SXSW Core Conversation: How using big data can tell personalized stories

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Big Data is a game changer for storytelling. Increased pressure to find meaning in mounds of data—in real-time and at scale—has given rise to technology that analyzes and turns individual data points into bite-sized prose and, in some cases, fascinating personal stories. Too often, the data we pull is cold, factual, and dehumanized. We can bring the humanity back into the bite-sized stories we tell with data by seeking out, understanding, and incorporating the inherent narratives within it. The Spanish Influenza killed more than 20 million people worldwide, BUT what is the story of patient zero? Imagine instantly weaving together a history about this man’s life and his family's journey to the U.S. through technology that mines historical data kept in records. All of this leading up to the day he spread influenza to over 100 men. Join this thought-provoking session around using context to bring depth and meaning to massive amounts of data and, in turn, stories presented to end users.

Published in: Technology

SXSW Core Conversation: How using big data can tell personalized stories

  1. 1. How Using Big Data Can Tell Personalized Stories #datastory
  2. 2. Who We Are Eric Shoup, EVP of Product at Ancestry.com #datastory Francois Ajenstat, Sr. Director of Product at Tableau Software 2
  3. 3. What can all of this data mean—and more importantly, how can we make it useful? #datastory 4
  4. 4. How many 9s? #datastory 5
  5. 5. The human visual system is powerful #datastory 6
  6. 6. vs. #datastory 7
  7. 7. #datastory 8
  8. 8. ―The shortest distance between truth and a human being is a story.‖ – Anthony de Mello, One Minute Wisdom #datastory 9
  9. 9. #datastory 10
  10. 10. Storytelling with data – the good, bad, ugly, and beautiful #datastory 11
  11. 11. Think of your analysis as a story #datastory 12
  12. 12. Make it relevant #datastory 13
  13. 13. What are the challenges inherent in unlocking data insights and stories? #datastory 14
  14. 14. What does the future of storytelling look like? #datastory 15
  15. 15. How can effective stories be created using data? • • • • Keep it simple. Let the data speak for itself. Be visual Make it relevant. Know your audience. Invite discovery Keep the conversation going on Twitter: #datastory #datastory 16

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