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Social Media                        SUCCESSwww.melkettle.com.au                  @melkettleMonday, 11 July 2011
www.slideshare.net/melkettlewww.melkettle.com.au                @melkettleMonday, 11 July 2011
Doing what you have                         always done will no                       longer get you what you             ...
www.melkettle.com.au   @melkettleMonday, 11 July 2011
“By 2011 90% of                        your sales will                       come from word                         of mou...
www.melkettle.com.au   @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
Socialnomics 2011www.melkettle.com.au                       @melkettleMonday, 11 July 2011
Social media use           In Australia:           • Facebook - 10.4m users           • Blogspot - 5.6m           • Wordpr...
www.melkettle.com.au   @melkettleMonday, 11 July 2011
Facebook facts           • 750m users worldwide (over 500m are active users)           • 50% active users log on every day...
In Australia             • Facebook - 19.3% pages viewed in Sept 2010.               Compared to 7.4% Google             •...
Business pageswww.melkettle.com.au                    @melkettleMonday, 11 July 2011
Business pages                   •   Less detail than a personal page                   •   GREAT way for business to reac...
• Share where you are                       • Connect with friends nearby                       • Find local dealswww.melk...
Facebook deals        Try new things    Get together.   Find deals         with friends.    Get rewards.    on the go.www....
Analyticswww.melkettle.com.au               @melkettleMonday, 11 July 2011
Userswww.melkettle.com.au           @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
Twitter facts      • 200 million registered accounts      • 140 million tweets per day      • 460,000 - average no. new ac...
Changing perceptionswww.melkettle.com.au             @melkettleMonday, 11 July 2011
From a health perspective                       • Information                       • Motivation                       • E...
www.melkettle.com.au   @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
Who do I follow?                       • Others in your industry                       • Your clients                     ...
What do            I say?www.melkettle.com.au   @melkettleMonday, 11 July 2011
Listenwww.melkettle.com.au            @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
Be relevant      and interestingwww.melkettle.com.au    @melkettleMonday, 11 July 2011
Sharewww.melkettle.com.au           @melkettleMonday, 11 July 2011
Congratulate       people                       • 5. Congratulate peoplewww.melkettle.com.au                              ...
Ask and      answer      questionswww.melkettle.com.au   @melkettleMonday, 11 July 2011
• 2. Let others know you are listeningwww.melkettle.com.au                                            @melkettleMonday, 11...
Tools to make it easier                • 3rd party applications - Tweetdeck,                  Hootsuite                • M...
www.melkettle.com.au   @melkettleMonday, 11 July 2011
LinkedIn facts                • A new member joins every second                • Over 100m members                • 56% ou...
www.LinkedIn.comwww.melkettle.com.au                      @melkettleMonday, 11 July 2011
Benefits                   • A way of connecting with other                     professionals                   • Find, be ...
Me                             My connections                                 = 692                          2 degrees = 1...
Groupswww.melkettle.com.au            @melkettleMonday, 11 July 2011
Recommendationswww.melkettle.com.au                 @melkettleMonday, 11 July 2011
Jobswww.melkettle.com.au          @melkettleMonday, 11 July 2011
Old communication was one-waywww.melkettle.com.au                               @melkettleMonday, 11 July 2011
Now communication is two-way                       And conversations are with manywww.melkettle.com.au                    ...
Business is no longer B2B.                          It’s no longer B2C.                             It’s now P2P.         ...
Social media is:                       • Instant                       • Interactive                       • Accessible   ...
Social media is a                       fundamental shift in                       how we do businesswww.melkettle.com.au ...
4 P’s of Marketingwww.melkettle.com.au                    @melkettleMonday, 11 July 2011
4 P’s of Marketingwww.melkettle.com.au                    @melkettleMonday, 11 July 2011
4 C’s of marketing                         and social media...                1. Customers                2. Content      ...
Customers                       • Customer is #1                       • Know who they are!                       • Go whe...
Content                       • Content is king - words, video, photos                       • Provide information that is...
Channel                       • Which social media channel is right for you?                       • Go where your custome...
Community                       • Engage with customers                       • Encourage and provide tools for them      ...
Case Study: Michelle Bridgeswww.melkettle.com.au                    @melkettleMonday, 11 July 2011
• Australian personal trainer                • Trainer on tv show The Biggest Loser                • Online training progr...
Facebookwww.melkettle.com.au              @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
Twitterwww.melkettle.com.au             @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
Forumswww.melkettle.com.au            @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
Personal planwww.melkettle.com.au                   @melkettleMonday, 11 July 2011
Videowww.melkettle.com.au           @melkettleMonday, 11 July 2011
YouTubewww.melkettle.com.au             @melkettleMonday, 11 July 2011
Bloggingwww.melkettle.com.au              @melkettleMonday, 11 July 2011
What does this mean                       for you?www.melkettle.com.au              @melkettleMonday, 11 July 2011
•     Engage and connect with your customers           •     Get a greater online presence           •     Gain greater br...
