The Drum Fauxlympics

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The Drum Fauxlympics

  1. 1. Inspire a generation The drum’s fauxlympics competition challengedadvertising agencies to create spoof olympics ads. It was inspired by locog’s heavy-
  2. 2. This bakery was forced to take down itsbagel display…
  3. 3. AND EAST LONDON’S CAFÉ OLYMPIC HADTO UNDERGO A MAKEOVER
  4. 4. AGAINST THIS BACKDROP, THE FAUXLYMPICS WAS BORN, WITH A GOLDENCHIP COURTESY OF THE CHIP SHOP AWARDS UP FOR GRABS
  5. 5. Categories• The Sprint Guerrilla ads that would be taken down faster than Usain Bolt can run 100 METRES• The Long Shot Ads which probably should be allowed to run, but probably won’t• The Hurdles Ads which manage to get around the rules• The High Jump Funny ads which break all the rules
  6. 6. Results• Reader involvement we received more than 250 entries from agencies and designers who in turn voted for their work on our facebook page• Media coverage campaign was covered in uk, french and us press and on australian tv show gruen sweat• Facebook growth week before fauxlympics we reached 12,361 and had 165 talking about us. week of fauxlympics we reached 140,574 and had 4,077 talking about us.
  7. 7. Thedrum.com/ fauxlympicsFacebook.com/

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