Wits Comm Radio Feb10
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Wits Comm Radio Feb10

on

  • 711 views

 

Statistics

Views

Total Views
711
Views on SlideShare
709
Embed Views
2

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • SM is a individual skill / speciality <br /> Bridge the gap <br /> Add value <br /> Take advantage of the variety of content channels
  • Typical Social Media Map / Plan. <br /> <br /> Success requires a combination of these factors.
  • One shot <br /> Pick your timing <br /> Attention grabbing <br /> &#x2018;Spin&#x2019; it <br /> Tailormade <br /> Cut through the clutter
  • One shot <br /> Pick your timing <br /> Attention grabbing <br /> &#x2018;Spin&#x2019; it <br /> Tailormade <br /> Cut through the clutter

Wits Comm Radio Feb10 Presentation Transcript

  • 1. Radio is (more) social Melissa Attree, Marketing & Social Media - www.melissaattree.co.za / www.geton.co.za
  • 2. Attention Economy
  • 3. Social Media ★ Content created by people using highly accessible publishing technologies. ★ At its most basic sense, social media is a shift in how people discover, read and share news, information and content. ★ It's the democratization of information, transforming people from content readers into publishers.
  • 4. Content Conversation Consistency Community
  • 5. DYH
  • 6. ★ Listen ★ Engage ★ 2-Way: Respond ★ Short / Simple ★ Tone - be “yourself” ★ ADD VALUE ★ SM policy - DJs / News readers vs. station ★ KISS
  • 7. Talk ‘with’ not ‘at’
  • 8. TOOLS - Blogs - Social networks - Social Bookmarking
  • 9. We are people, not robots. Act like it.
  • 10. Targeted Authenticity Influence Listen Originality Balance Consistency Transparency
  • 11. BLOGS
  • 12. - Web-log - Dated posts - one / many authors - regular updates - Multimedia - RSS: Real Simple Syndication
  • 13. Blog Aggregators In English: Websites that list blogs, by topic
  • 14. Social networks In English: Websites where people hang out and communicate
  • 15. *
  • 16. Conversation Feedback Sharing Maintenance
  • 17. *
  • 18. Conversation Track mentions / fans Customer service ‘Twadio’
  • 19. ★ Listen - Identify - Listen - Engage ★ 2 way ★ One master @5fm account + DJ accounts ★ Quick response ★ ALL responded to ★ Not only 5fm content ★ Different tone / attitude / not heavy corp ★ ADD VALUE - “Twadio” ★ Different community - specific approach and new opportunities
  • 20. Social bookmarking In English: Websites where you can share what you’re reading / listening to / watching / looking at
  • 21. Spread of key info Social media savvy Increase online footprint
  • 22. ★ DYH ★ Select carefully ★ Maintenance / consistency ★ Authenticity ★ Transparency
  • 23. ★ Creativity ★ Quality Long-term ★ Make it fit ADD value Build communities
  • 24. "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
  • 25. Melissa Attree Social Media Consultant, Brand Strategist GetOn eMarketing www.melissaattree.co.za // www.geton.co.za melattree on twitter MelissaAttree on delicious Melissa Attree on Facebook Melissa Attree on LinkedIn melattree on skype MelAttree on FriendFeed