1. Melissa Archibald • melissavarchibald@gmail.com • 719.598.7084
www.linkedin.com/in/melissaarchibald
PORTFOLIO

2. Melissa Archibald • melissavarchibald@gmail.com • 719.598.7084
www.linkedin.com/in/melissaarchibald
National Strength and
Conditioning Association
The National Strength and Conditioning Association recertifies individuals on
a three-year cycle, most recently ending December 31, 2014. To promote the
reporting period and educate certificants on how to navigate the process, we hired
a local illustrator to create a “map” for finding your way through the process. This
concept was applied throughout a variety of communication channels. The full
concept was debuted as a travel booklet/passport folio sent to more than 40,000
recipients. The end result was approximately an 80% recertification rate. I developed
the concept, communication schedule, and managed the team for production.
Recertification Campaign
Homepage Banner Recertification Landing Page Social Campaign: facebook ave
24 likes | 2 shares
Email Campaign: 11 total sent with
average 45% open rate
Advertising Insertions: NSCA-
published associate publications

3. Melissa Archibald • melissavarchibald@gmail.com • 719.598.7084
www.linkedin.com/in/melissaarchibald
National Strength and
Conditioning Association
The NSCA presented four annual conferences with attendance ranging from 400 to
1200 individuals. The Coaches Conference has experienced year over year growth
with a most recent attendance of 900+. Promotional campaign began six months
prior to online registration cut-off and consisted of: direct mailings, emails, social
posts, paid advertising (print & digital), and internal advertising. Peak website traffic
measured by vanity URL use coincided with email send dates. Peak registration
occurred in the days prior to tiered pricing cut-off. I developed the communication
schedule and managed the in-house team for execution.
Coaches Conference
Homepage Banner Social Campaign: facebook ave
43 likes | 10 shares
twitter ave 16 retweets | 23 favs
Email Campaign: 6 total sent with average 27% open rate and
3.3% click through | industry ave 24.7% open and 2.7%
NSCA2016
January 7 – 9, 2016 | San Antonio, TX | NSCA.com/Coaches2016
Whether you’re just starting out or have been in the strength and conditioning game for a while,
join us in achieving greatness for yourself and your athletes at the NSCA’s Coaches Conference
2016! Learn cutting-edge research, collaborate with peers, network with mentors, and dive into
applications of high performance that you can integrate into your own program.
Register at NSCA.com/Coaches2016 with promo code TC16 and get $25 off your registration rate.
Paid ads featured discount codes
specific to pub to evaluate usage
Register through Dec. 21 to save up to $75. Click here
From the high school setting to a professional team environment,
collaboration across professions is key for athlete success. Practice your
communication skills, meet and greet with new faces, and make lifelong
connections through a variety of networking, career, and special interest
group sessions at NSCA Coaches Conference 2016.
Achieve greatness through collaboration with sessions such as:
Coaches Roundtable | Connect with fellow coaches to discuss hot topics
and share your own experiences.
High School Strength and Conditioning Coaches Special Interest
Group Session | Network with peers to learn from their experiences, share
your own, and brainstorm on how to improve the field.
Collegiate Strength and Conditioning Coaches Special Interest Group
Session | Discuss profession­wide challenges and opportunities with other
collegiate coaches.
Small College Solution Session | Compare notes on common problems
and ways to continue to improve strength and conditioning within a small
college setting.
Hands­On Sessions | Get your body moving and your mind warmed­up to
learn new techniques and get to know your fellow attendees moving next to
you.
Career Talks | Hear from presenters who have paved the way or built
completely new paths to learn new ways to achieve greatness in your
career.
Save your spot at Coaches Conference. Click here
Learn from leaders in strength and conditioning who have paved their own
way in the field and are living legacies of greatness at NSCA Coaches
Conference 2016 in San Antonio, TX January 7­9. From career talks on
setting the stage to get the most out of your athletes to cutting­edge
lectures on maximizing training transfer, Coaches 2016 is packed with
speakers presenting on topics set to elevate your coaching game.
Don't miss your chance to achieve greatness and these featured speakers:
Anatoliy Bondarchuk | Transfer of Training for American Sports
Author of Transfer of Training, Dr. Anatoliy Bondarchuk is a renowned
athlete (1972 Olympic Champion and European Champion in the hammer
throw) and coach, having trained many Olympic athletes. Dr. Bondarchuk's
research into technique and high­performance training methods formed the
basis for many of the common techniques and practices used today by the
world's top athletes.
