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Social Media Marketing for Business 11 June09
 

Social Media Marketing for Business 11 June09

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A presentation I gave at the Social Media Marketing conference in Johannesburg on 11 June 2009

A presentation I gave at the Social Media Marketing conference in Johannesburg on 11 June 2009

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  • Only acknowledged in 1991 as a US Architectural Masterpiece. <br /> <br /> Cut through the clutter, <br /> be remarkable, <br /> make an impact. <br />
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  • SM is a individual skill / speciality <br /> Bridge the gap <br /> Add value <br /> Take advantage of the variety of content channels <br />
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  • Typical Social Media Map / Plan. <br /> <br /> Success requires a combination of these factors. <br />
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  • Who is the ‘Media’? <br /> Build real relationships. <br /> Start to shape & influence the conversation. Carnegie, Dale on Communication <br />
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  • One shot <br /> Pick your timing <br /> Attention grabbing <br /> ‘Spin’ it <br /> Tailormade <br /> Cut through the clutter <br />
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  • There is a community / interest in almost everything that exists. <br /> Find them. <br />
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  • •HUMAN <br /> •Engage <br /> •Encourage <br /> •Respond <br /> •Collective <br /> •UGC <br /> •manage channels audit modify <br /> •Have ` puropose / aim / objective <br /> embod that <br /> breed trust <br /> social contract <br /> expectations <br /> set a precedent <br /> internal policy to manage responses <br /> evolve and audit progress and channels <br /> response times <br /> cast a wide net / but focused quality <br /> use / involve the community <br /> you can say sorry / thank you <br />
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Social Media Marketing for Business 11 June09 Social Media Marketing for Business 11 June09 Presentation Transcript