Your SlideShare is downloading. ×
Social Media PR Nomadic Marketing Feb09
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media PR Nomadic Marketing Feb09

1,420
views

Published on

Presentation slides from a talk I did on Social Media PR for Nomadic Marketing 09.

Presentation slides from a talk I did on Social Media PR for Nomadic Marketing 09.

Published in: Business

1 Comment
4 Likes
Statistics
Notes
  • Social Media PR Nomadic Marketing Feb09 | Interessante!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,420
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
99
Comments
1
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Social Media PR Online PR/ Web PR / PR 2.0 Nomadic Marketing Feb 09 Melissa Attree: Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
    • 2. ‘The more things change, the more they stay the same.’
    • 3. One weeks worth of the New York Times contains more info than a person was likely to come across in their lifetime during the 18th century.
    • 4. More than 3000 books are published every day
    • 5. The no. of SMS’s sent & received each day exceeds the total population of the planet
    • 6. Attention is a commodity
    • 7. So what has changed?
    • 8. PUBLIC Relations Offline vs Online Δ How news breaks & spreads Δ Media ID Δ Amount of info Δ How info is consumed
    • 9. Social Media PR = Conversation
    • 10. PR Message Media Public
    • 11. Dedicated function / portfolio
    • 12. Influence / Shape
    • 13. Having complete control means that you become less in touch with your publics
    • 14. If implemented correctly it becomes an ongoing function
    • 15. Social Media PR POA
    • 16. SM PR Cycle Identify Listen Content Community Management Media Relations Tracking
    • 17. Anyone can publish
    • 18. Someone somewhere has something to say about your brand / product / service
    • 19. 1. Identify key communities: - People - Blogs - Social Networks - Multimedia sites - Social bookmarking
    • 20. Markets are conversations
    • 21. 2. Listen Someone like me – find fans
    • 22. Quality
    • 23. 3. Content Many media forms Be remarkable Subtle branding Balance RSS Good content travels – help it
    • 24.  
    • 25. Find the Fans
    • 26. 4. Community Management Active Transparent Customer service ROI
    • 27. 5. Media Relations Make story creation easy SMPR SM ‘Room’
    • 28.  
    • 29. Social Media Press Release - Snippets - Link rich - Photos / video / audio - Contact people - Story - Sharing - Links to other SM initiatives - Auto-update – RSS - Downloads - Offer context = brave PR
    • 30. Social Media ‘Room’
    • 31. Monitor
    • 32. 5. SM Tracking Mentions + Intelligence + Response - Leads to Step #1 Identify
    • 33. SM PR Cycle Identify Listen Content Community Management Media Relations Tracking
    • 34. Effective Social Media PR adds value, for the brand and the customer
    • 35. If product development is great then the conversation will follow
    • 36. *
    • 37. If your product is ‘un-cool’ then add value through content. Content is King.
    • 38. *
    • 39. - All about people - WOM - Find your brand fans
    • 40. - Learn about Social Media
    • 41. - Create a social media PR plan - long-term - content plan - UGC
    • 42. Content dictates channels – develop a Social Map
    • 43. Move it!
    • 44. "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
    • 45.
      • Melissa Attree
      • Social Media Consultant, Blogger, Brand Strategist
      • My Blog: www.melissaattree.co.za
      • Twitter: melattree
      • Skype: melattree
      • Delicious: MelissaAttree
      • Facebook: Melissa Attree
      • Google: [email_address]
      • E-mail: melissa@geton.co.za OR melissaattree@gmail.com
      • Cell: 083 556 4805