Rachel Balkovec | Strength and Conditioning in Professional Baseball
Jennifer Dodd | Coaches Role in Clean Sport
Lara Gray | Food or Supplement? Understanding Cost­Benefit Risks for
Athletes
Jim Morris | Keynote Speaker
Caitlin Quinn | Small Details for Big Gains: How to Conduct Sessions to Get
the Most Out of Your Athletes
Register now for Coaches Conference 2016 to save. Click here
Equip yourself with the tools to achieve greatness in the weight room and
beyond. Attend the NSCA Coaches Conference 2016 in San Antonio, TX,
January 7­9 to expand your knowledge and skill set through topics that
touch all aspects of training, from high performance applications to long
term athlete development and program design principles to game­changing
technology.
Get there early to get the most out of your experience with a
complimentary pre­conference session:
Maximizing Athletic Performance: Performance Schemes for any
Environment
Baylor University Athletic Performance Staff
Thursday, January 7, 2016 | 12:30pm ­ 2:30pm
The ability to adapt and morph the training scheme for different sports,
athletes, and environments is an important skill set for any coach. This
presentation will provide attendees with information on how to strategically
adapt a performance plan based on facility, budget, personnel, and athletic
ability. Examples given will be from the Division I, II, III, and high school
levels. Presentation style will include exercise demonstrations, round table
discussion, and lecture.
Register for Coaches Conference 2016
through November 16 to save up to $100
800.815.6268 | NSCA.com/Coaches2016
Register Now for Coaches Conference 2016 Click here
Whether you're coaching in the high school arena, establishing a collegiate
program, or growing within a professional team setting, join us in achieving
greatness for yourself and your athletes at the NSCA's Coaches
Conference in San Antonio, TX, January 7­9, 2016! Come together with
strength and conditioning coaches from all levels of the profession to learn
the latest application of high performance principles and how to integrate
these into your current program.
Be a part of the future of strength and conditioning with these don't­miss
opportunities and more at Coaches Conference:
Career | No matter where you are in your career, there's always room to
grow. Take notes in career talks from strength and conditioning leaders on
how they forged their own paths to success.
Social | Kick start new relationships, catch up with old friends, and meet
the exhibitors who are committed to continually evolving strength and
conditioning products.
Networking | Pack your business cards. Collaborate with like­minded
colleagues, peers pushing the envelope, and inspirational mentors.
Hands­On | Get your body moving and mind prepped to learn. Put your
lecture hall notes into action with dynamic hands­on sessions.
Research | Learn cutting­edge research from industry innovators and how
to apply it with your athletes.
Further your career and propel your athletes to success by attending this
conference specifically designed by strength and conditioning coaches, for
strength and conditioning coaches.
Register through November 16 to save up to $100
Register for Coaches Conference 2016. Click here
Learn from and be inspired by leaders and innovators in the strength and
conditioning profession who have excelled beyond the weight room at the
conference designed by strength and conditioning coaches, for strength and
conditioning coaches: NSCA Coaches Conference 2016. With over 40
hours of lecture and hands­on, you'll expand your knowledge and skill set
through topics that touch all aspects of training, from high performance
applications to long term athlete development and program design principles
to game­changing technology.
Equip yourself with the tools to excel
in the weight room and beyond.
REGISTER FOR COACHES CONFERENCE 2016 TODAY.
Achieve greatness through inspiration with these
featured speakers:
Jim Morris,
Author of The Oldest Rookie
and former Major League Baseball Player |
Keynote Speaker
"I'm excited to be the keynote speaker for the NSCA
Coaches Conference in January. As a coach whose story was put on film for
all to see, I appreciate the opportunity to talk to other coaches about the
challenges I faced, as well as the victories I've had over the years. I look
forward to seeing you all in San Antonio next year. We're going to have
fun!"
Jake Beiting, Houston Astros | Off­Season Programming in Major League
Baseball
Register now for Coaches 2016. Click here
NSCA Coaches Conference 2016
is only three weeks away!
Don't miss your chance to achieve greatness for
yourself and your athletes. Learn the most
cutting­edge research, the newest technology,
and the latest techniques in the industry from
influential leaders. Collaborate with peers,
network with mentors, and dive into applications
of high performance that you can integrate into
your own programming.
Elevate your career and the performance of your athletes. Join us at
the 2016 NSCA Coaches Conference.xt Link
In addition to a packed line­up of hands­on sessions, lectures, and
presentations, don't miss these opportunities to relax and be social at
Coaches 2016:
Kick­Off Party | Ease into Coaches Conference by getting to know fellow
coaches striving to better themselves and their athletes.
