Twitter for business

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Presentation on Twitter for Business, Delivered as part of Social Networking Connect, DEEDI

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Twitter for business

  1. 1. Using twitter for business Can you afford not to?
  2. 2. @melkettle #SNCSC
  3. 3. Doing what you have always done will nolonger get you what you have always got
  4. 4. Social media = #1
  5. 5. !"##$%&()&*+,$-.(/&+0($102++3&+14)%#.5+677-.5+#)(8.5+9(,+:)6%9&-.2;
  6. 6. “By 2011 90% of yoursales will come fromword of mouth ordigital promotion”Seth Godin, 2009
  7. 7. networking referrals branding content relationships news influencehiring feedback goodwill leads traffic sharing publicity community
  8. 8. Age of users30%23%15%8%0% 13-17 18-25 26-34 35-44 45-54 55+ Twitter Facebook Twi$er
‐
17%
aged
25
or
under;
53%
aged
35
or
over Facebook
‐
40%
aged
25
or
under;
37%
aged
35
or
over
  9. 9. Social networks used by Small Business Twitter 78% Facebook 75% LinkedIn 30% Tumblr 11% Flickr 13% Wordpress 22% Blogger 10% 0% 20% 40% 60% 80%Source:
www.prdaily.com
  10. 10. Social
media
is
a
fundamental
shift
in
how
we
do
business
  11. 11. WHY?• Allows you to engage and connect with your customers• Gives you a greater online presence• Gives you greater brand credibility• Your competitors are there• Conversations are happening about your business and your industry whether you are there or not
  12. 12. Social
media
is
 NOT
 a
fad
  13. 13. Twitter facts• 87% of all people are aware of twitter• 200 million registered accounts• 110 million tweets per day• 27% log in every day• 37% log in via a mobile device• 52% women• 25% follow a brand• 67% of them will purchase a brand they follow• 52% update their status every day
  14. 14. Twitter terminology• Handle - your twitter name @melkettle• Re-tweet - forwarding someone else’s tweet• DM - direct message just to you• @ reply - when a tweet is written directly to your handle eg @melkettle loved your article• Hashtag eg #SNCGC - a way to categorize tweets. It creates a way for people to view related tweets
  15. 15. Hashtags - #• Adding a hashtag or #tag to a tweet acts is a way to create categories, groups or topics for tweets that can also be used by others• It allows tweets to be grouped together• search.twitter.com - great to find terms• Adding #SNCGC to tweets now allows those not attending to learn what we are saying• Anyone can create a hastag #needcoffee
  16. 16. What
does
this
mean
 for
you?
  17. 17. www.twi$er.com GET STARTED NOW!
  18. 18. Have a plan
  19. 19. Who do I follow?• Competitors• Suppliers (contractors, food/wine)• Customers• Food lovers (@sensiblespice, @everydaycook)• Food bloggers (@gastronomygal, @eatdrinkbekerry)• Food writers and journalists (@nataschamirosch)• Chefs, wineries, food critics, restauranters
  20. 20. Some great food tweeps• @dellomanno - brownies• @snackqueen - Sally Lynch• @merlocoffee - great connectors• @organiclambman - Silverwood organics• @superbutcher• @capitalwines• @carmr - twitter built her restaurant
  21. 21. Set objectives• SMART - Specific, Measurable, Actionable, Realistic, Timely• To initiate conversation with 5 new people a day• To have 10 RTs a day• To provide 2 referrals or recommendations a day
  22. 22. Key messages• What do you want people to know about you?• More about living the philosophy of your brand than actually talking.• Let your brand shine through your social media interactions
  23. 23. "We believe in making every moment completely delicious for our customers." Crust CEO and Co-Founder Michael Logos
  24. 24. Know your market• Who are your customers?• Who are you suppliers?• Where do they come from?• What do they want from you?• How can you give it to them?• Make them feel valued.
  25. 25. Engage regularly
  26. 26. Be relevantand interesting
  27. 27. Listen
  28. 28. Share
  29. 29. Congratulatepeople • 5. Congratulate people
  30. 30. Ask andanswerquestions
  31. 31. • 2. Let others know you are listening
  32. 32. Measure what you do• Qualitative vs Quantitative• How often you engage• Retweets, @ replies and direct messages• Visits from links to your sites• Sales or new opportunities or other business benefits• The increased word of mouth
  33. 33. Tools to manage time• 3rd party applications - Tweetdeck, Hootsuite• Mobile phone apps - Twitter for iPhone, twitter for BlackBerry, Seesmic• Shorten links - bit.ly, tiny.url• Add photos - twitpic, plixi.com
  34. 34. Managing multiple accounts• Tweetdeck - multiple twitter, also update facebook, MySpace and LinkedIn• Hootsuite• Co-Tweet - helps multiple people access a corporate twitter account
  35. 35. 75% of SMEs don’t have asocial media policy
  36. 36. Case study: @capitalwines• Small winery outside ACT• Increased production from 2,000 cases in 2010 to 5,000 cases in 2011• Regularly chats to wine and food identities• Most stockists, all interstate restaurants, east coast and WA distributors all from twitter• Building friendships leads to an emotional investment in your brand.• No selling, just talking. Sometimes rubbish, always fun.
  37. 37. LinkedIn facts• Launched 5 May 2003• It took 494 days to reach the first million members, and now, on average, a new member joins every second of every day, or approximately one million every 12 days.• Over 90 million members in over 200 countries and territories• Over 50% outside of USA• Over 1 million Australians• Nearly 2 billion people searches in 2010• 80% of companies using LinkedIn as a primary tool to find employees• 69 of the Fortune 100 companies use LinkedIn as a hiring tool• More than 1 million Company Pages
  38. 38. www.LinkedIn.com
  39. 39. •A way of connecting with other professionals•Find, be introduced to and collaborate•Join groups•Be found for opportunities•Recruitment - find a job, find employees•Discover connections•Give and receive recommendations
  40. 40. Me My
connecFons
=
484 2
degrees
=
61,700+3
degrees
away
=
3,854,000+
  41. 41. Thank you @melkettlemel@melkettle.com.auwww.melkettle.com.au

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