Wits Comm Radio Feb10

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  • SM is a individual skill / speciality
    Bridge the gap
    Add value
    Take advantage of the variety of content channels
  • Typical Social Media Map / Plan.

    Success requires a combination of these factors.
  • One shot
    Pick your timing
    Attention grabbing
    ‘Spin’ it
    Tailormade
    Cut through the clutter
  • One shot
    Pick your timing
    Attention grabbing
    ‘Spin’ it
    Tailormade
    Cut through the clutter

Transcript

  • 1. Radio is (more) social Melissa Attree, Marketing & Social Media - www.melissaattree.co.za / www.geton.co.za
  • 2. Attention Economy
  • 3. Social Media ★ Content created by people using highly accessible publishing technologies. ★ At its most basic sense, social media is a shift in how people discover, read and share news, information and content. ★ It's the democratization of information, transforming people from content readers into publishers.
  • 4. Content Conversation Consistency Community
  • 5. DYH
  • 6. ★ Listen ★ Engage ★ 2-Way: Respond ★ Short / Simple ★ Tone - be “yourself” ★ ADD VALUE ★ SM policy - DJs / News readers vs. station ★ KISS
  • 7. Talk ‘with’ not ‘at’
  • 8. TOOLS - Blogs - Social networks - Social Bookmarking
  • 9. We are people, not robots. Act like it.
  • 10. Targeted Authenticity Influence Listen Originality Balance Consistency Transparency
  • 11. BLOGS
  • 12. - Web-log - Dated posts - one / many authors - regular updates - Multimedia - RSS: Real Simple Syndication
  • 13. Blog Aggregators In English: Websites that list blogs, by topic
  • 14. Social networks In English: Websites where people hang out and communicate
  • 15. *
  • 16. Conversation Feedback Sharing Maintenance
  • 17. *
  • 18. Conversation Track mentions / fans Customer service ‘Twadio’
  • 19. ★ Listen - Identify - Listen - Engage ★ 2 way ★ One master @5fm account + DJ accounts ★ Quick response ★ ALL responded to ★ Not only 5fm content ★ Different tone / attitude / not heavy corp ★ ADD VALUE - “Twadio” ★ Different community - specific approach and new opportunities
  • 20. Social bookmarking In English: Websites where you can share what you’re reading / listening to / watching / looking at
  • 21. Spread of key info Social media savvy Increase online footprint
  • 22. ★ DYH ★ Select carefully ★ Maintenance / consistency ★ Authenticity ★ Transparency
  • 23. ★ Creativity ★ Quality Long-term ★ Make it fit ADD value Build communities
  • 24. "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
  • 25. Melissa Attree Social Media Consultant, Brand Strategist GetOn eMarketing www.melissaattree.co.za // www.geton.co.za melattree on twitter MelissaAttree on delicious Melissa Attree on Facebook Melissa Attree on LinkedIn melattree on skype MelAttree on FriendFeed