SocialMediaMarketing<br />The Right Campaign for Northwest Technologies<br />Melanie Burnsed<br />IMKT-120<br />Unit_1_IP<...
Agenda<br /><ul><li>social media Origins and Today
Social Media’s impact on business
The benefit’s of a social media campaign
social Media in the current marketing mix
overview</li></li></ul><li>Social Media Origins<br /><ul><li>  1978 Bulletin Board Systems (BBS)
Dial-up
Telnet
Web-based.
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  • Good Morning! Thank you for the opportunity to show how the added value benefits of a Social Media Campaign integrated into the current marketing mix is a win-win for Northwest Technologies and XYZ Ad Agency. Let’s get started!!!
  • Today we will follow the agenda and I will show you the history of social media, how it has impacted business, the benefits and how to incorporate it into your current marketing strategies. We’ll wrap things up with a brief overview and answer any questions or concerns.
  • Social Media has changed since it began yet the main purpose is still the same: to communicate with one another. We actually began socializing in 1978 with the Bulletin Board System (BBS) which came in three forms. Dial-up, Telnet, Web-based. Basically the user could send and receive messages via phone and later that year when the first copy of a web browser was distributed BBS were used on the web. By 1994 the first official social network site was formed by Geocities, the idea was to allow users to build their own sites, then a year later theglobe.com expounded on the idea and gave users the capability to personalize their online experience by designing and publishing ones own content as well as interacting with others of same interest. In 1997 AOL introduced instant message (IM) which has evolved into text messaging as well as the traditional IM online. IM is also used in an educational setting as well as social network sites such as Facebook. The numbers are proving it’s a great way to communicate with your customers and build brand loyalty.
  • Social Media as known in today’s culture is still changing. It started in 2002 with Friendster, which is gaining popularity again in Asia. MySpace followed and then Facebook and Web 2.0 infrastructure was announced. Blogging was tweaked into Twitter, microscopic style. In November 2007, BusinessWeek posted Facebook’s new 3-part ad strategy for businesses. The new strategy included Business to build pages on FB to interact with their target audience; ad system that spreads your brand through FB social ads; and a system to gather information about customers activity that can assist the business with future marketing campaigns. (Hof)
  • One of the oldest and best forms of advertising has been and still continues to be Word of Mouth. Incorporating a Social Media Campaign into Northwest Technology’s marketing plan is the best way to get the word out at a pace that is accelerating so fast it is hard to fathom. Social Media is developing a strategy for corporations to get involved, these companies are known as SocialCorps, and they are paving the way for this new phenomena of marketing. Utilizing the Internet and Social Media, Northwest Technology will improve control over their brand message, increase the collaboration and conversation about the brand services. (Postman)Social Media is also a super way to build the product brand, again, by word of mouth using Web 2.0 Technologies. Social Media also allows NWT to display authenticity and transparency within their business; both are excellent qualities to possess in this ever changing marketplace. In addition, Social Media generates customer participation and the more they participate the more loyal they become. Last and certainly not least, Social Media provides immediate and relevant information for the consumer and business owner to share, which builds the relationship. (Postman)
  • The benefits of a Social Media Campaign far outweigh any negative impact it may have on ones business. By using Social Media as a means to marketing you improve your online ranking through more clicks. You can be proactive in building your relationships and generating fans and likes, which will offset any negative feedback. Social Media will help Northwest Technology gain innovative ideas from clients to improve their products and services. Another great benefit is getting an inside perspective of your competitors, studying the competition has always been and will always be a great way to improve business. (Rudman) In addition, customer loyalty soars to new heights as the Northwest Technology Brand climbs right along with it. The only downside of social media marketing is the amount of time invested to obtain the desired results and that’s where our firm can assist. Our level of Social Media Campaign experience exceeds 25+ years.
  • To integrate Social Media into NWT marketing plan it will require a communication strategy that can tie into the business strategy to define clear objectives. We will want to involve all departments within the corporation, first to educate them on Social Media and then to brainstorm ideas from employees and managers. Next we will generate a Facebook Page, a Twitter ID and LinkedIn account as well as incorporate a blog or forum on the company website in addition to adding video content. Finally our programmer will link all the platforms together to streamline the data to one location. This will be crucial to collect informative data about customers and competitors.
