  users  said  they  liked  the  idea  of  Moxify,  but  it  was   difLicult  to  discover  new  music.  These  users  currently  used  music  blogs,  Pandora,   and  friends’  recommendations  to  Lind  new  songs.  Then  they  have  to  manually   search  for  each  song  on  Moxify.  
  64. @lissijean#Agile2014 1. What is our goal? 2. Define problem and customer. 3. What do we want to learn? 4. What’s the minimum we can build to test that? 5. How do we measure success? Moxify Exercise
  65. “We should test that.” @lissijean
  66. @lissijean#Agile2014 Melissa Perri ! melissa@produxlabs.com ! Lots more info on: melissaperri.com ! ! @lissijean

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