Your SlideShare is downloading. ×
Social Media PR Nomadic Marketing Feb09
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media PR Nomadic Marketing Feb09

1,438
views

Published on

Presentation slides from a talk I did on Social Media PR for Nomadic Marketing 09.

Presentation slides from a talk I did on Social Media PR for Nomadic Marketing 09.

Published in: Business

1 Comment
4 Likes
Statistics
Notes
  • Social Media PR Nomadic Marketing Feb09 | Interessante!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,438
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
99
Comments
1
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Social Media PR Online PR/ Web PR / PR 2.0 Nomadic Marketing Feb 09 Melissa Attree: Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
    • 2. ‘The more things change, the more they stay the same.’
    • 3. One weeks worth of the New York Times contains more info than a person was likely to come across in their lifetime during the 18th century.
    • 4. More than 3000 books are published every day
    • 5. The no. of SMS’s sent & received each day exceeds the total population of the planet
    • 6. Attention is a commodity
    • 7. So what has changed?
    • 8. PUBLIC Relations Offline vs Online Δ How news breaks & spreads Δ Media ID Δ Amount of info Δ How info is consumed
    • 9. Social Media PR = Conversation
    • 10. PR Message Media Public
    • 11. Dedicated function / portfolio
    • 12. Influence / Shape
    • 13. Having complete control means that you become less in touch with your publics
    • 14. If implemented correctly it becomes an ongoing function
    • 15. Social Media PR POA
    • 16. SM PR Cycle Identify Listen Content Community Management Media Relations Tracking
    • 17. Anyone can publish
    • 18. Someone somewhere has something to say about your brand / product / service
    • 19. 1. Identify key communities: - People - Blogs - Social Networks - Multimedia sites - Social bookmarking
    • 20. Markets are conversations
    • 21. 2. Listen Someone like me – find fans
    • 22. Quality
    • 23. 3. Content Many media forms Be remarkable Subtle branding Balance RSS Good content travels – help it
    • 24.  
    • 25. Find the Fans
    • 26. 4. Community Management Active Transparent Customer service ROI
    • 27. 5. Media Relations Make story creation easy SMPR SM ‘Room’
    • 28.  
    • 29. Social Media Press Release - Snippets - Link rich - Photos / video / audio - Contact people - Story - Sharing - Links to other SM initiatives - Auto-update – RSS - Downloads - Offer context = brave PR
    • 30. Social Media ‘Room’
    • 31. Monitor
    • 32. 5. SM Tracking Mentions + Intelligence + Response - Leads to Step #1 Identify
    • 33. SM PR Cycle Identify Listen Content Community Management Media Relations Tracking
    • 34. Effective Social Media PR adds value, for the brand and the customer
    • 35. If product development is great then the conversation will follow
    • 36. *
    • 37. If your product is ‘un-cool’ then add value through content. Content is King.
    • 38. *
    • 39. - All about people - WOM - Find your brand fans
    • 40. - Learn about Social Media
    • 41. - Create a social media PR plan - long-term - content plan - UGC
    • 42. Content dictates channels – develop a Social Map
    • 43. Move it!
    • 44. "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
    • 45.
      • Melissa Attree
      • Social Media Consultant, Blogger, Brand Strategist
      • My Blog: www.melissaattree.co.za
      • Twitter: melattree
      • Skype: melattree
      • Delicious: MelissaAttree
      • Facebook: Melissa Attree
      • Google: [email_address]
      • E-mail: melissa@geton.co.za OR melissaattree@gmail.com
      • Cell: 083 556 4805