Digital Latinas Sharing Culture Online: Storytelling Through Video & Blogging

STORYTELLINGTHROUGH VIDEO:HOW LATINAS ARESHARING CULTURE ONLINE Melanie Edwards - EllaMedia.com - @EllaMedia #SheStreamsLatinaVid #SheStreams

Background Blogging/social media since 2006 Growing number of Latinas using social media Growing number of brands partnering with Latinas – since 2010 Why is this important?@EllaMedia #SheStreamsLatinaVid #SheStreams

Importance of Digital Latinas  48 million Latinos in the United States1  Buying power in excess 1 of $1 trillion  Nueva Latina – largest, fastest-growing Hispanic woman sub- segment with marketing size of 4 million2  Over 2000 documented Latina-owned blogs31 Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition, January 20112 Engage: Hispanics, July 20103 Blogs by Latinas Online Directory

Latinas & Culture 2010: only 21% U.S. Hispanic women felt social networks 4 met needs Lack of content for Latinas Latinas sharing culture online & creating own content Photo: Dariela Cruz, MamiTalks.com4 The Use of Social Networks by Latin Women, Sophia Mind, 2010

Sharing Culture Online “…some stories just need to be seen to really be understood ...sounds, facial expressions, hand movements make a huge difference when youre telling a story with Latin flavor.” Carrie Weir - TikiTikiBlog.comPhoto: Blanca Stella, MiCaminar.com @EllaMedia #SheStreamsLatinaVid #SheStreams

Sharing Culture Online“Sharing my culture online is  Storytellingimportant because it just is who I  Parenting, Fashion,am... I could not NOT…celebratemy culture…that wouldn´t be me. Food, Lifestyle,Video…allows my voice to come Entertainment, Politicsout with all it’s tone, color…distinctdialect and accent.”  RecipesAna Flores – SpanglishBaby.com  Heritage  Language  Video @EllaMedia #SheStreamsLatinaVid #SheStreams

Latinas & Video

How Can You Share Culture? Stories told to you Traditions Recipes Lessons learned Songs Games You & your children

“We share the stories of growing up, and living, Latino…to remind ourselves of our roots [and] interesting traditions…I am trying to hang on…to the uniqueness of my culture…”Photo: Rona Proudfoot/Flickr Carrie Weir, TikiTikiBlog.com “…I just wanted to show others how my family and I express our…roots without the negative stereotypes.” Divina Rodriguez, DancingHotDogs.com

Questions? How do you share your culture online? Melanie Edwards EllaMedia.com | @EllaMedia #SheStreamsLatinaVid #SheStreams

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Digital Latinas Sharing Culture Online: Storytelling Through Video & Blogging

by Melanie Edwards

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