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Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
Connecting with Communities Heavy Chef March09
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Connecting with Communities Heavy Chef March09

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A 20 min presentation I gave at the Johannesburg Heavy Chef session. Topic was finding and connecting with online communities. I chatted about the process I use for social media marketing and touched …

A 20 min presentation I gave at the Johannesburg Heavy Chef session. Topic was finding and connecting with online communities. I chatted about the process I use for social media marketing and touched on other important issues like content, rss, sharing.

Published in: Business, Technology
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  • 1. How to connect with key online communities Heavy Chef JHB March 09 Melissa Attree: Marketer, Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
  • 2. One weeks worth of the New York Times contains more info than a person was likely to come across in their lifetime during the 18th century.
  • 3. Attention is a commodity
  • 4. ‘The more things change, the more they stay the same.’
  • 5. So what has changed?
  • 6. Δ How news breaks & spreads Δ Media ID Δ Amount of info Δ How info is consumed
  • 7. Conversation
  • 8.  
  • 9. Influence / Shape
  • 10. Someone somewhere has something to say about your brand / product / service
  • 11.  
  • 12. <ul><li>DYH </li></ul>
  • 13. Listen
  • 14. Identify key communities
  • 15. - People - Blogs - Social Networks - Multimedia sites - Social bookmarking
  • 16. Find the Fans
  • 17. Content Many media forms Be remarkable Balance RSS Good content travels – help it
  • 18. If product development is great then the conversation will follow
  • 19. If your product is ‘un-cool’ then add value through content. Content is King.
  • 20. *
  • 21. Community Management
  • 22. All about people WOM The power of the collective
  • 23. &amp;quot;The greatest problem in communication is the illusion that it has been accomplished.” - George Bernard Shaw
  • 24. <ul><li>Melissa Attree </li></ul><ul><li>Marketer, Social Media Consultant, Blogger, Brand Strategist </li></ul><ul><li>My Blog: www.melissaattree.co.za </li></ul><ul><li>Twitter: melattree </li></ul><ul><li>Skype: melattree </li></ul><ul><li>Delicious: MelissaAttree </li></ul><ul><li>Facebook: Melissa Attree </li></ul><ul><li>Google: [email_address] </li></ul><ul><li>E-mail: melissa@geton.co.za OR melissaattree@gmail.com </li></ul><ul><li>Cell: 083 556 4805 </li></ul>

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