Video and You: Mom 2.0 Summit 2011

Who am I?
Marketing for Pixorial
On a mission to liberate video
Mom of 3 (ages 3, 5 and 9)

Who are you?
Who is your audience?
What makes your blog unique?
What is your style, niche, format?
What types of media do you use?
Who are you?
What do you know that I don’t?

You ROCK
You are interesting
You engage
You can add dimension to your written voice
Expand your reach

Tip 1: Make a plan
Build an outline – not a script
Get comfortable
Make time
Explore the location
Be early
Consider the background

Tip 2: Experiment
What subjects are delivering the highest views?
Not an expert yet? Interview one!
Learn something new? Share it!
Going to an event? Capture it!
Focused on one idea, subject or industry? Lead it!
Be yourself and allow iterations…

Meet Jenny

Tip 3: Frame it –leave it

Tip 4: Consider sound & lighting
Who is this?

Tip 5: Shake it up
Informative:
Webinars, demos, interviews
Entertaining
Spoofs, comedy, drama, interviews

Meet Gary

Meet Grandma Mary

Tip 6: Capture it
Pocket Cameras
Flip (uh-oh), Sony Bloggie, Kodak Zi8
Digital Video Cameras
Canon Vixia, Panasonic HDC
Screen Recoding Software
Camtasia($), CamStudio (free), ScreenFlow ($)
Other
Phone (YES), web cam, digital photo camera

Tip 7: Be prepared
Mics
Hand-held, lapel, boom
Batteries, cords
Guess who left hers at work
Light
Bad lighting can make or break a video
See: dark circles
Tripod
If the shot is longer than 30 seconds – park it

Tip 8: Store it
Video files are ginormous!
Buy an external hard drive
Store online – hint: Pixorial

Tip 9: Editors
Start with free!
iMovie, Movie Maker, Pixorial
Get fancy?
Final Cut Pro, Avid, Adobe Premiere

Tip 10: Editing considerations
Add titles
Words can make something funnier
Planned pauses will help later
Don’t make too many cuts
Music can make bad audio go away

Look familiar?

Tip 11: Share it!

Final thoughts
Nail it quick!
Hit the main topic in the first 10 seconds
Limit editing to increase authenticity
Be careful to not cut too much or too close
Don’t force it
Develop techniques that are comfortable for you i.e. screen capture videos vs. on camera
Takes queues from your personality
Hyper? Funny? Angry? Smart? Use it!

Video and You: Mom 2.0 Summit 2011

by Digital Idea Media on Apr 16, 2011

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Video and You: Mom 2.0 Summit 2011 — Presentation Transcript