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To tweet or not to tweet	




#EveryoneIsDoingItWhyDontWe	




         @MelAttree
Understand the human dynamic.
<People> creating	


<People> sharing	


<People> talking!
Content!                Conversation!




           Community!
140 characters….. WOM in action.
It looks simple, must be
    pretty easy right?!
33% of Twitter users share opinions about
companies or products at least once per week.
 More so, 32% make recommendations...
9/10 stated that the most common reasons to
follow a brand on Twitter involved the ability to
    obtain direct informatio...
#TheyAllDie	

Does it match your business objectives?
#WhyTweet	


• Content: Quality not quantity	

• Anticipate the feedback	

• Acknowledge people	

• Balance!	

• Effort in...
Hashtag #It
#Why	


•  Topic / Cause / Brand / Event tracking	

•  Not pre-defined	

•  Create your own, communicate that & the rest
  ...
“….Malcolm Gladwell, may think Twitter is a silly fad, !
 but the Gap logo case says otherwise, …And Malcolm !
thinks soci...
=!
Points to consider
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
Brands & Branding - Twitter
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Brands & Branding - Twitter

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Transcript of "Brands & Branding - Twitter"

  1. 1. To tweet or not to tweet #EveryoneIsDoingItWhyDontWe @MelAttree
  2. 2. Understand the human dynamic.
  3. 3. <People> creating <People> sharing <People> talking!
  4. 4. Content! Conversation! Community!
  5. 5. 140 characters….. WOM in action.
  6. 6. It looks simple, must be pretty easy right?!
  7. 7. 33% of Twitter users share opinions about companies or products at least once per week. More so, 32% make recommendations while 30% seek guidance and direction. - April 2010, Performics and ROI Research
  8. 8. 9/10 stated that the most common reasons to follow a brand on Twitter involved the ability to obtain direct information from a company.
  9. 9. #TheyAllDie Does it match your business objectives?
  10. 10. #WhyTweet • Content: Quality not quantity • Anticipate the feedback • Acknowledge people • Balance! • Effort in = results – exponential spread • Not an add-on, have a plan • If it doesn’t ‘fit’ or add value, don’t do it.
  11. 11. Hashtag #It
  12. 12. #Why •  Topic / Cause / Brand / Event tracking •  Not pre-defined •  Create your own, communicate that & the rest will follow •  Short and easy to recall •  Track & record, Twitter does not remember
  13. 13. “….Malcolm Gladwell, may think Twitter is a silly fad, ! but the Gap logo case says otherwise, …And Malcolm ! thinks social media can’t bring social change. Tsk tsk,”!
  14. 14. =!
  15. 15. Points to consider

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