How to connect with key online communities Heavy Chef JHB March 09 Melissa Attree: Marketer, Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za

One weeks worth of the New York Times contains more info than a person was likely to come across in their lifetime during the 18th century.

Attention is a commodity

‘The more things change, the more they stay the same.’

So what has changed?

Δ How news breaks & spreads Δ Media ID Δ Amount of info Δ How info is consumed

Conversation

Influence / Shape

Someone somewhere has something to say about your brand / product / service

DYH

DYH

Listen

Identify key communities

- People - Blogs - Social Networks - Multimedia sites - Social bookmarking

Find the Fans

Content Many media forms Be remarkable Balance RSS Good content travels – help it

If product development is great then the conversation will follow

If your product is ‘un-cool’ then add value through content. Content is King.

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Community Management

All about people WOM The power of the collective

"The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw

Melissa Attree Marketer, Social Media Consultant, Blogger, Brand Strategist My Blog: www.melissaattree.co.za Twitter: melattree Skype: melattree Delicious: MelissaAttree Facebook: Melissa Attree Google: [email_address] E-mail: melissa@geton.co.za OR melissaattree@gmail.com Cell: 083 556 4805

Melissa Attree

Marketer, Social Media Consultant, Blogger, Brand Strategist

My Blog: www.melissaattree.co.za

Twitter: melattree

Skype: melattree

Delicious: MelissaAttree

Facebook: Melissa Attree

Google: [email_address]

E-mail: melissa@geton.co.za OR melissaattree@gmail.com

Cell: 083 556 4805