Wits Comm Radio Feb10

633 views
596 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
633
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • SM is a individual skill / speciality
    Bridge the gap
    Add value
    Take advantage of the variety of content channels
  • Typical Social Media Map / Plan.

    Success requires a combination of these factors.
  • One shot
    Pick your timing
    Attention grabbing
    ‘Spin’ it
    Tailormade
    Cut through the clutter
  • One shot
    Pick your timing
    Attention grabbing
    ‘Spin’ it
    Tailormade
    Cut through the clutter
  • Wits Comm Radio Feb10

    1. 1. Radio is (more) social Melissa Attree, Marketing & Social Media - www.melissaattree.co.za / www.geton.co.za
    2. 2. Attention Economy
    3. 3. Social Media ★ Content created by people using highly accessible publishing technologies. ★ At its most basic sense, social media is a shift in how people discover, read and share news, information and content. ★ It's the democratization of information, transforming people from content readers into publishers.
    4. 4. Content Conversation Consistency Community
    5. 5. DYH
    6. 6. ★ Listen ★ Engage ★ 2-Way: Respond ★ Short / Simple ★ Tone - be “yourself” ★ ADD VALUE ★ SM policy - DJs / News readers vs. station ★ KISS
    7. 7. Talk ‘with’ not ‘at’
    8. 8. TOOLS - Blogs - Social networks - Social Bookmarking
    9. 9. We are people, not robots. Act like it.
    10. 10. Targeted Authenticity Influence Listen Originality Balance Consistency Transparency
    11. 11. BLOGS
    12. 12. - Web-log - Dated posts - one / many authors - regular updates - Multimedia - RSS: Real Simple Syndication
    13. 13. Blog Aggregators In English: Websites that list blogs, by topic
    14. 14. Social networks In English: Websites where people hang out and communicate
    15. 15. *
    16. 16. Conversation Feedback Sharing Maintenance
    17. 17. *
    18. 18. Conversation Track mentions / fans Customer service ‘Twadio’
    19. 19. ★ Listen - Identify - Listen - Engage ★ 2 way ★ One master @5fm account + DJ accounts ★ Quick response ★ ALL responded to ★ Not only 5fm content ★ Different tone / attitude / not heavy corp ★ ADD VALUE - “Twadio” ★ Different community - specific approach and new opportunities
    20. 20. Social bookmarking In English: Websites where you can share what you’re reading / listening to / watching / looking at
    21. 21. Spread of key info Social media savvy Increase online footprint
    22. 22. ★ DYH ★ Select carefully ★ Maintenance / consistency ★ Authenticity ★ Transparency
    23. 23. ★ Creativity ★ Quality Long-term ★ Make it fit ADD value Build communities
    24. 24. "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
    25. 25. Melissa Attree Social Media Consultant, Brand Strategist GetOn eMarketing www.melissaattree.co.za // www.geton.co.za melattree on twitter MelissaAttree on delicious Melissa Attree on Facebook Melissa Attree on LinkedIn melattree on skype MelAttree on FriendFeed

    ×