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Wits Comm Radio Feb10
 

Wits Comm Radio Feb10

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  • SM is a individual skill / speciality <br /> Bridge the gap <br /> Add value <br /> Take advantage of the variety of content channels
  • Typical Social Media Map / Plan. <br /> <br /> Success requires a combination of these factors.
  • One shot <br /> Pick your timing <br /> Attention grabbing <br /> &#x2018;Spin&#x2019; it <br /> Tailormade <br /> Cut through the clutter
  • One shot <br /> Pick your timing <br /> Attention grabbing <br /> &#x2018;Spin&#x2019; it <br /> Tailormade <br /> Cut through the clutter

Wits Comm Radio Feb10 Wits Comm Radio Feb10 Presentation Transcript

  • Radio is (more) social Melissa Attree, Marketing & Social Media - www.melissaattree.co.za / www.geton.co.za
  • Attention Economy
  • Social Media ★ Content created by people using highly accessible publishing technologies. ★ At its most basic sense, social media is a shift in how people discover, read and share news, information and content. ★ It's the democratization of information, transforming people from content readers into publishers.
  • Content Conversation Consistency Community
  • DYH
  • ★ Listen ★ Engage ★ 2-Way: Respond ★ Short / Simple ★ Tone - be “yourself” ★ ADD VALUE ★ SM policy - DJs / News readers vs. station ★ KISS
  • Talk ‘with’ not ‘at’
  • TOOLS - Blogs - Social networks - Social Bookmarking
  • We are people, not robots. Act like it.
  • Targeted Authenticity Influence Listen Originality Balance Consistency Transparency
  • BLOGS
  • - Web-log - Dated posts - one / many authors - regular updates - Multimedia - RSS: Real Simple Syndication
  • Blog Aggregators In English: Websites that list blogs, by topic
  • Social networks In English: Websites where people hang out and communicate
  • *
  • Conversation Feedback Sharing Maintenance
  • *
  • Conversation Track mentions / fans Customer service ‘Twadio’
  • ★ Listen - Identify - Listen - Engage ★ 2 way ★ One master @5fm account + DJ accounts ★ Quick response ★ ALL responded to ★ Not only 5fm content ★ Different tone / attitude / not heavy corp ★ ADD VALUE - “Twadio” ★ Different community - specific approach and new opportunities
  • Social bookmarking In English: Websites where you can share what you’re reading / listening to / watching / looking at
  • Spread of key info Social media savvy Increase online footprint
  • ★ DYH ★ Select carefully ★ Maintenance / consistency ★ Authenticity ★ Transparency
  • ★ Creativity ★ Quality Long-term ★ Make it fit ADD value Build communities
  • "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
  • Melissa Attree Social Media Consultant, Brand Strategist GetOn eMarketing www.melissaattree.co.za // www.geton.co.za melattree on twitter MelissaAttree on delicious Melissa Attree on Facebook Melissa Attree on LinkedIn melattree on skype MelAttree on FriendFeed