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A presentation on self-branding

A presentation on self-branding

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    You.comm You.comm Presentation Transcript

    • YOU.comm
      @melissahourigan, Digital Idea Media
    • What’s in your toolkit?
      • Before – media database, a perfect pitch, spokesperson availability and a AP style guide
      • Today – a digital and video camera, accessibility on social sites, engagement, presence and previous list
    • Process for Gathering Information is Changing…
      Among those individuals who use the Internet regularly:
      73 percent have read a blog
      57 percent have joined a social network
      55 percent have uploaded one or more photos
      83 percent have watched video clips online
      39 percent subscribe to an RSS feed
      Customers, partners, competitors and media already use social media:
      Who is talking to them online if your client is not?
      Communities already exist
      Instant analytics
      Communities drive traffic. Communities drive brands.
      The new tools for communication:
      Social bookmarking, microblogging, networks and content communities.
      • Twitter, RSS, Facebook, Flickr, Del.icio.us, YouTube, LinkedIn, Digg
      Analysts predict that Twitter will surpass 25 million users by late 2010
      The desire to be part of a group that shares, cooperates, educates and acts inconcert is a basic human instinct.
      NYU professor/ Internet researcher Clay Shirkey
    • What is your Brand?
      ?
    • Write a Personal Mission Statement
    • Entering the Conversation
      • How do you want to be known?
      • How are you received?
      • What are you saying?
      • How are you being heard?
      • Who do you follow?
      • Who follows you?
      • What do you care about?
      • How are you making a difference?
    • PARTICIPATE
      ENGAGE
      LISTEN
      Approaching the conversation
    • There Are No Shortage of tools – Focus is Key
      Conversation Prism by Brian Solis
    • Where to Begin?
      Start searching…..
    • Finding the Right Mix
      • LinkedIn – share your resume
      • Twitter – share what you are doing
      • Flickr – share your pictures
      • YouTube – share captured moments
      • iTunes – share a conversation
      • Facebook – share your experiences
      • Blog – share your perspective
      • Digg, StumbleUpon – share what you found interesting
      • SlideShare– share what you know
    • Self-Branding – What is Working for Others?
      Polldaddy Survey: 10/6
    • With more than 200 million active users, Facebook has become a personal, product and corporate branding hub.
      • Establish your goals.
      • How do you stay relevant?
      • What do your friends care about?
      • How do you promote your brand?
      • Who do you want to associate with?
      • Mange your Brand
      • Maintain your Privacy
      • Customize your options
    • Twitter – What is it?
    • Getting Started
    • Customize your page
    • Listen… Engage… Participate
    • Learn From Other’s Mistakes
    • tools
      • Tweetdeck – desktop client, manage Facebook & multiple Twitter accounts
      • HootSuite – manage multiple profiles, pre-schedule tweets, and measure
      • CoTweet – multiple people communicate for corp. accounts
      • Seesmic – desktop client, manage Facebook & multiple Twitter accounts
      • ExecTweets– find executives on Twitter
      • WeFollow– directory for tags like “CEO” and “executive”
      • TweetVolume – compare searches for various phrases
    • LinkedIn
      • Keep it open
      • You can see the types of people who are visiting
      • Secure your vanity URL
      • Use keywords
      • Leverage all of the applications available
      • Blog syndication
      • SlideShare.net
      • Your headline – not your current title
      • Add your LinkedIn link to all social profiles
      • Join groups
      • Participate in groups
      • Make recommendations
      • Request recommendations
      • Update your status regularly
      • Poll your connections – ask questions
      • Bring it all together
      • Link back to all of your sites
      • Include hyperlinks
      • Include methods of contact
      • What are you reading
      • Where are you going
      • Samples of work (text and multi-media)
    • Closing Thoughts
      • Link all of your profiles together
      • Get access to the mobile apps
      • Find monitoring tools that suit you
      • Don’t GIVE UP!
      • Love what you do
      • Be authentic
      • Do something important
    • Oh, and don’t forget
      “Brands are built on what people are saying about you, not what you’re saying about yourself.”
      Guy Kawasaki