Perceptions & Impressions of Visitors to Dundas Square<br />Presented by: Melanie Holl, Rebecca Currie, Hanna Woo,  and Je...
Overview<br />Definition of Study<br />Objectives<br />Methodology and Limitations<br />Literature Review<br />Major Findi...
Definition of Study<br />To identify the perceptions, impressions and expectations of visitors to Dundas Square, to determ...
Objectives<br />Determine the impressions, perceptions, and expectations of visitors to Dundas Square via primary data<br ...
Methodology<br />  Multi Method Approach<br />  Literature Review<br />  Questionnaire Development<br />  Simple Random Sa...
Methodology<br />Ethical Survey Technique<br />Confidentiality<br />Piloting & Results<br />Data Entry<br />SPSS – Frequen...
Limitations<br />Events Occur Primarily During Summer Months versus Winter Months<br />Winter Weather Conditions <br />Dis...
The Publics Opinion<br />
Literature Review<br />This section will summarize:<br />The History of the Square<br />Best Practices derived from Projec...
The History of the Public Square<br />Squares have been historically known as the ‘Centre of a Community”<br />Investing a...
Then and Now<br />2010<br />1926<br />Looking West - 1926<br />
Best Practices<br />1. Image and Identity<br />2. Attractions and Destinations<br />3. Amenities<br />4. Flexible Design<b...
Best Practices<br />1. Image and identity<br />2. Attractions and Destinations<br />3. Amenities<br />4. Flexible Design<b...
Best Practices<br />1.Image and identity<br />2.Attractions and Destinations<br />3. Amenities<br />4.Flexible Design<br /...
Best Practices<br />1. Image and identity<br />2. Attractions and Destinations<br />3. Amenities<br />4. Flexible Design<b...
Best Practices<br />1. Image and identity<br />2. Attractions and Destinations<br />3. Amenities<br />4. Flexible Design<b...
Best Practices<br />6. Access<br />7. The Inner and Outer Square<br />8. Reaching out like an Octopus<br />9. The Central ...
Best Practices<br />6. Access<br />7. The Inner and Outer Square<br />8. Reaching out like an Octopus<br />9. The Central ...
Best Practices<br />6. Access<br />7. The Inner and Outer Square<br />8. Reaching out like an Octopus<br />9. The Central ...
Best Practices<br />6. Access<br />7. The Inner and Outer Square<br />8. Reaching out like an Octopus<br />9. The Central ...
Best Practices<br />6. Access<br />7. The Inner and Outer Square<br />8. Reaching out like an Octopus<br />9. The Central ...
World Square Analysis<br />Trafalgar Square, London<br />Times Square, New York<br />PiazzaSan Marco, Venice<br />Union Sq...
World Square Themes<br />Location<br />Culture and Politics<br />Year Round Use<br />Civic Health<br />Health and hygiene<...
Dundas  vs. Nathan Phillips Square <br />Year Round Use<br />Physical Landscape and Amenities<br />Intended Purpose<br />
Why not Dundas Square?<br />
Major Data Findings<br />Dundas Square Visitor Profile<br />Motivations and Frequency<br />Cross Tabulation Analysis<br />
Profile of Visitors<br />*Limitation: Proximity to University Campus<br />
Motivations and Frequency<br />n=300<br />
Events to Attract Visitors to Dundas Square<br />n=300<br />
Perceptions, Impressions & Expectations Of Visitors To Dundas Square<br />
Word Association<br />52.5%<br />19.4%<br />Significant relationship between visitors who have heard of Dundas Square befo...
Recommendations<br /><ul><li>Develop Strategic Plan for seasonality
Increase Amenities
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Perceptions Of Visitors To Dundas Square Uqam Conference

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Perceptions Of Visitors To Dundas Square Uqam Conference

