Twitter for business

Using twitter for business Can you afford not to?

@melkettle #SNCSC

Doing what you have always done will nolonger get you what you have always got

Social media = #1

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“By 2011 90% of yoursales will come fromword of mouth ordigital promotion”Seth Godin, 2009

networking referrals branding content relationships news inﬂuencehiring feedback goodwill leads traﬃc sharing publicity community

Age of users30%23%15%8%0% 13-17 18-25 26-34 35-44 45-54 55+ Twitter Facebook Twi$er ‐ 17% aged 25 or under; 53% aged 35 or over Facebook ‐ 40% aged 25 or under; 37% aged 35 or over

Social networks used by Small Business Twitter 78% Facebook 75% LinkedIn 30% Tumblr 11% Flickr 13% Wordpress 22% Blogger 10% 0% 20% 40% 60% 80%Source: www.prdaily.com

Social media is a fundamental shift in how we do business

WHY?• Allows you to engage and connect with your customers• Gives you a greater online presence• Gives you greater brand credibility• Your competitors are there• Conversations are happening about your business and your industry whether you are there or not

Social media is  NOT  a fad

Twitter facts• 87% of all people are aware of twitter• 200 million registered accounts• 110 million tweets per day• 27% log in every day• 37% log in via a mobile device• 52% women• 25% follow a brand• 67% of them will purchase a brand they follow• 52% update their status every day

Twitter terminology• Handle - your twitter name @melkettle• Re-tweet - forwarding someone else’s tweet• DM - direct message just to you• @ reply - when a tweet is written directly to your handle eg @melkettle loved your article• Hashtag eg #SNCGC - a way to categorize tweets. It creates a way for people to view related tweets

Hashtags - #• Adding a hashtag or #tag to a tweet acts is a way to create categories, groups or topics for tweets that can also be used by others• It allows tweets to be grouped together• search.twitter.com - great to find terms• Adding #SNCGC to tweets now allows those not attending to learn what we are saying• Anyone can create a hastag #needcoffee

What does this mean  for you?

www.twi$er.com GET STARTED NOW!

Have a plan

Who do I follow?• Competitors• Suppliers (contractors, food/wine)• Customers• Food lovers (@sensiblespice, @everydaycook)• Food bloggers (@gastronomygal, @eatdrinkbekerry)• Food writers and journalists (@nataschamirosch)• Chefs, wineries, food critics, restauranters

Some great food tweeps• @dellomanno - brownies• @snackqueen - Sally Lynch• @merlocoffee - great connectors• @organiclambman - Silverwood organics• @superbutcher• @capitalwines• @carmr - twitter built her restaurant

Set objectives• SMART - Speciﬁc, Measurable, Actionable, Realistic, Timely• To initiate conversation with 5 new people a day• To have 10 RTs a day• To provide 2 referrals or recommendations a day

Key messages• What do you want people to know about you?• More about living the philosophy of your brand than actually talking.• Let your brand shine through your social media interactions

"We believe in making every moment completely delicious for our customers." Crust CEO and Co-Founder Michael Logos

Know your market• Who are your customers?• Who are you suppliers?• Where do they come from?• What do they want from you?• How can you give it to them?• Make them feel valued.

Engage regularly

Be relevantand interesting

Listen

Congratulatepeople • 5. Congratulate people

Ask andanswerquestions

• 2. Let others know you are listening

Measure what you do• Qualitative vs Quantitative• How often you engage• Retweets, @ replies and direct messages• Visits from links to your sites• Sales or new opportunities or other business beneﬁts• The increased word of mouth

Tools to manage time• 3rd party applications - Tweetdeck, Hootsuite• Mobile phone apps - Twitter for iPhone, twitter for BlackBerry, Seesmic• Shorten links - bit.ly, tiny.url• Add photos - twitpic, plixi.com

Managing multiple accounts• Tweetdeck - multiple twitter, also update facebook, MySpace and LinkedIn• Hootsuite• Co-Tweet - helps multiple people access a corporate twitter account

75% of SMEs don’t have asocial media policy

Case study: @capitalwines• Small winery outside ACT• Increased production from 2,000 cases in 2010 to 5,000 cases in 2011• Regularly chats to wine and food identities• Most stockists, all interstate restaurants, east coast and WA distributors all from twitter• Building friendships leads to an emotional investment in your brand.• No selling, just talking. Sometimes rubbish, always fun.

LinkedIn facts• Launched 5 May 2003• It took 494 days to reach the first million members, and now, on average, a new member joins every second of every day, or approximately one million every 12 days.• Over 90 million members in over 200 countries and territories• Over 50% outside of USA• Over 1 million Australians• Nearly 2 billion people searches in 2010• 80% of companies using LinkedIn as a primary tool to find employees• 69 of the Fortune 100 companies use LinkedIn as a hiring tool• More than 1 million Company Pages

www.LinkedIn.com

•A way of connecting with other professionals•Find, be introduced to and collaborate•Join groups•Be found for opportunities•Recruitment - find a job, find employees•Discover connections•Give and receive recommendations

Me My connecFons = 484 2 degrees = 61,700+3 degrees away = 3,854,000+

Thank you @melkettlemel@melkettle.com.auwww.melkettle.com.au

Twitter for business

by Mel Kettle on Mar 24, 2011

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Twitter for business — Presentation Transcript

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