COM 597 Mobile Media and Integration: Kirkland Life Chiropractic Integration Plan

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Kirkland Life Chiropractic is interested in generating new clients and maintain customer loyalty with their existing client base.The project reviewed where Kirkland Life Chiropractic is today followed …

Kirkland Life Chiropractic is interested in generating new clients and maintain customer loyalty with their existing client base.The project reviewed where Kirkland Life Chiropractic is today followed by our strategic digital media strategy and recommendation with an emphasis on mobile media.

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  • 1. Angie Ashe . Edward Chang .Melinda Yang Kirkland Life Chiropractic Mobile Integration Plan
  • 2. Executive Summary Digital Media Strategy: Social-Local-Mobile 1. Create Web App • Schedule appointment, Consultation (email/cell number) – Call to cancel • Opt In for SMS/ appointment reminder – proactively ask/provide info for current client base to opt in (front desk, mention in newsletter/blog) – Click to call (cancel) • Twitter and Facebook integrations: Opt in for coupons/specials • Knowledge Bank: Symptom Checker, glossary of important Chiropractic terms and concepts • Health Record: Microsoft HealthVault integration (ability to track all family records) Executive Summary
  • 3. Executive Summary 2. Social Media Presence (on web app) • Twitter (someone needs to sign up to Tweet) • Blog (Start up blog again, integrate w/ Twitter)→ Newsletter every week – Target Athletes with info • Facebook – integrate/ Blog • Post all upcoming events (Sponsor Community Events) 3. Sponsored Events • Create Twitter Hashtag for the event (need someone to Tweet comments/pictures of event) • Hashtag, QR code, Twitter handle posted on signage, event collateral(Link to the Mobile site or doctor appointment page) • Offer QR code coupon for Massage Therapy • Like us on Facebook (send users a short SMS code for coupon within Facebook) Executive Summary
  • 4. Executive Summary Measurement& ROI • Twitter: Retweets, NodeXL • Coupons: Track by short code • Blog/Newsletter: Track number of subscriptions • Symptom Checker data Executive Summary
  • 5. Agenda • Client Profile • Persona • Mobile Objectives – Mobile Web App – Social Media Presence (on web app) • Sponsored Events • Mobile App Initial Design • Measurement and ROI Agenda
  • 6. Current Environment
  • 7. Current Environment
  • 8. Athlete • Professional and Student Athletes • Treat Sport Injuries • Improve Athletic Performance and Flexibility • Prevent Injuries
  • 9. Parents • Common for families to be treated • Provide Early Childhood Education and importance of Spinal check-ups • Promoting a healthy nervous system and resistance to disease
  • 10. Microsoft & Google Emloyees • Prime Location to reach Tech Industry • Most Employee Insurance Providers Cover Chiropractic Care
  • 11. Mobile Objectives • Maintain Customer Loyalty • Increase Chiropractic Care and Massage Therapy Client Base
  • 12. Create Mobile Web App Social Media Presence KLC Event Presence Measurement &ROI Mobile Engagement Strategy: Social-Local-Mobile
  • 13. Strategy: Social-Local-Mobile • Schedule Appointment • Learn About the Team • Health Record • Education • Twitter Feed Create Mobile Web App
  • 14. • Blog/Newsletter Topics Targeted to your audiences – Sport Related – Industry News – Child Care and Wellness – Community Events/Post Event News – KLC team News/Updates – Integrate Blog/Newsletter to Twitter/Facebook • Additional Digital Media Channels – Twitter Updates (fun facts, news, specials) – SMS Short code offering Massage Therapy promotions • Offer can be re-tweeted by followers Social Media Presence
  • 15. KLC Event Presence • SMS Short Code Coupon for Massage • QR Code – Link to Web App • Schedule Consultation – Physicians/LMP Contact Information KLC Event Presence
  • 16. Initial Design Use your phone scan this or Link to http://bit.ly/ZIONZJ
  • 17. • Twitter: Retweets, NodeXL • Coupons: Track by short code • Blog/Newsletter – Track number of subscriptions • Symptom Checker data – Evaluate what’s important to users Measurement & ROI
  • 18. THANK YOU