Exhibitor Reception | Meet and greet with the exhibitors who are
dedicated to furthering the technology, tools, and equipment you rely on to
help your athletes achieve greatness.
RSCC Reception | Celebrate strength coaches who have earned respect
through their time and dedication to the profession. By invitation only.

4. Melissa Archibald • melissavarchibald@gmail.com • 719.598.7084
www.linkedin.com/in/melissaarchibald
National Strength and
Conditioning Association
The National Strength and Conditioning Association hosted several topic-specific
clinics at headquarters. Due to the niche nature of potential attendees for this clinic,
segmentation was generally geotargeted to states which generally hosted MMA/
UFC events like NV, CA, & FL. Speakers at this clinic had a bigger social media
following and were active in the grassroots efforts to promote the clinic through
hashtag use. Communication efforts to promote these smaller clinics began three
to four months prior to online registration closing. I developed the communication
schedule and managed the in-house team for the execution.
Training for Combat Sports Clinic
Online registration closes February 23. Register today.
LEARN MORE
Take your combat sports strength and conditioning knowledge to the next
level with the 2016 NSCA Training for Combat Sports Clinic. With
everything from concussion management to Olympic lifting variations,
you'll get the upper hand in training techniques and program design from
elite coaches in the worlds of boxing, judo, mixed martial arts, and other
combat sports.
Need more reasons to attend?
1. Forrest Griffin, UFC Hall of Famer and former UFC Light
Heavyweight Champion, will discuss the physical demands of combat
sports and a better understanding of what's still misunderstood in
MMA strength and conditioning.
2. Six­time World Champion in Taekwondo and Kickboxing Shane
Fitzgibbon will outline the importance of building the athlete from
the inside, out and a clear system of core training progressions to
help athletes develop to their maximum potential.
3. Brett Bartholomew will dive into the subconscious factors that
impact influence and identify practical coaching strategies to enhance
Homepage Banner Social Campaign: twitter average
6.25 retweets | 10 favorites
facebook 22.75 likes | 9.5 shares
Email Campaign: 4 emails sent to 17,000 recipients with average
25% open rate and 2.8% click through rate
Digital Flyer: jpeg for speakers to
share with their contacts
Online registration closes February 23. Register today.
Online registration closes February 23. Register today.
Do you train boxing, judo, mixed martial arts, or other combat sports
athletes? Don't miss your chance to learn from heavy­hitting coaches, test
your technique, and elevate your athletes' performance back at the gym
with the 2016 NSCA Training for Combat Sports Clinic. With a variety
of speakers from competing, coaching, and research backgrounds, Training
for Combat Sports Clinic is set to deliver a 1­2 punch of the latest strength
and conditioning research and application for combat sports.
Get the upper hand in combat sports strength and conditioning. Register
for Training for Combat Sports Clinic today.
NSCA.com/combat2016 | 800.815.6826
National Strength and Conditioning Association (NSCA)
1885 Bob Johnson Drive | Colorado Springs, CO 80906
800.815.6826 | NSCA.com
Join us March 18­19 at Training for Combat Sports, click here.
Whether you currently train combat sports athletes or are trying to break
into the field, you don't want to miss the 2016 NSCA Training for
Combat Sports Clinic. Held March 18­19 in Colorado Springs, CO, this 2­
day clinic features leaders in combat sports strength and conditioning from
the worlds of boxing, judo, mixed martial arts, and other Olympic combat
sports.
Register before February 23 to save up to $75.
Learn from and network with names who have been successful in the ring,
in the weight room, and the research lab such as:
Forrest Griffin | UFC Hall of Famer and former UFC Light Heavyweight
Champion
Joel Jamieson | Coach of more than 30 of the biggest names in MMA,
including eight world champions
Join us March 18­19 at Training for Combat Sports, click here.
Whether you currently train combat sports athletes or are trying to break
into the field, you don't want to miss the 2016 NSCA Training for
Combat Sports Clinic. Held March 18­19 in Colorado Springs, CO, this 2­
day clinic features leaders in combat sports strength and conditioning from
the worlds of boxing, judo, mixed martial arts, and other Olympic combat
sports.
Register before February 23 to save up to $75.
