Your SlideShare is downloading. ×
Brands & Branding - Twitter
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Brands & Branding - Twitter

1,026
views

Published on

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,026
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. To tweet or not to tweet #EveryoneIsDoingItWhyDontWe @MelAttree
  • 2. Understand the human dynamic.
  • 3. <People> creating <People> sharing <People> talking!
  • 4. Content! Conversation! Community!
  • 5. 140 characters….. WOM in action.
  • 6. It looks simple, must be pretty easy right?!
  • 7. 33% of Twitter users share opinions about companies or products at least once per week. More so, 32% make recommendations while 30% seek guidance and direction. - April 2010, Performics and ROI Research
  • 8. 9/10 stated that the most common reasons to follow a brand on Twitter involved the ability to obtain direct information from a company.
  • 9. #TheyAllDie Does it match your business objectives?
  • 10. #WhyTweet • Content: Quality not quantity • Anticipate the feedback • Acknowledge people • Balance! • Effort in = results – exponential spread • Not an add-on, have a plan • If it doesn’t ‘fit’ or add value, don’t do it.
  • 11. Hashtag #It
  • 12. #Why •  Topic / Cause / Brand / Event tracking •  Not pre-defined •  Create your own, communicate that & the rest will follow •  Short and easy to recall •  Track & record, Twitter does not remember
  • 13. “….Malcolm Gladwell, may think Twitter is a silly fad, ! but the Gap logo case says otherwise, …And Malcolm ! thinks social media can’t bring social change. Tsk tsk,”!
  • 14. =!
  • 15. Points to consider

×