How do I create a                         social media                          strategy ?www.melkettle.com.au            ...
Social media does not                      stand alonewww.melkettle.com.au               @melkettleMonday, 11 July 2011
Integrate it into ALL                          your marketingwww.melkettle.com.au                      @melkettleMonday, 1...
www.melkettle.com.au   @melkettleMonday, 11 July 2011
Promote yourselfwww.melkettle.com.au                      @melkettleMonday, 11 July 2011
Measure what you do                  • Quality vs quantity - it’s not all about                    numbers                ...
How to win...               •       Take it seriously               •       Choose the right platforms               •    ...
75% of SMEs                          don’t have a                       social media policywww.melkettle.com.au           ...
www.melkettle.com.au   @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
What’s next???www.melkettle.com.au                    @melkettleMonday, 11 July 2011
Mobile communicationwww.melkettle.com.au         @melkettleMonday, 11 July 2011
Mobile                       • >250m facebook users access via mobile                       • Mobile facebook users are tw...
Teenagers prefer texting to talkingwww.melkettle.com.au                                    @melkettleMonday, 11 July 2011
Source: http://blog.lab42.com/www.melkettle.com.au                  @melkettleMonday, 11 July 2011
www.melkettle.com.au   @melkettleMonday, 11 July 2011
Thank you.                       @melkettle             www.melkettle.com.auwww.melkettle.com.au                @melkettle...
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Social Media Success - Practice Success Conference

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  1. 1. Social Media SUCCESSwww.melkettle.com.au @melkettleMonday, 11 July 2011
  2. 2. www.slideshare.net/melkettlewww.melkettle.com.au @melkettleMonday, 11 July 2011
  3. 3. Doing what you have always done will no longer get you what you have always gotwww.melkettle.com.au @melkettleMonday, 11 July 2011
  4. 4. www.melkettle.com.au @melkettleMonday, 11 July 2011
  5. 5. “By 2011 90% of your sales will come from word of mouth or digital promotion” Seth Godin, 2009www.melkettle.com.au @melkettleMonday, 11 July 2011
  6. 6. www.melkettle.com.au @melkettleMonday, 11 July 2011
  7. 7. www.melkettle.com.au @melkettleMonday, 11 July 2011
  8. 8. Socialnomics 2011www.melkettle.com.au @melkettleMonday, 11 July 2011
  9. 9. Social media use In Australia: • Facebook - 10.4m users • Blogspot - 5.6m • Wordpress - 2.3m • LinkedIn - 2m • Twitter - 1.9m • FourSquare - 63,000 June 2011, UAV, www.socialmedianews.com.auwww.melkettle.com.au @melkettleMonday, 11 July 2011
  10. 10. www.melkettle.com.au @melkettleMonday, 11 July 2011
  11. 11. Facebook facts • 750m users worldwide (over 500m are active users) • 50% active users log on every day • Average user • 130 friends • Connected to 80 community pages, groups, events • Creates 90 pieces of content every month • 40% users aged 25 or under, 37% aged 35 or over • Fastest growing category, women aged 55-65 • 40% follow a brand. 51% of these will purchase brandwww.melkettle.com.au @melkettleMonday, 11 July 2011
  12. 12. In Australia • Facebook - 19.3% pages viewed in Sept 2010. Compared to 7.4% Google • Average user spent 28 minutes and 58 seconds on facebook • 77% watched video content in Oct 2010 - 26% on mobile • 36% access internet via mobile phone in 2010 • 9% use their mobile phone to purchase • 5% total retail sales online in 2010, increasing by 12% on 2009 http://digitalmarketinglab.com.auwww.melkettle.com.au @melkettleMonday, 11 July 2011
  13. 13. Business pageswww.melkettle.com.au @melkettleMonday, 11 July 2011
  14. 14. Business pages • Less detail than a personal page • GREAT way for business to reach consumers • Can advertise • Can customise • Make it interesting • Add links • Engage and listen to customers • Monitor your page for spam • Don’t use a personal page for business!www.melkettle.com.au @melkettleMonday, 11 July 2011
  15. 15. • Share where you are • Connect with friends nearby • Find local dealswww.melkettle.com.au @melkettleMonday, 11 July 2011
  16. 16. Facebook deals Try new things Get together. Find deals with friends. Get rewards. on the go.www.melkettle.com.au @melkettleMonday, 11 July 2011
