Social Media Strategy 101

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Using social media can seem overwhelming. How do you implement social media into your current marketing strategy? This presentation was originally given at the 2011 MCN Nonprofit Essentials …

Using social media can seem overwhelming. How do you implement social media into your current marketing strategy? This presentation was originally given at the 2011 MCN Nonprofit Essentials Conference. It is designed for nonprofit organizations or other businesses who are looking to stick their toes in the social media water.

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  • Women outpace men on Facebook (it’s closer on Twitter, but still more women users)78% of consumers trust peer recommendations; where do they go to share that info? SOCIAL MEDIAWe don’t have to search for news anymore; it finds usWhat drives people to “like” a FB page? (75% brand invites/ads; 59% friends; 49% search)
  • Decide if you will use paid/sponsored/ads or organic social media tactics

Transcript

  • 1. Social Media Strategy 101
    Presented by:
    Melissa Harrison
    Principal, Allée
    @alleecreative
    www.facebook.com/alleecreative
  • 2. What is social media?
    The long version
    “Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”
    -Brian Solis
    The short version
    Tools
    Internet
    Conversation
  • 3. Tools
    Blogs
    WordPress
    Blogger
    Bookmarking Sites
    Delicious
    StumbleUpon
    Microblogs
    Twitter
    Tumblr
    Photo Sharing
    Flickr
    Picasa
    Social Networks
    Facebook
    Google+
    LinkedIn
    Video Sharing
    YouTube
  • 4. Why should we considerusing social media?
    • Are you truly successfully at reaching your target audience and constituents with what you’re doing now?
    • 5. Do you have words like “best”, “go-to”, “experts”, “well-known” in your strategic plan?
    • 6. Are you thinking about what the future of your organization is as the Baby Boomers start to retire?
    • 7. Do you have significant fundraising, membership or other goals you’re struggling to reach through traditional media?
  • Sources:digitalsurgeons, Flowtown, Mashable, Yahoo!, Nielsen Global Consumer Survey, HubSpot
    Stats
  • 8. Rules of the Game
  • 9. You’re on board, now what?
    Create measureable goals (congruent with your overall marketing plan/strategic plan)
    Start small
    Create content calendars and assign tasks
    Monitor
    Be in for the long haul
    Be flexible
  • 10. Choose your platform and make it your own
    Customize
    Calls to action
    Organization voice
    Be real
  • 11. Facebook Examples
  • 12. Twitter Examples
  • 13. YouTube Examples
  • 14. Blog example
  • 15. Tips to Get Started
    Consider your resources
    Is it right for your org?
    Listen
    Craft your message
    Engage
    Monitor/Evaluate
    Repeat
  • 16. Remember…
    If you forget all else,
    remember this:
    Social media is not “one-size-fits-all.” It’s a two-way street where success is built from meaningful content that engages your audience.
  • 17. Action!Create some short-term goals
    Today:
    Choose one social platform to learn more about
    Next month:
    Analyze current communications plan and identify needs
    Research audience
    Where they hang out
    What they want
  • 18. Thank you!
    Melissa Harrison
    Email:
    melissa@alleecreative.com
    Twitter:
    @alleecreative
    Facebook:
    www.facebook.com/alleecreative
    Phone:
    612.946.7144