Learn from and network with names who have been successful in the ring,
in the weight room, and the research lab such as:
Forrest Griffin | UFC Hall of Famer and former UFC Light Heavyweight
Champion
Joel Jamieson | Coach of more than 30 of the biggest names in MMA,
including eight world champions

5. Melissa Archibald • melissavarchibald@gmail.com • 719.598.7084
www.linkedin.com/in/melissaarchibald
National Strength and
Conditioning Association
The NSCA has an enthusiastic membership with local volunteers who present state
and regional events throughout the year. There is very limited budget allocated
for these promotions: $0 for state and $3,000 for regional, therefore highly relying
on email and social communication. Because of the frequency and local nature of
these events the promotional window was generally three months prior to avoid
bombarding recipients’ inboxes in relation to other corporate communication
initiatives. I developed the communication schedule for these events.
State Clinics and Regional Conferences
Homepage Banner Social Campaign: twitter average
2.25 retweets | 3.5 favorites
facebook 22.75 likes | 9.25 shares
Email Campaign: 4 total sent with
average 39% open rate and
5.9% click through | industry ave
24.7% open and 2.7%
NSCA REGIONAL
EVENTS
NSCA CEUs 1.5 | BOC CEUs 15
REGIONAL CONFERENCE
AUG. 29 – 30, 2015 | RICHMOND, BC, CANADA
NORTHWEST
Signage provided with blank space
for volunteers to write in directions
View the Northwest Regional invite online here.
Northwest Regional Conference
Date
August 29­30, 2015
Location
Richmond Olympic
Oval
6111 Rover Road
Richmond, BC
V7C 0A2
Register Now
Other Events
Personal Trainers
Conference
Dear Greg,
Please join us for the NSCA's Northwest Regional
Conference on August 29­30, 2015 for a stellar line­up of
speakers and presentations. Register Now.
Speakers & Topics
Scott Hebert, MS, CSCS, NSCA­CPT
How to Program for Speed and Power Development
Robert Linkul, MS, CSCS,*D, NSCA­CPT,*D
How to Develop a Career as a Personal Trainer
Grace Golden, PhD, CSCS
Purposeful Balance Training for Rehabilitation and
Performance
Dale Cannavan, PhD, CSCS,*D
Skeletal Muscle Adaptations: Molecules to Hormones
Michol Dalcourt, MS
Introduction to Movement Training with ViPR ­ What You
are Missing in Your Program Design
Ian McCarthy, MS, CSCS
Visceral Restrictions ­ A Missing Link in Articular Mobility
Dysfunctions
Mike Martino, PhD, CSCS
Barefoot Training
Tim Vagen, MS, CSCS
Training the Senior Athlete: Special Needs and Concerns
John (JC) Cole, MS, CSCS, RSCC
Block Power Training for Olympic Success
Daehan Kim, MS, CSCS

6. Melissa Archibald • melissavarchibald@gmail.com • 719.598.7084
www.linkedin.com/in/melissaarchibald
National Strength and
Conditioning Association
Prior to my involvement, the National Strength and Conditioning Association relied
solely on a single email and mailing to notify individuals that their membership
was up for renewal. I rewrote the text to a more conversational tone and increased
send frequency (email sent 90, 60 and 30 days prior to expiration), adjusted mailing
presentation (invoice layout vs. promo flyer), and included a win-back (emails
sent 120 and 210 past expiration with 10% discount code incentive) to increase
renewal rates.
Revamp Membership Renewal Communications
90-Day: 46.4% open | 11.9% click through
60-Day: 43.7% open | 10.4% click through
30-Day: 38.5% open | 26.6% click through
Renew your NSCA membership online. Click here
YOUR NSCA MEMBERSHIP IS ABOUT TO EXPIRE
Dear Greg,
Don't forget to renew your membership with the National Strength and
Conditioning Association by Custom field 1.
Along with the benefits and services you've grown to rely on, maintaining
your membership ensures you're eligible for fellow distinction, access to
grants and scholarships, career awards, and more. Sign in here
before Custom field 1 to renew and update your account online.
Sincerely,
J. Scott Douglas
Sr. Director, Membership and Business Development
800­815­6826
Be sure to visit NSCA's Career Services online for valuable tools
and watch the new Career Series talks presented at NSCA National
Conferences.
STAY CONNECTED
NSCA, 1885 Bob Johnson Dr., Colorado Springs, CO 80906
SafeUnsubscribe™ greg.nockleby@nsca.com
Renew your NSCA membership online. Click here
TIME TO RENEW YOUR NSCA MEMBERSHIP
Dear Greg,
It is time to renew your membership with the National Strength and
Conditioning Association. Please renew by Custom field 1 so you can
continue to receive your journals, career services, preferred pricing and
other exclusive resources NSCA Membership has to offer.
