I have a BA and MA in English.
I worked as an in-house copywriter for a
catalog and web retailer for 4 years.
Also worked as a technical writer for a total
of 3 years.
Now doing tech writing, content strategy,
and freelance web writing, including SEO.
This is bad because:
It clutters the site.
It makes it harder to ﬁnd what I want.
It hurts the site’s credibility.
So how should you optimize
Your web copy should be:
Copy that ranks well, Helpful copy that
but doesn’t help no one can ﬁnd.
Both are equally useless.
“SEO copywriting is not about trying to trick
search engines by stufﬁng content with
unrelated keywords or with so many keywords
that the copy sounds silly. Good SEO
copywriting makes your page more readable
for both search engines and humans.”
— Yahoo! Style Guide (emphasis theirs)