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Perceptions Of Visitors To Dundas Square   Uqam Conference
 

Perceptions Of Visitors To Dundas Square Uqam Conference

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    Perceptions Of Visitors To Dundas Square   Uqam Conference Perceptions Of Visitors To Dundas Square Uqam Conference Presentation Transcript

    • Perceptions & Impressions of Visitors to Dundas Square
      Presented by: Melanie Holl, Rebecca Currie, Hanna Woo, and Jennifer Williams
    • Overview
      Definition of Study
      Objectives
      Methodology and Limitations
      Literature Review
      Major Findings
      Recommendations
    • Definition of Study
      To identify the perceptions, impressions and expectations of visitors to Dundas Square, to determine its perceived purpose, and to realize its potential for developing into a world class attraction.
    • Objectives
      Determine the impressions, perceptions, and expectations of visitors to Dundas Square via primary data
      Conduct research and develop a literature review outlining, tourism trends, the importance of image, significance of the public square and a situational analysis.
      Identify the demographic and psychographic characteristics of persons that visit Dundas Square to establish a target market.
      Determine if visitors are aware of Dundas Square and provide recommendations for Dundas Square to evolve and be imbued with significance.
    • Methodology
      Multi Method Approach
      Literature Review
      Questionnaire Development
      Simple Random Sampling (300)
    • Methodology
      Ethical Survey Technique
      Confidentiality
      Piloting & Results
      Data Entry
      SPSS – Frequencies, Chi Square
    • Limitations
      Events Occur Primarily During Summer Months versus Winter Months
      Winter Weather Conditions
      Distribution of Unedited Questionnaire
      Questionnaire Only Administered in English
      Only Female Surveyors
    • The Publics Opinion
    • Literature Review
      This section will summarize:
      The History of the Square
      Best Practices derived from Project for Public Spaces
      World Squares Analysis
    • The History of the Public Square
      Squares have been historically known as the ‘Centre of a Community”
      Investing a Square with Meaning
      To stress a strong view across a city
      Symbols that Control Social Structure
      Civic Buildings
      Churches
    • Then and Now
      2010
      1926
      Looking West - 1926
    • Best Practices
      1. Image and Identity
      2. Attractions and Destinations
      3. Amenities
      4. Flexible Design
      5. Seasonal Strategy
    • Best Practices
      1. Image and identity
      2. Attractions and Destinations
      3. Amenities
      4. Flexible Design
      5. Seasonal Strategy
    • Best Practices
      1.Image and identity
      2.Attractions and Destinations
      3. Amenities
      4.Flexible Design
      5.Seasonal Strategy
    • Best Practices
      1. Image and identity
      2. Attractions and Destinations
      3. Amenities
      4. Flexible Design
      5. Seasonal Strategy
    • Best Practices
      1. Image and identity
      2. Attractions and Destinations
      3. Amenities
      4. Flexible Design
      5.Seasonal Strategy
    • Best Practices
      6. Access
      7. The Inner and Outer Square
      8. Reaching out like an Octopus
      9. The Central Role of Management
      10. Diverse Funding Sources
    • Best Practices
      6. Access
      7. The Inner and Outer Square
      8. Reaching out like an Octopus
      9. The Central Role of Management
      10. Diverse Funding Sources
    • Best Practices
      6. Access
      7. The Inner and Outer Square
      8. Reaching out like an Octopus
      9. The Central Role of Management
      10. Diverse Funding Sources
    • Best Practices
      6. Access
      7. The Inner and Outer Square
      8. Reaching out like an Octopus
      9. The Central Role of Management
      10. Diverse Funding Sources
    • Best Practices
      6. Access
      7. The Inner and Outer Square
      8. Reaching out like an Octopus
      9. The Central Role of Management
      10. Diverse Funding Sources
    • World Square Analysis
      Trafalgar Square, London
      Times Square, New York
      PiazzaSan Marco, Venice
      Union Square, San Francisco
      Nathan Phillips Square Vs. Dundas Square, Toronto
    • World Square Themes
      Location
      Culture and Politics
      Year Round Use
      Civic Health
      Health and hygiene
    • Dundas vs. Nathan Phillips Square
      Year Round Use
      Physical Landscape and Amenities
      Intended Purpose
    • Why not Dundas Square?
    • Major Data Findings
      Dundas Square Visitor Profile
      Motivations and Frequency
      Cross Tabulation Analysis
    • Profile of Visitors
      *Limitation: Proximity to University Campus
    • Motivations and Frequency
      n=300
    • Events to Attract Visitors to Dundas Square
      n=300
    • Perceptions, Impressions & Expectations Of Visitors To Dundas Square
    • Word Association
      52.5%
      19.4%
      Significant relationship between visitors who have heard of Dundas Square before and most common descriptive words
    • Recommendations
      • Develop Strategic Plan for seasonality
      • Increase Amenities
      • Advertise & expand the range of events
      • Develop Partnerships with media and other private businesses
    • Recommendations
      • “Greening” of the Square
      • Maintain health and hygiene
      • Use Dundas Square Street for pedestrian use only to reduce traffic
      • Implement best practices and strategies used by other successful squares around the world and the Project for Public Spaces