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Facebook presentation given to Socail Media Round Up on 9/29/10.

Facebook presentation given to Socail Media Round Up on 9/29/10.

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    Facebook1 Facebook1 Presentation Transcript

    • Overview and Privacy Settings By Melina Kaufman Owner of Spotlight Graphic Design
    • What is Facebook?
      • Facebook is a social networking site where users can add people as friends, send messages, chat, share photos and videos and update their personal profiles to notify friends about themselves
    • Facebook Facts
      • Facebook is a social networking website launched in February 2004
      • Facebook has more than 500 million active users in July 2010, which is about one person for every fourteen in the world
      • The average American spends 66 hours a month online and 7 of those are spent on Facebook
      • Facebook is the #1 website world wide, with more page views than Google
      • http://www.youtube.com/watch?v=zihI7fYeq2o
    • Facebook and Your Business
      • There is no charge to create a Page for your business
      • Over one third of Facebook users “like” Pages of one or more brand or business- over 132 million people
      • The number one reason users become fans of a brand or business is to receive offers and promotions
      • 56% of internet users cite Facebook Pages and their updates as having significant influence over buying decisions
      • Users click through 2X more links through Facebook than through Google
    • History of Facebook
      • Facebook was founded by Mark Zuckerberg with his college roommates, fellow computer science students
      • The website's membership was initially limited by the founders to Harvard students, but quickly was expanded to other colleges in the Boston area and Ivy League schools
      • It gradually added support for students at various other universities before opening to high school students, and, finally, to anyone aged 13 and over, in 2006
    • Basic Facebook Terms
      • Group - Is like a club created by bands, companies and other organizations to promote their activities
      • Network - Friends and acquaintances that center on a school, company, or military organization
      • Status - A micro-blogging feature which allows users to inform their friends of their current whereabouts, actions, or thoughts
      • Like - A link next to something that allows users to let others know they appreciate something like a video, page or an article
    • www.facebook.com
      • This is the log-in and sign-up page you first encounter
    • News Feed
      • Appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends
    • Profile
      • A Facebook site intended for and created by people who want to share personal information about themselves and socialize with others
    • Wall
      • A featured space on every user's profile page that allows friends and users themselves to post messages for others to see
    • Info
      • Part of a profile that allows users to inform others about themselves including birthday, city, phone number, work and school info, favorite movies and TV shows and more
    • Privacy Settings
      • Allow a user to control who can or cannot see different parts of the user’s profile
    • Sharing Information on Facebook
      • This section controls who can see all the content you post on a day-to-day basis (status updates, photos, etc)
      • Also includes some things you share about yourself (birthday and contact information) and content others share about you (comments on your posts and photos and videos you've been tagged in)
      • "Customize settings" displays a full list so you can control the privacy level for each setting
    • Basic Directory Information
      • Certain information is visible to everyone because it's essential to helping people find and connect with you on Facebook. Name and profile picture are visible to everyone so real world friends can recognize you, and so we can display them when you write on someone's Wall
      • Gender is public so we can correctly display your gender (for example, "Add her as a friend”)
      • Networks are visible to everyone so you can see who else is part of your network (and will have access to your information) before choosing "Friends and Networks" for any of your privacy settings
      • Other information in this section, including hometown and interests, is visible by default to help friends and other people you have things in common with connect with you
    • Application and Website Settings
      • This section controls what information is shared with websites and applications, including search engines (applications and websites you and your friends use already have access to your name, profile picture, gender, networks, friend list, user ID, and any other information you share with everyone)
      • You can view your applications, remove any you don't want to use, or turn off platform completely
      • Turning off platform means you won't be able to use any platform applications or websites and we won't share your information with them
    • Everyone, Friends of Friends & Friends
      • "Everyone" is best for information that people may want to share with a larger audience and can potentially be seen by anyone on Facebook (Would you share this info with everyone on the street?)
      • "Friends of Friends" is best for things like photos and videos of you, which are often relevant to friends of your friends (Would you share this info with everyone you went to school with?)
      • "Friends Only" is for things you only wish to share with people you are directly friends with
      • Custom option is available if you wish to organize your friends into groups and select visibility based on groups (ie co-workers cannot see photos, but all other friends can)
    • Block Lists
      • This section lets you block people from interacting with you or seeing your information on Facebook
      • When you block a person, you cut all ties (friends, details and comments) with the person and you will not show up when they search for you while logged in to their account
      • You can also specify friends you want to ignore application invites from, and see a list of the specific applications that you've blocked from accessing your information and contacting you
    • Preview My Profile
      • This feature on the Privacy Settings page lets you see how different people can view your page with the settings you have selected
      • The view that comes up is your directory listing as it would be seen by someone that is not a friend
      • You can type in the name of a friend to see how they would see your profile
    • Tagging in Your Status
      • To add a friend's name, group or Page to something you are posting, just include the "@" symbol beforehand
      • As you type the name of what you would like to reference, a drop-down menu will appear that allows you to choose from your list of friends, groups, events, applications and Pages
      • The "@" symbol will not be displayed in the published status update or post after you've added your tags
      • Friends, Groups or Pages you tag in your status updates will receive a notification and a Wall post linking them to your post (if their settings allow this)
    • Page
      • Facebook site intended for and created by artists, musical groups, celebrities, businesses, brands and similar entities (not individuals for themselves)
    • Business Page
      • Creating a Page is very similar to creating a profile- visit http://www.facebook.com/pages/create.php upload a photo or your logo, fill in the desired description and contact information and invite your friends to “Like” it
      • To keep your page relevant, interesting and indexing well it’s a good idea to regularly update your Page with videos, pictures, offers, quizzes and information that relates to your business and field
      • The person who establishes the Page is the administrator and can decide what “Likes” and other people have access to on the page
    • Insights for your Page
      • On the left hand side of your page (from an administrator’s account) by the fold is a Insights area
      • This provides detailed feedback about your likes, post feedback, demographics of users and how many people looked at content on your page like photos and videos
      • This is a great tool to use to see how your users react to particular offers, deals or information you post
      • This is also a great tool to see what type of people might be interested in your business
    • For More Information…
      • If you are interested in Facebook or other social media training for you or your business please contact me at [email_address]
      • I also offer a full range of graphic design services. For more information, please check out my website at www.spotlightgraphicdesign.com