  17. 17. Analyticswww.melkettle.com.au @melkettleMonday, 11 July 2011
  18. 18. Userswww.melkettle.com.au @melkettleMonday, 11 July 2011
  19. 19. www.melkettle.com.au @melkettleMonday, 11 July 2011
  20. 20. Twitter facts • 200 million registered accounts • 140 million tweets per day • 460,000 - average no. new accounts PER DAY • 27% log in every day and 37% log in via a mobile device • 52% update their status every day • 52% women • 25% follow a brand, 67% will purchasewww.melkettle.com.au @melkettleMonday, 11 July 2011
  21. 21. Changing perceptionswww.melkettle.com.au @melkettleMonday, 11 July 2011
  22. 22. From a health perspective • Information • Motivation • Encouragement • Show respect • BE AWARE OF CONFIDENTIALITYwww.melkettle.com.au @melkettleMonday, 11 July 2011
  23. 23. www.melkettle.com.au @melkettleMonday, 11 July 2011
  24. 24. www.melkettle.com.au @melkettleMonday, 11 July 2011
  25. 25. Who do I follow? • Others in your industry • Your clients • Journalists • People who might refer clients to you • People who interest you! Food, wine, sport, business people, celebrities...www.melkettle.com.au @melkettleMonday, 11 July 2011
  26. 26. What do I say?www.melkettle.com.au @melkettleMonday, 11 July 2011
  27. 27. Listenwww.melkettle.com.au @melkettleMonday, 11 July 2011
  28. 28. www.melkettle.com.au @melkettleMonday, 11 July 2011
  29. 29. www.melkettle.com.au @melkettleMonday, 11 July 2011
  30. 30. Be relevant and interestingwww.melkettle.com.au @melkettleMonday, 11 July 2011
  31. 31. Sharewww.melkettle.com.au @melkettleMonday, 11 July 2011
  32. 32. Congratulate people • 5. Congratulate peoplewww.melkettle.com.au @melkettleMonday, 11 July 2011
  33. 33. Ask and answer questionswww.melkettle.com.au @melkettleMonday, 11 July 2011
  34. 34. • 2. Let others know you are listeningwww.melkettle.com.au @melkettleMonday, 11 July 2011
  35. 35. Tools to make it easier • 3rd party applications - Tweetdeck, Hootsuite • Mobile apps - Twitter, facebook • Co-tweet • Shorten links - bit.ly, tiny.url • Add photos - twitpic, plixi.com • Listswww.melkettle.com.au @melkettleMonday, 11 July 2011
  36. 36. www.melkettle.com.au @melkettleMonday, 11 July 2011
  37. 37. LinkedIn facts • A new member joins every second • Over 100m members • 56% outside of USA • Nearly 2 billion people searches in 2010 • 80% of companies using LinkedIn as a primary tool to find employees • 69 of the Fortune 100 companies use LinkedIn as a hiring tool • More than 1 million Company Pageswww.melkettle.com.au @melkettleMonday, 11 July 2011
  38. 38. www.LinkedIn.comwww.melkettle.com.au @melkettleMonday, 11 July 2011
  39. 39. Benefits • A way of connecting with other professionals • Find, be introduced to and collaborate • Join groups • Be found for opportunities • Recruitment - find a job, find employees • Discover connections • Give and receive recommendationswww.melkettle.com.au @melkettleMonday, 11 July 2011
  40. 40. Me My connections = 692 2 degrees = 100,300+ 3 degrees away = 4,175,000+www.melkettle.com.au @melkettleMonday, 11 July 2011
  41. 41. Groupswww.melkettle.com.au @melkettleMonday, 11 July 2011
  42. 42. Recommendationswww.melkettle.com.au @melkettleMonday, 11 July 2011
  43. 43. Jobswww.melkettle.com.au @melkettleMonday, 11 July 2011
  44. 44. Old communication was one-waywww.melkettle.com.au @melkettleMonday, 11 July 2011
  45. 45. Now communication is two-way And conversations are with manywww.melkettle.com.au @melkettleMonday, 11 July 2011
  46. 46. Business is no longer B2B. It’s no longer B2C. It’s now P2P. Person 2 Person.www.melkettle.com.au @melkettleMonday, 11 July 2011
  47. 47. Social media is: • Instant • Interactive • Accessible • Measurable • User generated contentwww.melkettle.com.au @melkettleMonday, 11 July 2011
  48. 48. Social media is a fundamental shift in how we do businesswww.melkettle.com.au @melkettleMonday, 11 July 2011
  49. 49. 4 P’s of Marketingwww.melkettle.com.au @melkettleMonday, 11 July 2011
  50. 50. 4 P’s of Marketingwww.melkettle.com.au @melkettleMonday, 11 July 2011
  51. 51. 4 C’s of marketing and social media... 1. Customers 2. Content 3. Channel 4. Communitywww.melkettle.com.au @melkettleMonday, 11 July 2011
  52. 52. Customers • Customer is #1 • Know who they are! • Go where they go • Engage and converse with themwww.melkettle.com.au @melkettleMonday, 11 July 2011