  1. 1. Perceptions & Impressions of Visitors to Dundas Square<br />Presented by: Melanie Holl, Rebecca Currie, Hanna Woo, and Jennifer Williams <br />
  2. 2. Overview<br />Definition of Study<br />Objectives<br />Methodology and Limitations<br />Literature Review<br />Major Findings<br />Recommendations<br />
  3. 3. Definition of Study<br />To identify the perceptions, impressions and expectations of visitors to Dundas Square, to determine its perceived purpose, and to realize its potential for developing into a world class attraction.<br />
  4. 4. Objectives<br />Determine the impressions, perceptions, and expectations of visitors to Dundas Square via primary data<br />Conduct research and develop a literature review outlining, tourism trends, the importance of image, significance of the public square and a situational analysis.<br />Identify the demographic and psychographic characteristics of persons that visit Dundas Square to establish a target market.<br />Determine if visitors are aware of Dundas Square and provide recommendations for Dundas Square to evolve and be imbued with significance.<br />
  5. 5. Methodology<br /> Multi Method Approach<br /> Literature Review<br /> Questionnaire Development<br /> Simple Random Sampling (300)<br />
  6. 6. Methodology<br />Ethical Survey Technique<br />Confidentiality<br />Piloting & Results<br />Data Entry<br />SPSS – Frequencies, Chi Square<br />
  7. 7. Limitations<br />Events Occur Primarily During Summer Months versus Winter Months<br />Winter Weather Conditions <br />Distribution of Unedited Questionnaire<br />Questionnaire Only Administered in English<br />Only Female Surveyors<br />
  8. 8. The Publics Opinion<br />
  9. 9. Literature Review<br />This section will summarize:<br />The History of the Square<br />Best Practices derived from Project for Public Spaces<br />World Squares Analysis<br />
  10. 10. The History of the Public Square<br />Squares have been historically known as the ‘Centre of a Community”<br />Investing a Square with Meaning<br />To stress a strong view across a city<br />Symbols that Control Social Structure<br />Civic Buildings<br />Churches<br />
  11. 11. Then and Now<br />2010<br />1926<br />Looking West - 1926<br />
  12. 12. Best Practices<br />1. Image and Identity<br />2. Attractions and Destinations<br />3. Amenities<br />4. Flexible Design<br />5. Seasonal Strategy<br />
  13. 13. Best Practices<br />1. Image and identity<br />2. Attractions and Destinations<br />3. Amenities<br />4. Flexible Design<br />5. Seasonal Strategy<br />
  14. 14. Best Practices<br />1.Image and identity<br />2.Attractions and Destinations<br />3. Amenities<br />4.Flexible Design<br />5.Seasonal Strategy<br />
  15. 15. Best Practices<br />1. Image and identity<br />2. Attractions and Destinations<br />3. Amenities<br />4. Flexible Design<br />5. Seasonal Strategy<br />
  16. 16. Best Practices<br />1. Image and identity<br />2. Attractions and Destinations<br />3. Amenities<br />4. Flexible Design<br />5.Seasonal Strategy<br />
  17. 17. Best Practices<br />6. Access<br />7. The Inner and Outer Square<br />8. Reaching out like an Octopus<br />9. The Central Role of Management<br />10. Diverse Funding Sources<br />
  18. 18. Best Practices<br />6. Access<br />7. The Inner and Outer Square<br />8. Reaching out like an Octopus<br />9. The Central Role of Management<br />10. Diverse Funding Sources<br />
  19. 19. Best Practices<br />6. Access<br />7. The Inner and Outer Square<br />8. Reaching out like an Octopus<br />9. The Central Role of Management<br />10. Diverse Funding Sources<br />
  20. 20. Best Practices<br />6. Access<br />7. The Inner and Outer Square<br />8. Reaching out like an Octopus<br />9. The Central Role of Management<br />10. Diverse Funding Sources<br />
  21. 21. Best Practices<br />6. Access<br />7. The Inner and Outer Square<br />8. Reaching out like an Octopus<br />9. The Central Role of Management<br />10. Diverse Funding Sources<br />
  22. 22. World Square Analysis<br />Trafalgar Square, London<br />Times Square, New York<br />PiazzaSan Marco, Venice<br />Union Square, San Francisco<br />Nathan Phillips Square Vs. Dundas Square, Toronto<br />
  23. 23. World Square Themes<br />Location<br />Culture and Politics<br />Year Round Use<br />Civic Health<br />Health and hygiene<br />
  24. 24. Dundas vs. Nathan Phillips Square <br />Year Round Use<br />Physical Landscape and Amenities<br />Intended Purpose<br />
  25. 25. Why not Dundas Square?<br />
  26. 26. Major Data Findings<br />Dundas Square Visitor Profile<br />Motivations and Frequency<br />Cross Tabulation Analysis<br />
  27. 27. Profile of Visitors<br />*Limitation: Proximity to University Campus<br />
  28. 28. Motivations and Frequency<br />n=300<br />
  29. 29. Events to Attract Visitors to Dundas Square<br />n=300<br />
  30. 30. Perceptions, Impressions & Expectations Of Visitors To Dundas Square<br />
  31. 31. Word Association<br />52.5%<br />19.4%<br />Significant relationship between visitors who have heard of Dundas Square before and most common descriptive words<br />
  32. 32. Recommendations<br /><ul><li>Develop Strategic Plan for seasonality
  33. 33. Increase Amenities
  34. 34. Advertise & expand the range of events
  35. 35. Develop Partnerships with media and other private businesses</li></li></ul><li>Recommendations<br /><ul><li>“Greening” of the Square
  36. 36. Maintain health and hygiene
  37. 37. Use Dundas Square Street for pedestrian use only to reduce traffic
  38. 38. Implement best practices and strategies used by other successful squares around the world and the Project for Public Spaces</li>

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