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Social Media Strategy 101

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Using social media can seem overwhelming. How do you implement social media into your current marketing strategy? This presentation was originally given at the 2011 MCN Nonprofit Essentials …

Using social media can seem overwhelming. How do you implement social media into your current marketing strategy? This presentation was originally given at the 2011 MCN Nonprofit Essentials Conference. It is designed for nonprofit organizations or other businesses who are looking to stick their toes in the social media water.

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  • Women outpace men on Facebook (it’s closer on Twitter, but still more women users)78% of consumers trust peer recommendations; where do they go to share that info? SOCIAL MEDIAWe don’t have to search for news anymore; it finds usWhat drives people to “like” a FB page? (75% brand invites/ads; 59% friends; 49% search)
  • Decide if you will use paid/sponsored/ads or organic social media tactics
  • Transcript

    • 1. Social Media Strategy 101
      Presented by:
      Melissa Harrison
      Principal, Allée
      @alleecreative
      www.facebook.com/alleecreative
    • 2. What is social media?
      The long version
      “Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”
      -Brian Solis
      The short version
      Tools
      Internet
      Conversation
    • 3. Tools
      Blogs
      WordPress
      Blogger
      Bookmarking Sites
      Delicious
      StumbleUpon
      Microblogs
      Twitter
      Tumblr
      Photo Sharing
      Flickr
      Picasa
      Social Networks
      Facebook
      Google+
      LinkedIn
      Video Sharing
      YouTube
    • 4. Why should we considerusing social media?
      • Are you truly successfully at reaching your target audience and constituents with what you’re doing now?
      • 5. Do you have words like “best”, “go-to”, “experts”, “well-known” in your strategic plan?
      • 6. Are you thinking about what the future of your organization is as the Baby Boomers start to retire?
      • 7. Do you have significant fundraising, membership or other goals you’re struggling to reach through traditional media?
    • Sources:digitalsurgeons, Flowtown, Mashable, Yahoo!, Nielsen Global Consumer Survey, HubSpot
      Stats
    • 8. Rules of the Game
    • 9. You’re on board, now what?
      Create measureable goals (congruent with your overall marketing plan/strategic plan)
      Start small
      Create content calendars and assign tasks
      Monitor
      Be in for the long haul
      Be flexible
    • 10. Choose your platform and make it your own
      Customize
      Calls to action
      Organization voice
      Be real
    • 11. Facebook Examples
    • 12. Twitter Examples
    • 13. YouTube Examples
    • 14. Blog example
    • 15. Tips to Get Started
      Consider your resources
      Is it right for your org?
      Listen
      Craft your message
      Engage
      Monitor/Evaluate
      Repeat
    • 16. Remember…
      If you forget all else,
      remember this:
      Social media is not “one-size-fits-all.” It’s a two-way street where success is built from meaningful content that engages your audience.
    • 17. Action!Create some short-term goals
      Today:
      Choose one social platform to learn more about
      Next month:
      Analyze current communications plan and identify needs
      Research audience
      Where they hang out
      What they want
    • 18. Thank you!
      Melissa Harrison
      Email:
      melissa@alleecreative.com
      Twitter:
      @alleecreative
      Facebook:
      www.facebook.com/alleecreative
      Phone:
      612.946.7144

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