Sign in here before Custom field 1 to renew and update your account
online.
Sincerely,
J. Scott Douglas
Sr. Director, Membership and Business Development
800­815­6826
Be sure to visit NSCA's Career Services online for valuable
tools and watch the new Career Series talks presented at
NSCA National Conferences.
STAY CONNECTED
NSCA, 1885 Bob Johnson Dr., Colorado Springs, CO 80906
Renew your NSCA Membership online. Click here
IT'S NOT TOO LATE TO KEEP YOUR STATUS
Dear Greg,
We know life gets busy. In case you couldn't get your NSCA Membership
renewed on time, we won't hold it against you. renew here to maintain your
membership status and keep receiving the journals, career services,
preferred pricing and other exclusive resources NSCA Membership has to
offer.
Sign in here today and renew and update your account online.
Sincerely,
J. Scott Douglas
Sr. Director, Membership and Business Development
800­815­6826
A year is a long time to remember. Choose to automatically renew your
membership and never worry about losing your benefits again.
STAY CONNECTED
NSCA, 1885 Bob Johnson Dr., Colorado Springs, CO 80906
SafeUnsubscribe™ greg.nockleby@nsca.com
Forward this email | About our service provider
Sent by nscanews@nsca.com in collaboration with
120-Day: 31.9% open | 8.6% click through
120-Day w/ Discount: 29% open | 9.9% click through
210-Day: 34.1% open | 10.4% click through
210-Day w/ Discount: 24.4% open | 7% click through
Take a second look at NSCA Membership. Click here
GET TO KNOW US AGAIN
Dear Greg,
It has been awhile since your NSCA Membership expired and we want to
win you back. Over the past year, we've worked very hard to enhance our
website, create engaging and relevant content, and deliver more career­
enhancing resources. We'd like for you to get to know us again and take
advantage of all the benefits NSCA Membership has to offer. Become a
member again.
Sincerely,
J. Scott Douglas
Sr. Director, Membership and Business Development
800­815­6826
A year is a long time to remember. Choose to automatically renew your
membership and never worry about losing your benefits again.
STAY CONNECTED
NSCA, 1885 Bob Johnson Dr., Colorado Springs, CO 80906
SafeUnsubscribe™ greg.nockleby@nsca.com
Forward this email | About our service provider
Sent by nscanews@nsca.com in collaboration with
Take a second look at NSCA Membership. Click here
GET TO KNOW US AGAIN
Dear Greg,
It has been awhile since your NSCA Membership expired and we want to
win you back. Over the past year, we've worked very hard to enhance our
website, create engaging and relevant content, and deliver more career­
enhancing resources. We'd like for you to get to know us again and take
advantage of all the benefits NSCA Membership has to offer. Become a
member again.
Sincerely,
J. Scott Douglas
Sr. Director, Membership and Business Development
800­815­6826
A year is a long time to remember. Choose to automatically renew your
membership and never worry about losing your benefits again.
STAY CONNECTED
NSCA, 1885 Bob Johnson Dr., Colorado Springs, CO 80906
SafeUnsubscribe™ greg.nockleby@nsca.com
Forward this email | About our service provider
Sent by nscanews@nsca.com in collaboration with
10% OFF MEMBERSHIP BECAUSE WE MISS YOU
Dear Greg,
It has been a few months since your NSCA Membership expired and we
want to win you back. Over the past year, we've worked very hard to
enhance our website, create engaging and relevant content, and deliver
more career­enhancing resources.
We'd like for you to get to know us again, and as a special incentive, we're
offering 10% off your membership rate. Use the code WB0316 at check­
out when you become a member again by April 30, 2016. We hope to see
you back!
Sincerely,
J. Scott Douglas
Sr. Director, Membership and Business Development
800­815­6826
A year is a long time to remember. Choose to automatically renew your
membership and never worry about losing your benefits again.
STAY CONNECTED
NSCA, 1885 Bob Johnson Dr., Colorado Springs, CO 80906
SafeUnsubscribe™ greg.nockleby@nsca.com
Forward this email | About our service provider
Sent by nscanews@nsca.com in collaboration with
10% OFF MEMBERSHIP BECAUSE WE MISS YOU
Dear Greg,
It has been a few months since your NSCA Membership expired and we
want to win you back. Over the past year, we've worked very hard to
enhance our website, create engaging and relevant content, and deliver
more career­enhancing resources.
