0
How to connect with key online communities Heavy Chef JHB March 09 Melissa Attree: Marketer, Social Media Consultant, Blog...
One weeks worth of the  New York Times  contains more info than a person was likely to come across in their  lifetime  dur...
Attention is a commodity
‘The more things change, the more they stay the same.’
So what has changed?
Δ How news breaks & spreads Δ Media ID Δ Amount of info  Δ How info is consumed
Conversation
 
Influence / Shape
Someone somewhere has something to say about your brand / product / service
 
<ul><li>DYH </li></ul>
Listen
Identify key communities
- People - Blogs - Social Networks - Multimedia sites - Social bookmarking
Find the Fans
Content Many media forms Be remarkable Balance RSS Good content travels – help it
If product development is great then the conversation will follow
If your product is ‘un-cool’ then add value through content. Content is King.
*
Community Management
All about people WOM The power of the collective
&quot;The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
<ul><li>Melissa Attree </li></ul><ul><li>Marketer, Social Media Consultant, Blogger, Brand Strategist  </li></ul><ul><li>M...
Upcoming SlideShare
Loading in...5
×

Connecting with Communities Heavy Chef March09

663

Published on

A 20 min presentation I gave at the Johannesburg Heavy Chef session. Topic was finding and connecting with online communities. I chatted about the process I use for social media marketing and touched on other important issues like content, rss, sharing.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
663
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Connecting with Communities Heavy Chef March09"

  1. 1. How to connect with key online communities Heavy Chef JHB March 09 Melissa Attree: Marketer, Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
  2. 2. One weeks worth of the New York Times contains more info than a person was likely to come across in their lifetime during the 18th century.
  3. 3. Attention is a commodity
  4. 4. ‘The more things change, the more they stay the same.’
  5. 5. So what has changed?
  6. 6. Δ How news breaks & spreads Δ Media ID Δ Amount of info Δ How info is consumed
  7. 7. Conversation
  8. 9. Influence / Shape
  9. 10. Someone somewhere has something to say about your brand / product / service
  10. 12. <ul><li>DYH </li></ul>
  11. 13. Listen
  12. 14. Identify key communities
  13. 15. - People - Blogs - Social Networks - Multimedia sites - Social bookmarking
  14. 16. Find the Fans
  15. 17. Content Many media forms Be remarkable Balance RSS Good content travels – help it
  16. 18. If product development is great then the conversation will follow
  17. 19. If your product is ‘un-cool’ then add value through content. Content is King.
  18. 20. *
  19. 21. Community Management
  20. 22. All about people WOM The power of the collective
  21. 23. &quot;The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
  22. 24. <ul><li>Melissa Attree </li></ul><ul><li>Marketer, Social Media Consultant, Blogger, Brand Strategist </li></ul><ul><li>My Blog: www.melissaattree.co.za </li></ul><ul><li>Twitter: melattree </li></ul><ul><li>Skype: melattree </li></ul><ul><li>Delicious: MelissaAttree </li></ul><ul><li>Facebook: Melissa Attree </li></ul><ul><li>Google: [email_address] </li></ul><ul><li>E-mail: melissa@geton.co.za OR melissaattree@gmail.com </li></ul><ul><li>Cell: 083 556 4805 </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×