Only acknowledged in 1991 as a US Architectural Masterpiece.
Cut through the clutter, be remarkable, make an impact.
SM is a individual skill / speciality Bridge the gap Add value Take advantage of the variety of content channels
Typical Social Media Map / Plan.
Success requires a combination of these factors.
Who is the ‘Media’? Build real relationships. Start to shape & influence the conversation. Carnegie, Dale on Communication
One shot Pick your timing Attention grabbing ‘Spin’ it Tailormade Cut through the clutter
There is a community / interest in almost everything that exists. Find them.
•HUMAN •Engage •Encourage •Respond •Collective •UGC •manage channels audit modify •Have ` puropose / aim / objective embod that breed trust social contract expectations set a precedent internal policy to manage responses evolve and audit progress and channels response times cast a wide net / but focused quality use / involve the community you can say sorry / thank you
Social Media Marketing for Business 11 June09
Identifying & Engaging
with Key Online
Social Media Marketing for Business
Johannesburg 11 June 2009
Melissa Attree - www.melissaattree.co.za
★ Information overload.
★ Partial Attention Disorder.
★ 90% of people who can skip TV ads, do.
★ Remember when you didnʼt have email?
★ email + sms + RSS + social networking +
reading + tv + radio + outdoor.
quot;The royal road to a man's heart
is to talk to him about the things
he treasures most.quot;
★ Establish purpose / objective
★ Must add value to marketing mix
★ ID suitable channels
★ Cast a wide net but maintain focus
★ Develop an internal policy (who? how? when?)
★ Be true to your initial purpose
★ Set a precedent
★ Balance - 2 way Conversation
★ Content adds context
★ Track mentions / links / related queries
★ Response times
★ Breed trust
★ Involve the community
★ Harness the collective
★ Say Sorry // Say Thank You
★ Manage channels and audit progress -
What is the shortest word in the
English language that contains the
Don't forget that feedback is one of the
essential elements of good
Social Media Consultant, Blogger, Brand
www.melissaattree.co.za // www.geton.co.za
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