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Magnetic Marketing Core Compentency Overview Rev 6 3 2011
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Magnetic Marketing Core Compentency Overview Rev 6 3 2011


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Magnetic Marketing Core Competency Summary

Magnetic Marketing Core Competency Summary

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  • 1. Focused & Effective Melissa Clausen, President Magnetic Marketing, LLC
  • 2. Company OverviewBusiness Summary:• Professional marketing consultation firm that offers individual, targeted marketing services to companies whose primary focus is on their business, not the marketing of their business.• A focused and effective marketing organization leads to quick turnaround, more targeted marketing efforts to your end customers with less cost to your company.• We pull the pieces together so your company can focus on what really matters – happy customers and your bottom line. Focused and Effective.Property of Magnetic Marketing, LLC 2
  • 3. Why choose Magnetic Marketing? • Small, focused marketing consulting company is quick to respond to client needs • Ability to leverage quantitative or qualitative market research results to drive business and process with your company • Utilize dynamics of print, social and web marketing to effectively help your company pull the pieces of your marketing plan together into a cohesive effort • Can, and prefer, to operate as if an adjunct part of your organization, engrained in the business of your business, without the overhead of additional full time marketing personnel • Fifteen years vetted experience in product, strategic and tactical marketingProperty of Magnetic Marketing, LLC 3
  • 4. Why does your company need us? Product Marketing, Target Marketing and Strategic Marketing are three crucial components of marketing that are essential to the success of any business. Product Marketing Strategic Target Marketing Marketing Most businesses successfully master the one or two of these pillars, but all three are crucial to any business success.Property of Magnetic Marketing, LLC 4
  • 5. To build a successful marketing basis for your company, you need all three pieces. Product Marketing – Understanding how your product fits the customers needs • Target Market Analysis – Finding the right customers for your product • Branding & Naming – does your brand reflect the customers expectation? Strategic Marketing – Segment specific tactics Target Marketing – Utilizing the correct and activities to ensure your customers keep marketing method to reach the customer. coming back to your company and your brands. • Online brand development & management • Customer contact management options • Social media marketing • Press Releases via targeted marketing mediums • Newsletters and sales promotionsProperty of Magnetic Marketing, LLC 5
  • 6. Customers move through this adoption cycleprocess for every product and service consumedAwareness Interest Preference Commitment Retention Growth The promise Ability to deliver How well you sell your company projects to expectations Define targeting, Perfect sales story, Execute on positioning and sales tools and culture, service communications process delivery and strategy service expansion It is critical to know where your company is at in this process to be successful in any marketing activity. 6
  • 7. Magnetic Marketing ServicesGeneral Marketing Assistance • Brand positioning and/or re-positioning • Collateral Review • Business networking for marketing related concepts • Best Practice analysis and support • Marketing supporting for a non-marketing oriented organization • Project management for marketing or related projects • Marketing/Advertising budget analysis • Press Releases creation and execution • Newsletters and Sales Promotions executionProperty of Magnetic Marketing, LLC 7
  • 8. Magnetic Marketing Services Online Marketing • Social media • Newsletter, Sales Promotion and event marketing • Blogs regarding company beliefs, values, core issues, management team, product Email Newsletter Example or brand attributes, etc • Website – Search Engine Optimization, Google Analytics, etc Available interactive marketing channels have increased by 500% in the last 15 years.Property of Magnetic Marketing, LLC 8
  • 9. Magnetic Marketing Services Offline Marketing • Direct Mail to your current and prospective customers • Event Marketing and Management • Target Marketing Analytics – why bother if you can’t measure your Direct Mail Example ROI? • Marketing Organization Support • Strategic planning Local Event Poster • Develop a marketing planProperty of Magnetic Marketing, LLC 9
  • 10. Different types of marketing support across multiple industries Industry Marketing Support Transportation - Consumer Social Media, signage, collateral review, press releases Transportation - Trucking Service eNewsletter, project management, internet development, service & Parts Network outlet communication, etc Event Planning Developed trade show concepts for trucking manufacturer Retirement Living Rebranding, marketing collateral review/redesign, social media update, mystery shopper, press releases organization Beauty Salon Event Marketing Non-Profit Event Marketing, collateral design, project management etc Custom Truck Parts NASCAR Sponsorship liaison, sales presentations, press releases, etc B2B and B2C experience with a broad base of clientsProperty of Magnetic Marketing, LLC 10
  • 11. Pricing Information • Completely customized for your business needs, available resources and budget • Ability to offer ongoing full marketing support for your organization or marketing assistance for a one time task or project • Pricing Options: • Longer term project or complete marketing support handled via a monthly retainer process, using an estimated amount of hours for the expected tasks, billed at a reduced hourly rate • Shorter term project or one time marketing assistance is billed at an hourly rate, that is higher than the retainer rateProperty of Magnetic Marketing, LLC 11
  • 12. Professional CredentialsMelissa Clausen, PresidentOver 15 years marketing experience with companies leveraging best practices toeffectively promote and market their business.Experience• Creating and implementing marketing programs and promotions to increase sales,drive profits and market share for businesses of all sizes• Experience in establishing and executing strategies to improve brand position,• Event planning and marketing for businesses of all sizes.• Activating sponsorships for businesses• Strategic and Tactical Planning• Business to Business marketing effortsEducation• B. S., Business Administration, Oregon State University• MBA, University of Portland• Seminars and courses from the Online Marketing InstituteProfessional MembershipsNational Association of Professional Women ( of Magnetic Marketing, LLC 12
  • 13. Contact us and become a fan!Melissa Clausen, President Social Media:Offices: Portland, OR / Charlotte, NC 888-734-8671 Property of Magnetic Marketing, LLC 13
  • 14. Property of Magnetic Marketing, LLC 14