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Connecting with Communities Heavy Chef March09
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Connecting with Communities Heavy Chef March09

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A 20 min presentation I gave at the Johannesburg Heavy Chef session. Topic was finding and connecting with online communities. I chatted about the process I use for social media marketing and touched …

A 20 min presentation I gave at the Johannesburg Heavy Chef session. Topic was finding and connecting with online communities. I chatted about the process I use for social media marketing and touched on other important issues like content, rss, sharing.

Published in: Business, Technology

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  • 1. How to connect with key online communities Heavy Chef JHB March 09 Melissa Attree: Marketer, Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
  • 2. One weeks worth of the New York Times contains more info than a person was likely to come across in their lifetime during the 18th century.
  • 3. Attention is a commodity
  • 4. ‘The more things change, the more they stay the same.’
  • 5. So what has changed?
  • 6. Δ How news breaks & spreads Δ Media ID Δ Amount of info Δ How info is consumed
  • 7. Conversation
  • 8.  
  • 9. Influence / Shape
  • 10. Someone somewhere has something to say about your brand / product / service
  • 11.  
  • 12.
    • DYH
  • 13. Listen
  • 14. Identify key communities
  • 15. - People - Blogs - Social Networks - Multimedia sites - Social bookmarking
  • 16. Find the Fans
  • 17. Content Many media forms Be remarkable Balance RSS Good content travels – help it
  • 18. If product development is great then the conversation will follow
  • 19. If your product is ‘un-cool’ then add value through content. Content is King.
  • 20. *
  • 21. Community Management
  • 22. All about people WOM The power of the collective
  • 23. "The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
  • 24.
    • Melissa Attree
    • Marketer, Social Media Consultant, Blogger, Brand Strategist
    • My Blog: www.melissaattree.co.za
    • Twitter: melattree
    • Skype: melattree
    • Delicious: MelissaAttree
    • Facebook: Melissa Attree
    • Google: [email_address]
    • E-mail: melissa@geton.co.za OR melissaattree@gmail.com
    • Cell: 083 556 4805