Denver Chamber Presentation

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Twitter for Business

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Denver Chamber Presentation

  1. 1. TWITTER – WHAT IS IT?
  2. 2. OBJECTIONS, REPLIES AND CONCESSIONS   I suffer from information overload already.   So much of what's discussed online is meaningless.   I don't have the time to contribute and moderate.   Our customers don't use this stuff   Upper management won't support it   These startups can't offer meaningful security   That stuff's fine for sexy brands, but we sell [insert boring B2B brand]. Source: ReadWriteWeb
  3. 3. DOES IT MATTER?   6+ million users and growing   More than 1 million tweets per day   Comcast, H&R Block and Zappos - customer service   DellOutlet - $2 million in transactions; 1 million in business to its Web site   Market researchers watching minute-by-minute trends   Consumers are breaking stories with first-to-the-scene reports (Earthquake, Michael Jackson, Salesforce.com)
  4. 4. APPROACHING THE CONVERSATION LISTEN ENGAGE CREATE ADVOCACY
  5. 5. HOW TO USE TWITTER FOR BUSINESS   Focus Group – Tweetdeck, Seesmic   Lead Generation – Twitter advanced search   Customer Service – instant @replies, DMs   News/Events – Hashtags, tweet to a captive audience   Recruiting – key words, posts
  6. 6. LISTEN
  7. 7. ENGAGE Social Media is Not Without Risk   Twitter is searchable   Be authentic, don’t spam   Mix it up   Give more than you get   Don’t sell – share   Be committed   Establish rules   Identify owners – people who are interested   Consider social media with crisis planning
  8. 8. CREATE ADVOCACY   Ask questions   Inspire – quotes, tips, ideas, links   Connect – retweet, reply, “@”   Share – links, pictures, hashtags
  9. 9. TOOLS   Tweetdeck – desktop client, manage Facebook & multiple Twitter accounts   HootSuite – manage multiple profiles, pre-schedule tweets, and measure   CoTweet – multiple people communicate for corp. accounts   Seesmic – desktop client, manage Facebook & multiple Twitter accounts   ExecTweets – find executives on Twitter   WeFollow – directory for tags like “CEO” and “executive”   Trendrr – graphical charts to demonstrate mentions   TweetVolume – compare searches for various phrases

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