  53. 53. Content • Content is king - words, video, photos • Provide information that is valuable to your customers • Be consistent with content • It’s not all white papers...www.melkettle.com.au @melkettleMonday, 11 July 2011
  54. 54. Channel • Which social media channel is right for you? • Go where your customers go - know your target market • Facebook is not for everyone • What suits your personality? • Time and money considerationswww.melkettle.com.au @melkettleMonday, 11 July 2011
  55. 55. Community • Engage with customers • Encourage and provide tools for them to engage with each other • People WANT to interact • Customer generated content - for customers by customers in the way customers want to receive informationwww.melkettle.com.au @melkettleMonday, 11 July 2011
  56. 56. Case Study: Michelle Bridgeswww.melkettle.com.au @melkettleMonday, 11 July 2011
  57. 57. • Australian personal trainer • Trainer on tv show The Biggest Loser • Online training program - 12 Week Body Transformation • Author of 3 best selling bookswww.melkettle.com.au @melkettleMonday, 11 July 2011
  58. 58. Facebookwww.melkettle.com.au @melkettleMonday, 11 July 2011
  59. 59. www.melkettle.com.au @melkettleMonday, 11 July 2011
  60. 60. www.melkettle.com.au @melkettleMonday, 11 July 2011
  61. 61. www.melkettle.com.au @melkettleMonday, 11 July 2011
  62. 62. Twitterwww.melkettle.com.au @melkettleMonday, 11 July 2011
  63. 63. www.melkettle.com.au @melkettleMonday, 11 July 2011
  64. 64. www.melkettle.com.au @melkettleMonday, 11 July 2011
  65. 65. Forumswww.melkettle.com.au @melkettleMonday, 11 July 2011
  66. 66. www.melkettle.com.au @melkettleMonday, 11 July 2011
  67. 67. Personal planwww.melkettle.com.au @melkettleMonday, 11 July 2011
  68. 68. Videowww.melkettle.com.au @melkettleMonday, 11 July 2011
  69. 69. YouTubewww.melkettle.com.au @melkettleMonday, 11 July 2011
  70. 70. Bloggingwww.melkettle.com.au @melkettleMonday, 11 July 2011
  71. 71. What does this mean for you?www.melkettle.com.au @melkettleMonday, 11 July 2011
  72. 72. • Engage and connect with your customers • Get a greater online presence • Gain greater brand credibility • Be ahead of your competitors • Be a part of the conversation - they are happening about your business and your industry whether you are there or notwww.melkettle.com.au @melkettleMonday, 11 July 2011
  73. 73. How do I create a social media strategy ?www.melkettle.com.au @melkettleMonday, 11 July 2011
  74. 74. Social media does not stand alonewww.melkettle.com.au @melkettleMonday, 11 July 2011
  75. 75. Integrate it into ALL your marketingwww.melkettle.com.au @melkettleMonday, 11 July 2011
  76. 76. www.melkettle.com.au @melkettleMonday, 11 July 2011
  77. 77. Promote yourselfwww.melkettle.com.au @melkettleMonday, 11 July 2011
  78. 78. Measure what you do • Quality vs quantity - it’s not all about numbers • How often you engage • Number and nature of comments • Visits from links to your sites • Sales or new opportunities or other business benefits • Increased word of mouthwww.melkettle.com.au @melkettleMonday, 11 July 2011
  79. 79. How to win... • Take it seriously • Choose the right platforms • Do what you are comfy doing • Be interesting • Don’t just talk about YOU • Move quickly • Be interactive • Invest time and money • Integrate social media with all your marketingwww.melkettle.com.au @melkettleMonday, 11 July 2011
  80. 80. 75% of SMEs don’t have a social media policywww.melkettle.com.au @melkettleMonday, 11 July 2011
  81. 81. www.melkettle.com.au @melkettleMonday, 11 July 2011
  82. 82. www.melkettle.com.au @melkettleMonday, 11 July 2011
  83. 83. What’s next???www.melkettle.com.au @melkettleMonday, 11 July 2011
  84. 84. Mobile communicationwww.melkettle.com.au @melkettleMonday, 11 July 2011
  85. 85. Mobile • >250m facebook users access via mobile • Mobile facebook users are twice as active • 15 billion downloads from Apple’s App Store • Geotagging - FourSquare, Facebook Placeswww.melkettle.com.au @melkettleMonday, 11 July 2011
  86. 86. Teenagers prefer texting to talkingwww.melkettle.com.au @melkettleMonday, 11 July 2011
  87. 87. Source: http://blog.lab42.com/www.melkettle.com.au @melkettleMonday, 11 July 2011
  88. 88. www.melkettle.com.au @melkettleMonday, 11 July 2011
  89. 89. Thank you. @melkettle www.melkettle.com.auwww.melkettle.com.au @melkettleMonday, 11 July 2011
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