Video and You: Mom 2.0 Summit 2011

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Exploring video for your blog.

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  • Robert Scoble
  • Gary vaynerchuck – this video was taken in 2006Now Gary is called upon as an expert in social media and building a businessHe took what he knew well and used all of his channels to get the word out80,000 viewers a day.within a five year time period, Wine Library grew from a $4 million dollar business to a $45 million business.
  • Consider images here – pocket, regularAuthenticsTransparentTone
  • Screen shot of iMovieScreen shot of Windows Movie MakerScreen shot of Final CutScreen shot of Pixorial
  • SponsorshipPre-planning for eventsPre-RollTitlesBranded mic
  • Video and You: Mom 2.0 Summit 2011

    1. 1.
    2. 2. Who am I?<br /><ul><li>Marketing for Pixorial
    3. 3. On a mission to liberate video
    4. 4. Mom of 3 (ages 3, 5 and 9)</li></li></ul><li>
    5. 5. Who are you?<br /><ul><li>Who is your audience?
    6. 6. What makes your blog unique?
    7. 7. What is your style, niche, format?
    8. 8. What types of media do you use?
    9. 9. Who are you?
    10. 10. What do you know that I don’t?</li></li></ul><li>You ROCK<br /><ul><li>You are interesting
    11. 11. You engage
    12. 12. You can add dimension to your written voice
    13. 13. Expand your reach</li></li></ul><li>Tip 1: Make a plan <br /><ul><li>Build an outline – not a script
    14. 14. Get comfortable
    15. 15. Make time
    16. 16. Explore the location
    17. 17. Be early
    18. 18. Consider the background</li></li></ul><li>Tip 2: Experiment<br /><ul><li>What subjects are delivering the highest views?
    19. 19. Not an expert yet? Interview one!
    20. 20. Learn something new? Share it!
    21. 21. Going to an event? Capture it!
    22. 22. Focused on one idea, subject or industry? Lead it!</li></ul>Be yourself and allow iterations…<br />
    23. 23. Meet Jenny<br />
    24. 24. Tip 3: Frame it –leave it<br />
    25. 25. Tip 4: Consider sound & lighting<br />Who is this?<br />
    26. 26. Tip 5: Shake it up<br />Informative:<br />Webinars, demos, interviews<br />Entertaining<br />Spoofs, comedy, drama, interviews<br />
    27. 27. Meet Gary<br />
    28. 28. Meet Grandma Mary<br />
    29. 29. Tip 6: Capture it<br /><ul><li>Pocket Cameras
    30. 30. Flip (uh-oh), Sony Bloggie, Kodak Zi8
    31. 31. Digital Video Cameras
    32. 32. Canon Vixia, Panasonic HDC
    33. 33. Screen Recoding Software
    34. 34. Camtasia($), CamStudio (free), ScreenFlow ($)
    35. 35. Other
    36. 36. Phone (YES), web cam, digital photo camera</li></li></ul><li>Tip 7: Be prepared<br />Mics<br /><ul><li>Hand-held, lapel, boom</li></ul>Batteries, cords<br /><ul><li>Guess who left hers at work</li></ul>Light <br /><ul><li>Bad lighting can make or break a video
    37. 37. See: dark circles</li></ul>Tripod<br /><ul><li>If the shot is longer than 30 seconds – park it</li></li></ul><li>Tip 8: Store it<br /><ul><li>Video files are ginormous!
    38. 38. Buy an external hard drive
    39. 39. Store online – hint: Pixorial</li></li></ul><li>Tip 9: Editors <br />Start with free! <br /><ul><li>iMovie, Movie Maker, Pixorial</li></ul>Get fancy?<br /><ul><li>Final Cut Pro, Avid, Adobe Premiere</li></li></ul><li>Tip 10: Editing considerations<br /><ul><li>Add titles
    40. 40. Words can make something funnier
    41. 41. Planned pauses will help later
    42. 42. Don’t make too many cuts
    43. 43. Music can make bad audio go away</li></li></ul><li>Look familiar?<br />
    44. 44. Tip 11: Share it!<br />
    45. 45. Final thoughts<br /><ul><li>Nail it quick!
    46. 46. Hit the main topic in the first 10 seconds
    47. 47. Limit editing to increase authenticity
    48. 48. Be careful to not cut too much or too close
    49. 49. Don’t force it
    50. 50. Develop techniques that are comfortable for you i.e. screen capture videos vs. on camera
    51. 51. Takes queues from your personality
    52. 52. Hyper? Funny? Angry? Smart? Use it!</li></li></ul><li>

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