Social Media & Communities

  • 516 views
Uploaded on

Preso I gave on 4 March in JHB around how one can use Social Media to build and manage online communities

Preso I gave on 4 March in JHB around how one can use Social Media to build and manage online communities

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
516
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
40
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide





  • Only acknowledged in 1991 as a US Architectural Masterpiece.

    Cut through the clutter,
    be remarkable,
    make an impact.

  • SM is a individual skill / speciality
    Bridge the gap
    Add value
    Take advantage of the variety of content channels
  • Who is the ‘Media’?
    Build real relationships.
    Start to shape & influence the conversation. Carnegie, Dale on Communication

  • Typical Social Media Map / Plan.

    Success requires a combination of these factors.


  • Who is the ‘Media’?
    Build real relationships.
    Start to shape & influence the conversation. Carnegie, Dale on Communication


  • One shot
    Pick your timing
    Attention grabbing
    ‘Spin’ it
    Tailormade
    Cut through the clutter




  • There is a community / interest in almost everything that exists.
    Find them.

  • •HUMAN
    •Engage
    •Encourage
    •Respond
    •Collective
    •UGC
    •manage channels audit modify
    •Have ` puropose / aim / objective
    embod that
    breed trust
    social contract
    expectations
    set a precedent
    internal policy to manage responses
    evolve and audit progress and channels
    response times
    cast a wide net / but focused quality
    use / involve the community
    you can say sorry / thank you






Transcript

  • 1. USING SOCIAL MEDIA TO DEVELOP & MANAGE ONLINE COMMUNITIES Johannesburg 4 March 2010 Melissa Attree - www.melissaattree.co.za
  • 2. WHAT?
  • 3. STRATEGIC PLANNING CONVERSATION CONTENT COMMUNITY
  • 4. ATTENTION ECONOMY
  • 5. FRANK LLOYD WRIGHT, FALLINGWATER, 1936
  • 6. STRATEGIC PLANNING
  • 7. ★ Know your audience ★ Assess the channels ★ Choose wisely ★ Manage / interact - we are NOT robots ★ Start to shape & influence the conversation ★ Feedback
  • 8. Targeted Authenticity Influence Listen Originality Balance Consistency TRANSPARENCY
  • 9. CONVERSATION
  • 10. ★ LISTEN to the conversation (ORM / Tracking tools) ★ Map the trends. ★ Start engaging with key fans / haters and opinion leaders ★ Start to shape & influence the conversation.
  • 11. CONTENT
  • 12. ★ Content is King ★ Add value / make it sexy ★ Original / Use a variety of channels ★ Targeted / pitch ★ Context = 2 way conversation ★ Great content travels. Help it
  • 13. FIND THE FANS
  • 14. ★ Listen ★ They have Names & Faces ★ Categorise people - Do Your Homework ★ Everyone wants a soapbox - UGC
  • 15. COMMUNITY
  • 16. "The royal road to a man's heart is to talk to him about the things he treasures most." Dale Carnegie
  • 17. COMMUNITY MANAGEMENT ★ Establish purpose / objective ★ Must add value to marketing mix ★ ID suitable channels ★ Cast a wide net but maintain focus ★ Develop an internal policy (who? how? when?)
  • 18. COMMUNITY MANAGEMENT ★ Be true to your initial purpose ★ Set a precedent ★ Balance - 2 way Conversation ★ Content adds context ★ Track mentions / links / related queries ★ Response times
  • 19. COMMUNITY MANAGEMENT ★ Breed trust ★ Involve the community ★ Harness the collective ★ Say Sorry // Say Thank You ★ Manage channels and audit progress -
  • 20. WHAT IS THE SHORTEST WORD IN THE ENGLISH LANGUAGE THAT CONTAINS THE LETTERS: ABCDEF? ANSWER: FEEDBACK. DON'T FORGET THAT FEEDBACK IS ONE OF THE ESSENTIAL ELEMENTS OF GOOD COMMUNICATION.
  • 21. Melissa Attree Social Media Consultant, Blogger, Brand Strategist GetOn eMarketing www.melissaattree.co.za // www.geton.co.za melattree on twitter MelissaAttree on delicious Melissa Attree on Facebook Melissa Attree on LinkedIn melattree on skype MelAttree on FriendFeed Presentation is online at Slideshare.net/MelissaAttree