Advertising is NOT a medium. Advertisers use the various media to put across their messages. Without the revenue generated by advertising, commercial television would not exist; newspapers and magazines would be far too expensive for most people to buy.
In the USA, spending on advertising rose from $15 million in 1870 to $39 million in 1880, then to $71 million in 1890. By 1908, spending had reached over $140 million. What do you think is the amount spent in 2012 on advertising in the USA?
Advertisements that achieve their purposeby stimulating ones emotions.Emotional appeals attempt to appeal tothe consumers psychological, social, oremotional needs.The copy and images can arouse fear,love, hate, greed, sexual desire, or humor,or otherwise create psychological tensionthat can best be resolved by purchase ofthe product or service.
Watch this 1994 “Pampers” ad. How is “Pampers” re-branded in this 2011 commercial? What do you notice has changed in the techniques used to advertise the product? Is the target audience for the 90s version the same target audience of the 2011 version? Explain. What is the emotive appeal of the 2011 commercial for its target audience?
Are we producing aprint advertisement ora commercial(TV/internet)?What propagandatechniques are weusing to advertise theproduct? How will weconvince our targetaudience to WANT aproduct they may notNEED?Is the target audiencefor the other versionsthe same targetaudience of the 2012version? Explain.What is the emotiveappeal of the 2012commercial for ourtarget audience?
Even before the end of the 19th century, publishers had begun to organize audiences into clearly identifiable target groups such as- Sports fans- Theatergoers- Women interested in fashion- Women interested in cooking
Here is a TV commercial in which Adidas casual wear is being re-branded for a target audience.- Who is the target audience for this Adidas ad campaign?- How did the advertising company re- brand Adidas? What propaganda techniques are used?- What is the emotive appeal of the commercial?
TaylorMade-adidas Golf officially joined the adidas Group in 1997. The first Taylor Made logo was implemented in 1979. It shows the script “Taylor” and “Made” off to the side.The Taylor Made "T" logo made its debut in the mid 1980s. The updated copper “T” logo was used starting around late 1998.The current Taylor Made logo was implemented in September 2000.
Tasks that need to be Who? When and where will this work becompleted completed?Brainstorm and design an appropriate Team Day 1: Facebook survey; interview classmates (5 girls;research tool 5 boys) DONEProduce the research tool according FB = John Weekend: John’s FB group. Doneto the group’s agreed standards (e.g. Interviews Weekend: Googledoc with Interview questions. Donequestions for the focus group, a = Andrew,survey) Mai, GabCarry out the research (done for See above Mon – Tue: FB Donehomework) Mon: Interviews (In class; Mai & Andrew – lunch) DoneAnalyze research (What conclusions Team Wednesday (lunch: MSMC)does your research lead you to make?How does this affect the decisions youmake about the way in which you willadvertise your product?)Investigate the current ideal customer Team Tue: in classmodel for your productBrainstorm the new ideal customer Team Tue: in classmodelBrainstorm product values and logo/ Team Tue: in classslogans that will encapsulate thesevaluesDesign logo/ slogan/ print Mai, John Thur: lunch (meet in MSMC)advertisement (Where will this adappear? How does it appeal to yourtarget audience?)
"20 Clever Logos with Hidden Symbolism." TwistedSifter. Web. 20 Apr. 2012. <http://twistedsifter.com/2011/08/20- clever- logos-with-hidden- symbolism/>."25 Logos with Hidden Messages Amazing Graphic Designing Tricks! Â« Graphic Design Blog An Ultimate Resource for Graphic Designers." Graphic Design. Web. 20 Apr. 2012. <http://www.graphicdesignblog.org/hidden- logos-in-graphic-designing/>."30 More Hidden Logos to Treat Your Eyes -The Sequel!! Â« Graphic Design Blog â€ “ An Ultimate Resource for Graphic Designers." Graphic Design. Web. 20 Apr. 2012. <http://www.graphicdesignblog.org/more- hidden- logos-sequel/>."BEST LOGOS - WORLDS BEST LOGOS and BRANDS." Worlds Best Logos. Web. 20 Apr. 2012. <http://worldsbestlogos.blogspot.com/2007_07_01_archi ve.html>.Petley, Julian. "Advertising, and How It Works." Media: The Impact on Our Lives. Austin, TX: Raintree Steck-Vaughn, 2001. 34-39. Print.
SLOGANS“Impossible is Nothing” Spot the Weasels (the rhetoric of advertisements)