Radio is (more) social




Melissa Attree, Marketing & Social Media - www.melissaattree.co.za / www.geton.co.za
Attention Economy
Social Media
★ Content created by people using highly
  accessible publishing technologies.

★ At its most basic sense, so...
Content
Conversation
Consistency
 Community
DYH
★ Listen

★ Engage

★ 2-Way: Respond

★ Short / Simple

★ Tone - be “yourself”

★ ADD VALUE

★ SM policy - DJs / News read...
Talk ‘with’ not ‘at’
TOOLS

- Blogs
- Social networks
- Social Bookmarking
We are people,
 not robots.
 Act like it.
Targeted
   Authenticity


                  Influence
Listen

                         Originality
         Balance


    ...
BLOGS
- Web-log
- Dated posts
- one / many authors
- regular updates
- Multimedia
- RSS: Real Simple Syndication
Blog Aggregators
           In English:
Websites that list blogs, by topic
Social networks
          In English:
Websites where people hang out
       and communicate
*
Conversation
  Feedback
  Sharing
Maintenance
*
Conversation
Track mentions / fans
  Customer service
      ‘Twadio’
★ Listen - Identify - Listen - Engage

★ 2 way

★ One master @5fm account + DJ accounts

★ Quick response

★ ALL responded...
Social bookmarking
          In English:
Websites where you can share
what you’re reading / listening
  to / watching / lo...
Spread of key info
    Social media savvy
Increase online footprint
★ DYH

★ Select carefully

★ Maintenance / consistency

★ Authenticity

★ Transparency
★ Creativity

★ Quality

  Long-term

★ Make it fit

  ADD value

  Build communities
"The greatest problem in
 communication is the illusion
that it has been accomplished.”



                     - George B...
Melissa Attree

   
   
   
   Social Media Consultant, Brand Strategist

   
   
   
   GetOn eMarketing


www.melissaatt...
Wits Comm Radio Feb10
Wits Comm Radio Feb10
Wits Comm Radio Feb10
Wits Comm Radio Feb10
Wits Comm Radio Feb10
Wits Comm Radio Feb10
Wits Comm Radio Feb10
Wits Comm Radio Feb10
Wits Comm Radio Feb10
Wits Comm Radio Feb10
Wits Comm Radio Feb10
Wits Comm Radio Feb10
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Wits Comm Radio Feb10

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  • SM is a individual skill / speciality
    Bridge the gap
    Add value
    Take advantage of the variety of content channels
  • Typical Social Media Map / Plan.

    Success requires a combination of these factors.
  • One shot
    Pick your timing
    Attention grabbing
    ‘Spin’ it
    Tailormade
    Cut through the clutter
  • One shot
    Pick your timing
    Attention grabbing
    ‘Spin’ it
    Tailormade
    Cut through the clutter
  • Wits Comm Radio Feb10

    1. 1. Radio is (more) social Melissa Attree, Marketing & Social Media - www.melissaattree.co.za / www.geton.co.za
    2. 2. Attention Economy
    3. 3. Social Media ★ Content created by people using highly accessible publishing technologies. ★ At its most basic sense, social media is a shift in how people discover, read and share news, information and content. ★ It's the democratization of information, transforming people from content readers into publishers.
    4. 4. Content Conversation Consistency Community
    5. 5. DYH
    6. 6. ★ Listen ★ Engage ★ 2-Way: Respond ★ Short / Simple ★ Tone - be “yourself” ★ ADD VALUE ★ SM policy - DJs / News readers vs. station ★ KISS
    7. 7. Talk ‘with’ not ‘at’
    8. 8. TOOLS - Blogs - Social networks - Social Bookmarking
    9. 9. We are people, not robots. Act like it.
    10. 10. Targeted Authenticity Influence Listen Originality Balance Consistency Transparency
    11. 11. BLOGS
    12. 12. - Web-log - Dated posts - one / many authors - regular updates - Multimedia - RSS: Real Simple Syndication
    13. 13. Blog Aggregators In English: Websites that list blogs, by topic
    14. 14. Social networks In English: Websites where people hang out and communicate
    15. 15. *
    16. 16. Conversation Feedback Sharing Maintenance
    17. 17. *
    18. 18. Conversation Track mentions / fans Customer service ‘Twadio’
    19. 19. ★ Listen - Identify - Listen - Engage ★ 2 way ★ One master @5fm account + DJ accounts ★ Quick response ★ ALL responded to ★ Not only 5fm content ★ Different tone / attitude / not heavy corp ★ ADD VALUE - “Twadio” ★ Different community - specific approach and new opportunities
    20. 20. Social bookmarking In English: Websites where you can share what you’re reading / listening to / watching / looking at
    21. 21. Spread of key info Social media savvy Increase online footprint
    22. 22. ★ DYH ★ Select carefully ★ Maintenance / consistency ★ Authenticity ★ Transparency
    23. 23. ★ Creativity ★ Quality Long-term ★ Make it fit ADD value Build communities
    24. 24. "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
    25. 25. Melissa Attree Social Media Consultant, Brand Strategist GetOn eMarketing www.melissaattree.co.za // www.geton.co.za melattree on twitter MelissaAttree on delicious Melissa Attree on Facebook Melissa Attree on LinkedIn melattree on skype MelAttree on FriendFeed
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