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A presentation on self-branding

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You.comm

  1. 1. YOU.comm<br />@melissahourigan, Digital Idea Media<br />
  2. 2. What’s in your toolkit?<br /><ul><li>Before – media database, a perfect pitch, spokesperson availability and a AP style guide
  3. 3. Today – a digital and video camera, accessibility on social sites, engagement, presence and previous list</li></li></ul><li>Process for Gathering Information is Changing…<br />Among those individuals who use the Internet regularly:<br />73 percent have read a blog <br />57 percent have joined a social network <br />55 percent have uploaded one or more photos <br />83 percent have watched video clips online <br />39 percent subscribe to an RSS feed <br />Customers, partners, competitors and media already use social media:<br />Who is talking to them online if your client is not? <br />Communities already exist <br />Instant analytics <br />Communities drive traffic. Communities drive brands. <br />The new tools for communication:<br />Social bookmarking, microblogging, networks and content communities.<br /><ul><li>Twitter, RSS, Facebook, Flickr, Del.icio.us, YouTube, LinkedIn, Digg</li></ul>Analysts predict that Twitter will surpass 25 million users by late 2010<br />The desire to be part of a group that shares, cooperates, educates and acts inconcert is a basic human instinct. <br />NYU professor/ Internet researcher Clay Shirkey<br />
  4. 4. What is your Brand?<br />?<br />
  5. 5. Write a Personal Mission Statement<br />
  6. 6. Entering the Conversation<br /><ul><li>How do you want to be known?
  7. 7. How are you received?
  8. 8. What are you saying?
  9. 9. How are you being heard?
  10. 10. Who do you follow?
  11. 11. Who follows you?
  12. 12. What do you care about?
  13. 13. How are you making a difference?</li></li></ul><li>PARTICIPATE<br />ENGAGE<br />LISTEN<br />Approaching the conversation<br />
  14. 14. There Are No Shortage of tools – Focus is Key<br />Conversation Prism by Brian Solis <br />
  15. 15. Where to Begin?<br />Start searching….. <br />
  16. 16. Finding the Right Mix <br /><ul><li>LinkedIn – share your resume
  17. 17. Twitter – share what you are doing
  18. 18. Flickr – share your pictures
  19. 19. YouTube – share captured moments
  20. 20. iTunes – share a conversation
  21. 21. Facebook – share your experiences
  22. 22. Blog – share your perspective
  23. 23. Digg, StumbleUpon – share what you found interesting
  24. 24. SlideShare– share what you know</li></li></ul><li>Self-Branding – What is Working for Others?<br />Polldaddy Survey: 10/6<br />
  25. 25. With more than 200 million active users, Facebook has become a personal, product and corporate branding hub. <br />
  26. 26. <ul><li>Establish your goals.
  27. 27. How do you stay relevant?
  28. 28. What do your friends care about?
  29. 29. How do you promote your brand?
  30. 30. Who do you want to associate with?</li></li></ul><li><ul><li>Mange your Brand
  31. 31. Maintain your Privacy
  32. 32. Customize your options </li></li></ul><li>Twitter – What is it?<br />
  33. 33. Getting Started<br />
  34. 34. Customize your page<br />
  35. 35. Listen… Engage… Participate<br />
  36. 36. Learn From Other’s Mistakes<br />
  37. 37. tools<br /><ul><li>Tweetdeck – desktop client, manage Facebook & multiple Twitter accounts
  38. 38. HootSuite – manage multiple profiles, pre-schedule tweets, and measure
  39. 39. CoTweet – multiple people communicate for corp. accounts
  40. 40. Seesmic – desktop client, manage Facebook & multiple Twitter accounts
  41. 41. ExecTweets– find executives on Twitter
  42. 42. WeFollow– directory for tags like “CEO” and “executive”
  43. 43. TweetVolume – compare searches for various phrases </li></li></ul><li>
  44. 44. LinkedIn<br /><ul><li>Keep it open
  45. 45. You can see the types of people who are visiting
  46. 46. Secure your vanity URL
  47. 47. Use keywords
  48. 48. Leverage all of the applications available
  49. 49. Blog syndication
  50. 50. SlideShare.net
  51. 51. Your headline – not your current title
  52. 52. Add your LinkedIn link to all social profiles
  53. 53. Join groups
  54. 54. Participate in groups
  55. 55. Make recommendations
  56. 56. Request recommendations
  57. 57. Update your status regularly
  58. 58. Poll your connections – ask questions</li></li></ul><li>
  59. 59. <ul><li>Bring it all together
  60. 60. Link back to all of your sites
  61. 61. Include hyperlinks
  62. 62. Include methods of contact
  63. 63. What are you reading
  64. 64. Where are you going
  65. 65. Samples of work (text and multi-media)</li></li></ul><li>Closing Thoughts<br /><ul><li>Link all of your profiles together
  66. 66. Get access to the mobile apps
  67. 67. Find monitoring tools that suit you
  68. 68. Don’t GIVE UP!
  69. 69. Love what you do
  70. 70. Be authentic
  71. 71. Do something important</li></li></ul><li>Oh, and don’t forget<br />“Brands are built on what people are saying about you, not what you’re saying about yourself.” <br />Guy Kawasaki<br />
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