Social Media PR Online PR/ Web PR / PR 2.0 Nomadic Marketing Feb 09 Melissa Attree: Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za

‘The more things change, the more they stay the same.’

One weeks worth of the New York Times contains more info than a person was likely to come across in their lifetime during the 18th century.

More than 3000 books are published every day

The no. of SMS’s sent & received each day exceeds the total population of the planet

Attention is a commodity

So what has changed?

PUBLIC Relations Offline vs Online Δ How news breaks & spreads Δ Media ID Δ Amount of info Δ How info is consumed

Social Media PR = Conversation

PR Message Media Public

Dedicated function / portfolio

Influence / Shape

Having complete control means that you become less in touch with your publics

If implemented correctly it becomes an ongoing function

Social Media PR POA

SM PR Cycle Identify Listen Content Community Management Media Relations Tracking

Anyone can publish

Someone somewhere has something to say about your brand / product / service

1. Identify key communities: - People - Blogs - Social Networks - Multimedia sites - Social bookmarking

Markets are conversations

2. Listen Someone like me – find fans

Quality

3. Content Many media forms Be remarkable Subtle branding Balance RSS Good content travels – help it

Find the Fans

4. Community Management Active Transparent Customer service ROI

5. Media Relations Make story creation easy SMPR SM ‘Room’

Social Media Press Release - Snippets - Link rich - Photos / video / audio - Contact people - Story - Sharing - Links to other SM initiatives - Auto-update – RSS - Downloads - Offer context = brave PR

Social Media ‘Room’

Monitor

5. SM Tracking Mentions + Intelligence + Response - Leads to Step #1 Identify

SM PR Cycle Identify Listen Content Community Management Media Relations Tracking

Effective Social Media PR adds value, for the brand and the customer

If product development is great then the conversation will follow

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If your product is ‘un-cool’ then add value through content. Content is King.

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- All about people - WOM - Find your brand fans

- Learn about Social Media

- Create a social media PR plan - long-term - content plan - UGC

Content dictates channels – develop a Social Map

Move it!

"The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw

Melissa Attree Social Media Consultant, Blogger, Brand Strategist My Blog: www.melissaattree.co.za Twitter: melattree Skype: melattree Delicious: MelissaAttree Facebook: Melissa Attree Google: [email_address] E-mail: melissa@geton.co.za OR melissaattree@gmail.com Cell: 083 556 4805

Melissa Attree

Social Media Consultant, Blogger, Brand Strategist

My Blog: www.melissaattree.co.za

Twitter: melattree

Skype: melattree

Delicious: MelissaAttree

Facebook: Melissa Attree

Google: [email_address]

E-mail: melissa@geton.co.za OR melissaattree@gmail.com

Cell: 083 556 4805