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StartingBloc || NY'11 SIC Case Competition Presentation
 

StartingBloc || NY'11 SIC Case Competition Presentation

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This presentation accompanied the pitch in the finals round for the Social Innovation Case competition. It is meant to be accompanied by a full report and "dashboard." The team was the "Rockin' ...

This presentation accompanied the pitch in the finals round for the Social Innovation Case competition. It is meant to be accompanied by a full report and "dashboard." The team was the "Rockin' Badgers." It was made in a day.

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StartingBloc || NY'11 SIC Case Competition Presentation StartingBloc || NY'11 SIC Case Competition Presentation Presentation Transcript

  • 5868762714:Hey, Eddie. Meet me at Starbucks at 3:00.Don’t forget your cup. @SarahJuddWelch Still on the @Recyclebank leaderboards for Soho. At least somebody is justifying my coffee addiction. #RB2Go The fact I can bug my SIC team members about their everyday green habits from India is awesome... and a little creepy. Considering an expansion, Recyclebank?
  • You might We think think it’s it’s pretty simple. powerful.
  • 1.5BillionCups Annually
  • 1.5BillionCups Annually We have a reuse issue.
  • RecycleBank should do for the coffee cup and plastic bag what it did for the recycling bin. But that’s just where we’ll start.
  • private public weekly dailyindividual incentive group incentive transactional experiential points credibility site platform page interface chores habits steady disruptive grounded on the go me. us.
  • Theory of changeShift how Recyclebank interfaces to transformour individual healthy habits intosocial sustainable lifestyles. platform/ paradigm shift disruptive campaign new action
  • Theory of changeIt doesn’t happen overnight.Need to not only expand the number of users drastically,but shift the way they view and interact with you.Then you can have a new role in their lives. 1 1 one one year+ ONEAMERICA CHALLENGE Recyclebankto-go
  • 1 1 oneONEAMERICACHALLENGE
  • 1 1 one ONEAMERICA CHALLENGE month 1 1 1 Inform Register Act Reward Capture + + + + + Engage Organize Socialize Celebrate Shift one year+ interfaceRecyclebankto-go shift
  • Inform + EngageRecyclebankto-go Capture mechanism please store based scan to bank. scanner custom cup sticker and/or and/or 123mycode individual RecycleBankto-go scan + check-in RecycleBank custom bag tag e.g. branded items
  • Structure of campaignMunicipality based + Retail coffee shops +Community organizations community organizations coffee shop 6 cities partnership existing 5 partnership cities One major brand brands 1 dense+digital or 6 local brands Two types of rewards: Community Grants and Savings Bundles
  • Rough Timeline 1 1 Inform Register + + Engage Organize month 1 Act Reward + + Socialize Celebrate
  • Capture + Shift UsersHave heavy users catalyze meaningful offline action andincentivize new users.
  • “You don’t know whenyour biggest moment is going to be.” Jeremy Heimans
  • one disruptive year shift users + create disruption +introduce/refine interface
  • 1 1 one one one ONEAMERICA CHALLENGE ONEBAG HOLIDAY ONERESOLUTION DAY 2 PLAN GOAL FOCUS ON BAGS BRING A BUDDY 5 RETAIL/GROCERY NOVELTY BUILD CREDIBILITY METRICSconsumer + social media habits + goals + metrics one one ONEEARTHDAY ONEBOOK SUMMER INTRODUCE LOCAL CAUSES INVOLVE LIBRARIES EXPAND TO BOOKS DEEPEN MUNICIPALITY SUMMER BRAIN SLIDE RELATIONScauses + change + community institutions
  • metrics + tracking + profiles challenges creation/ curation + badging +ambassadors mapping