SM is a individual skill / speciality Bridge the gap Add value Take advantage of the variety of content channels
Typical Social Media Map / Plan.
Success requires a combination of these factors.
Who is the &#x2018;Media&#x2019;? Build real relationships. Start to shape & influence the conversation. Carnegie, Dale on Communication
One shot Pick your timing Attention grabbing &#x2018;Spin&#x2019; it Tailormade Cut through the clutter
There is a community / interest in almost everything that exists. Find them.
&#x2022;HUMAN &#x2022;Engage &#x2022;Encourage &#x2022;Respond &#x2022;Collective &#x2022;UGC &#x2022;manage channels audit modify &#x2022;Have ` puropose / aim / objective embod that breed trust social contract expectations set a precedent internal policy to manage responses evolve and audit progress and channels response times cast a wide net / but focused quality use / involve the community you can say sorry / thank you
Transcript of "PR-Net JHB Community building"
How to build & manage
without pissing people off
Johannesburg 2 Aug 2010
Melissa Attree - www.melissaattree.co.za
"The royal road to a man's heart
is to talk to him about the things
he treasures most."
★ Establish purpose / objective
★ Must add value to marketing mix
★ ID suitable channels
★ Cast a wide net but maintain focus
★ Develop an internal policy (who? how? when?)
★ Be true to your initial purpose
★ Set a precedent
★ Balance - 2 way Conversation
★ Content adds context
★ Track mentions / links / related queries
★ Response times
★ Breed trust
★ Involve the community
★ Harness the collective
★ Say Sorry // Say Thank You
★ Manage channels and audit progress -
What is the shortest word in the
English language that contains the
Don't forget that feedback is one of the
essential elements of good
Social Media Consultant, Blogger, Brand Strategist
www.melissaattree.co.za // www.geton.co.za
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MelAttree on FriendFeed
Presentation is online at Slideshare.net/MelissaAttree
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