Social Media PR Nomadic Marketing Feb09
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Social Media PR Nomadic Marketing Feb09

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Presentation slides from a talk I did on Social Media PR for Nomadic Marketing 09.

Presentation slides from a talk I did on Social Media PR for Nomadic Marketing 09.

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Social Media PR Nomadic Marketing Feb09 Social Media PR Nomadic Marketing Feb09 Presentation Transcript

  • Social Media PR Online PR/ Web PR / PR 2.0 Nomadic Marketing Feb 09 Melissa Attree: Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
  • ‘The more things change, the more they stay the same.’
  • One weeks worth of the New York Times contains more info than a person was likely to come across in their lifetime during the 18th century.
  • More than 3000 books are published every day
  • The no. of SMS’s sent & received each day exceeds the total population of the planet
  • Attention is a commodity
  • So what has changed?
  • PUBLIC Relations Offline vs Online Δ How news breaks & spreads Δ Media ID Δ Amount of info Δ How info is consumed
  • Social Media PR = Conversation
  • PR Message Media Public
  • Dedicated function / portfolio
  • Influence / Shape
  • Having complete control means that you become less in touch with your publics
  • If implemented correctly it becomes an ongoing function
  • Social Media PR POA
  • SM PR Cycle Identify Listen Content Community Management Media Relations Tracking
  • Anyone can publish
  • Someone somewhere has something to say about your brand / product / service
  • 1. Identify key communities: - People - Blogs - Social Networks - Multimedia sites - Social bookmarking
  • Markets are conversations
  • 2. Listen Someone like me – find fans
  • Quality
  • 3. Content Many media forms Be remarkable Subtle branding Balance RSS Good content travels – help it
  •  
  • Find the Fans
  • 4. Community Management Active Transparent Customer service ROI
  • 5. Media Relations Make story creation easy SMPR SM ‘Room’
  •  
  • Social Media Press Release - Snippets - Link rich - Photos / video / audio - Contact people - Story - Sharing - Links to other SM initiatives - Auto-update – RSS - Downloads - Offer context = brave PR
  • Social Media ‘Room’
  • Monitor
  • 5. SM Tracking Mentions + Intelligence + Response - Leads to Step #1 Identify
  • SM PR Cycle Identify Listen Content Community Management Media Relations Tracking
  • Effective Social Media PR adds value, for the brand and the customer
  • If product development is great then the conversation will follow
  • *
  • If your product is ‘un-cool’ then add value through content. Content is King.
  • *
  • - All about people - WOM - Find your brand fans
  • - Learn about Social Media
  • - Create a social media PR plan - long-term - content plan - UGC
  • Content dictates channels – develop a Social Map
  • Move it!
  • "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
    • Melissa Attree
    • Social Media Consultant, Blogger, Brand Strategist
    • My Blog: www.melissaattree.co.za
    • Twitter: melattree
    • Skype: melattree
    • Delicious: MelissaAttree
    • Facebook: Melissa Attree
    • Google: [email_address]
    • E-mail: melissa@geton.co.za OR melissaattree@gmail.com
    • Cell: 083 556 4805