We'd like for you to get to know us again, and as a special incentive, we're
offering 10% off your membership rate. Use the code WB0316 at check­
out when you become a member again by April 30, 2016. We hope to see
you back!
Sincerely,
J. Scott Douglas
Sr. Director, Membership and Business Development
800­815­6826
A year is a long time to remember. Choose to automatically renew your
membership and never worry about losing your benefits again.
STAY CONNECTED
NSCA, 1885 Bob Johnson Dr., Colorado Springs, CO 80906
SafeUnsubscribe™ greg.nockleby@nsca.com
Forward this email | About our service provider
Sent by nscanews@nsca.com in collaboration with

7. Melissa Archibald • melissavarchibald@gmail.com • 719.598.7084
www.linkedin.com/in/melissaarchibald
FreeMotion Fitness During my five plus years at FreeMotion Fitness, the company’s branding went
through two distinct evolutions coinciding with the launch of new products/lines.
The last in that time featured a line extension into new markets and preceded
the product redesign of the flagship line. This was a robust undertaking in that it
constituted a complete redesign of the corporate website and existing collateral, in
addition to the development of materials for new products. I wrote all copy for all
media and managed the production of all materials whether produced in-house or
with agency support.
FreeMotion Fitness Rebrand
FreeMotion Fitness website
Commercial product catalog
Catalog for new light commercial
product line launch
Media Kit: pocket folder, business
cards, press releases, white papers,
and multimedia CDs
Promotional brochure for flagship
product redesign
Web page for commercial
product description

8. Melissa Archibald • melissavarchibald@gmail.com • 719.598.7084
www.linkedin.com/in/melissaarchibald
Various Companies
(in-house and freelance)
Whether an in-box nutrition guide, quick tips, quarterly newsletter, or comprehensive
educational manual, I have been involved in all facets of the production of
educational resources. I’ve served as primary copywriter to managing the design,
production and distribution of projects as both part of an in-house marketing team
or contracted freelancer managing other vendors.
Education Materials
CHANGING LIVES THROUGH FITNESS INNOVATION
Welcome to a new era in fitness. By bringing MC2
to your facility, you have the
outstanding opportunity to help transform clients’ bodies and improve their lives.
We’ve developed this unprecedented training protocol to increase muscular and
cardio fitness while optimizing caloric expenditure in 30 minutes. By training with
the FreeMotion Incline Trainer, FreeMotion functional strength equipment and
whole body vibration you’re giving your clients a unique, energetic and engaging
training session that will keep them coming back.
CONTENTS
Behind the Scenes 2
Take Cardio to New Heights 3
From Traditional to Functional 4
Get the Right Vibe 5
MC2: Bringing it All Together 6
Implementing MC2 Training 11
Ensuring a Successful Program 13
FreeMotion Fitness Educational
Binder: 300+ pages, wrote all
content and managed production
ICON Reebok Core Board In-box
Nutrition Guide: wrote all content
based on USDA nutrition guidelines
FreeMotion Fitness Pocket Guide:
for equipment users, wrote all
content and managed production
FreeMotion Fitness Quarterly
Education Newsletter: managed
editorial contributions and wrote
features for publishing
FreeMotion Fitness Freelance
Program Design: wrote all content
for manual to create programs

9. Melissa Archibald • melissavarchibald@gmail.com • 719.598.7084
www.linkedin.com/in/melissaarchibald
Various Companies
(in-house and freelance)
Flyers, direct mail, video and website media are all facets of integrated marketing
campaigns I’ve created and managed as both part of an in-house marketing team or
facilitated as a contracted consultant. I worked within teams and with agencies and
freelance designers to ensure brand and messaging cohesiveness across all media
regardless of production channel.
Other Printed and Digital Projects
Sessions Fitness Freelance: named
the studio and tagline creation,
wrote postcard and website copy
Brio Active Freelance: wrote copy
for postcard & education manual,
hired/managed exercise photoshoot
NSCA Coaches Conference Video:
wrote script and managed video
production agency
Gray Rohman Photography
Freelance: wrote copy for key
aspects of website and testimonial
Vaughan HVAC Freelance: wrote
copy for direct mail postcards for
new customers
ICON Reebok Mind/Body Products:
wrote copy for web, packaging
and in-box materials, managed all
aspects of the packaging creation