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This was a presentation on utilizing social media for radio personalities at ClearChannel - March 2013, co-presented with Mykl Roventine.
1. Let’s get social
a. introductions (us - slides/them)
b. what social media are you using? (facebook? twitter? Instagram? Pinterest? MySpace? Other?)
d. What’s working well, what’s not?
a. likes don’t tell the whole story
b. definition of engagement - listening, responding, talking & talking back
c. examples of listeners being advocates
3. Balance your presence - it’s not all about you. No, really, it’s not.
a – your own content
b – share/retweet other people’s content
c – respond to others notes/ tweets
d - engage listeners - ask poll questions your listeners ask you (best ___ in town)
a. Effective ways to write a FB post - tips on tagging, schedules, algorithms
b. Effect ways to write a tweet – tips, tags, responding to angry listeners
c. Pre-schedule during the show, respond to people, use hashtag for events
a. Tools such as hootsuite & tweetdeck
b. Listening tools (Google Alerts, monitoring @, Twitter searches)