  • To bring this presentation to a close we covered the origins of social media and what it is today. We discussed the impact it has and continues to have on business. We also looked at the benefits of a Social Media Campaign and finally we discussed the strategy for integrating this very vital campaign into NWT existing marketing plan. XYZ Agency has the expertise to assist Northwest Technology with all the tips, tricks and trade tools of Social Media within the industry. Are there any questions?
  • Imkt120 u1 ip_burnsed_melanie

    1. 1. SocialMediaMarketing<br />The Right Campaign for Northwest Technologies<br />Melanie Burnsed<br />IMKT-120<br />Unit_1_IP<br />4 September 2011<br />
    2. 2. Agenda<br /><ul><li>social media Origins and Today
    3. 3. Social Media’s impact on business
    4. 4. The benefit’s of a social media campaign
    5. 5. social Media in the current marketing mix
    6. 6. overview</li></li></ul><li>Social Media Origins<br /><ul><li> 1978 Bulletin Board Systems (BBS)
    7. 7. Dial-up
    8. 8. Telnet
    9. 9. Web-based.
    10. 10. 1978 First Web Browser distributed by Usenet
    11. 11. 1994 Web’s 1st Social Network Site Geocities
    12. 12. 1995 Theglobe.com. User Freedom Begins
    13. 13. 1997 AOL Instant Message </li></li></ul><li>Social Media Today<br /><ul><li>2002 Friendster
    14. 14. 2003 MySpace
    15. 15. 2004 Facebook & Web 2.0
    16. 16. 2006 Twitter (micro-blogger)
    17. 17. 2007 Facebook announces 3-part ad strategy for business</li></ul>Your clients want to communicate like a friend.<br /> Give them what they want via social media.<br />
    18. 18. Social Media’sImpact on Business<br /><ul><li>Word of Mouth Instantaneously
    19. 19. SocialCorps are Participating
    20. 20. Improved Collaboration
    21. 21. Increased Control and Conversation
    22. 22. Builds Product Brand Authenticity & Transparency
    23. 23. Generates Customer Participation & Loyalty
    24. 24. Immediate and Relevant</li></li></ul><li>Social Media Campaign Benefits<br /><ul><li>Improve your online ranking
    25. 25. Manage your brand by building and protecting relationships
    26. 26. Create a larger network
    27. 27. Get innovative insight from customers
    28. 28. Get excellent data on your competitors
    29. 29. Generates Customer Loyalty while building your Brand
    30. 30. Possible Plight – Super Time Consuming </li></li></ul><li>Integrating Social Media in NWT Marketing Plan<br /><ul><li>Link Communication and Business Strategies Together
    31. 31. Departmental Collaboration a Must
    32. 32. Facebook
    33. 33. Twitter
    34. 34. LinkedIn
    35. 35. Update Company Website
    36. 36. Add blog or forum
    37. 37. Incorporate Video
    38. 38. Link all Technologies Together</li></li></ul><li>Overview<br /><ul><li>social media Origins and current trends
    39. 39. Social Media’s impact on business
    40. 40. The Benefits of social media
    41. 41. Integrating social Media in NWT’s current marketing mix
    42. 42. Questions?</li></li></ul><li>Works Cited<br />"Google Images: Information Society, What's on Your Mind (Pure Energy)." Google. N.p., 18 Dec. 2009. Web. 30 April 2011.<br />Hof, Rob. "Facebook Declares New Era for Advertising - BusinessWeek." BusinessWeek - Business News, Stock Market & Financial Advice. 06 Nov. 2007. Web. 04 Sept. 2011.<br />Postman, Joel. "Chapter 1 Social Media Goes Corporate." SocialCorp. New Riders. 1-16. E-Book.<br />Rudman, Jason. "Six Key Benefits of Using Social Media for Small Business : Technology :: American Express OPEN Forum." OPEN Forum :: American Express OPEN Forum. 14 Apr. 2010. Web. 04 Sept. 2011.<br />"The History of Social Networking Infographic." Top 3 Online Schools : Online Degrees, Online Colleges and Universities Free Online Schools Online K-12 Schooling Online School Reports, Reviews, & Rankings. Online Schools. Web. 04 Sept. 2011.<br />Walker, Miles. "The History of Social Networking - WebMaster View." WebMaster View - Master the Web. 15 Aug. 2011. Web. 04 Sept. 2011. <br />
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