Research findings from independent research firm Common Sense Advisory show a strong correlation between business success and the number of languages found on a brand’s website. Using a range of measures, greater breadth of language support goes hand in hand with brand success. But there’s more to global engagement than simply translating content. In this presentation, industry veteran Ben Sargent reveals research findings and best (and worst) practices from the world’s most prominent websites. Topics include best practices for metanavigation and global social engagement, using screenshots examples from global brand websites; which languages are favored by what industry; and, how business success correlates to language support in the global user experience.