Brands & Branding - Twitter

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  • 1. To tweet or not to tweet #EveryoneIsDoingItWhyDontWe @MelAttree
  • 2. Understand the human dynamic.
  • 3. <People> creating <People> sharing <People> talking!
  • 4. Content! Conversation! Community!
  • 5. 140 characters….. WOM in action.
  • 6. It looks simple, must be pretty easy right?!
  • 7. 33% of Twitter users share opinions about companies or products at least once per week. More so, 32% make recommendations while 30% seek guidance and direction. - April 2010, Performics and ROI Research
  • 8. 9/10 stated that the most common reasons to follow a brand on Twitter involved the ability to obtain direct information from a company.
  • 9. #TheyAllDie Does it match your business objectives?
  • 10. #WhyTweet • Content: Quality not quantity • Anticipate the feedback • Acknowledge people • Balance! • Effort in = results – exponential spread • Not an add-on, have a plan • If it doesn’t ‘fit’ or add value, don’t do it.
  • 11. Hashtag #It
  • 12. #Why •  Topic / Cause / Brand / Event tracking •  Not pre-defined •  Create your own, communicate that & the rest will follow •  Short and easy to recall •  Track & record, Twitter does not remember
  • 13. “….Malcolm Gladwell, may think Twitter is a silly fad, ! but the Gap logo case says otherwise, …And Malcolm ! thinks social media can’t bring social change. Tsk tsk,”!
  • 14. =!
  • 15. Points to consider Write these bits down
  • 16. Think differently!
  • 17. Have a plan! Who? When? How?! Cover your bases (register names)!
  • 18. Listen!
  • 19. Build a base FIRST! Do your *@$&! homework!
  • 20. Build relationships! Find the fans. ! ‘Engage’ the influencers. ! Educate the curious.!
  • 21. We are not robots!
  • 22. Give info freely, ! be transparent!
  • 23. Anticipate situations!
  • 24. Foster collaboration.! Crowdsource feedback!
  • 25. Match online interactions with REAL action.!
  • 26. Help it travel!
  • 27. Results take time! Listen, evaluate & adapt!
  • 28. "The greatest problem in communication is the illusion that it has been accomplished.”! - George Bernard Shaw
  • 29. Melissa Attree >> GetOn eMarketing Twitter @MelAttree  Web www.melissaattree.co.za / www.geton.co.za Skype melattree Delicious.com MelissaAttree e-mail melissa@geton.co.za  Cell 083 556 4805