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Social Media PR Online PR/ Web PR / PR 2.0 Nomadic Marketing Feb 09 Melissa Attree: Social Media Consultant, Blogger, Bran...
‘The more things change, the more they stay the same.’
One weeks worth of the  New York Times  contains more info than a person was likely to come across in their  lifetime  dur...
More than 3000 books are published every day
The no. of SMS’s sent & received each day exceeds the total population of the planet
Attention is a commodity
So what has changed?
PUBLIC  Relations Offline vs Online Δ How news breaks & spreads Δ Media ID Δ Amount of info  Δ How info is consumed
Social Media PR = Conversation
PR Message Media Public
Dedicated function / portfolio
Influence / Shape
Having complete control means that you become less in touch with your publics
If implemented correctly it becomes an ongoing function
Social Media PR POA
SM PR Cycle Identify Listen Content Community  Management Media Relations Tracking
Anyone can publish
Someone somewhere has something to say about your brand / product / service
1. Identify key communities: - People - Blogs - Social Networks - Multimedia sites - Social bookmarking
Markets are conversations
2. Listen Someone like me – find fans
Quality
3. Content Many media forms Be remarkable Subtle branding Balance RSS Good content travels – help it
 
Find the Fans
4. Community Management Active Transparent Customer service ROI
5. Media Relations Make story creation easy SMPR SM ‘Room’
 
Social Media Press Release    - Snippets - Link rich - Photos / video / audio - Contact people - Story - Sharing - Links t...
Social Media ‘Room’
Monitor
5. SM Tracking Mentions + Intelligence + Response - Leads to Step #1 Identify
SM PR Cycle Identify Listen Content Community  Management Media Relations Tracking
Effective Social Media PR adds value, for the brand and the customer
If product development is great then the conversation will follow
*
If your product is ‘un-cool’ then add value through content. Content is King.
*
- All about people - WOM - Find your brand fans
- Learn about Social Media
- Create a social media PR plan - long-term - content plan - UGC
Content dictates channels – develop a Social Map
Move it!
"The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
<ul><li>Melissa Attree </li></ul><ul><li>Social Media Consultant, Blogger, Brand Strategist  </li></ul><ul><li>My Blog: ww...
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Social Media PR Nomadic Marketing Feb09

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Presentation slides from a talk I did on Social Media PR for Nomadic Marketing 09.

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  • Transcript of "Social Media PR Nomadic Marketing Feb09"

    1. 1. Social Media PR Online PR/ Web PR / PR 2.0 Nomadic Marketing Feb 09 Melissa Attree: Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
    2. 2. ‘The more things change, the more they stay the same.’
    3. 3. One weeks worth of the New York Times contains more info than a person was likely to come across in their lifetime during the 18th century.
    4. 4. More than 3000 books are published every day
    5. 5. The no. of SMS’s sent & received each day exceeds the total population of the planet
    6. 6. Attention is a commodity
    7. 7. So what has changed?
    8. 8. PUBLIC Relations Offline vs Online Δ How news breaks & spreads Δ Media ID Δ Amount of info Δ How info is consumed
    9. 9. Social Media PR = Conversation
    10. 10. PR Message Media Public
    11. 11. Dedicated function / portfolio
    12. 12. Influence / Shape
    13. 13. Having complete control means that you become less in touch with your publics
    14. 14. If implemented correctly it becomes an ongoing function
    15. 15. Social Media PR POA
    16. 16. SM PR Cycle Identify Listen Content Community Management Media Relations Tracking
    17. 17. Anyone can publish
    18. 18. Someone somewhere has something to say about your brand / product / service
    19. 19. 1. Identify key communities: - People - Blogs - Social Networks - Multimedia sites - Social bookmarking
    20. 20. Markets are conversations
    21. 21. 2. Listen Someone like me – find fans
    22. 22. Quality
    23. 23. 3. Content Many media forms Be remarkable Subtle branding Balance RSS Good content travels – help it
    24. 25. Find the Fans
    25. 26. 4. Community Management Active Transparent Customer service ROI
    26. 27. 5. Media Relations Make story creation easy SMPR SM ‘Room’
    27. 29. Social Media Press Release - Snippets - Link rich - Photos / video / audio - Contact people - Story - Sharing - Links to other SM initiatives - Auto-update – RSS - Downloads - Offer context = brave PR
    28. 30. Social Media ‘Room’
    29. 31. Monitor
    30. 32. 5. SM Tracking Mentions + Intelligence + Response - Leads to Step #1 Identify
    31. 33. SM PR Cycle Identify Listen Content Community Management Media Relations Tracking
    32. 34. Effective Social Media PR adds value, for the brand and the customer
    33. 35. If product development is great then the conversation will follow
    34. 36. *
    35. 37. If your product is ‘un-cool’ then add value through content. Content is King.
    36. 38. *
    37. 39. - All about people - WOM - Find your brand fans
    38. 40. - Learn about Social Media
    39. 41. - Create a social media PR plan - long-term - content plan - UGC
    40. 42. Content dictates channels – develop a Social Map
    41. 43. Move it!
    42. 44. &quot;The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
    43. 45. <ul><li>Melissa Attree </li></ul><ul><li>Social Media Consultant, Blogger, Brand Strategist </li></ul><ul><li>My Blog: www.melissaattree.co.za </li></ul><ul><li>Twitter: melattree </li></ul><ul><li>Skype: melattree </li></ul><ul><li>Delicious: MelissaAttree </li></ul><ul><li>Facebook: Melissa Attree </li></ul><ul><li>Google: [email_address] </li></ul><ul><li>E-mail: melissa@geton.co.za OR melissaattree@gmail.com </li></ul><ul><li>Cell: 083 556 4805 </li></ul>
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