0
www.melkettle.com.au @melkettle
Twitter	
  for	
  
researchers
www.melkettle.com.au @melke&le	
  	
  
source: themarketingroom.co.uk
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
www.melkettle.com.au @melkettle
Doing what you have always
done will no longer get you
what you have always got
www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle
Social media 

(and twitter) 

is a fundamental shift
in ho...
www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle@melkettlewww.melkettle.com.au @melkettle
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Social !
media
www.melkettle.com.au @melkettle
So, what is !
www.melkettle.com.au @melkettle
Twitter is a free online social networking 

tool that enables users to 

send and read “t...
www.melkettle.com.au @melkettle
Why I love twitter
• fabulous friendships!
• speaking opportunities!
• food blog!
• new cl...
www.melkettle.com.au @melkettle
Quick facts
• 8 years old on 26 March!
• 1 billion registered users - 77% outside USA!
• 2...
www.melkettle.com.au @melkettle
www.melkettle.com.au @melkettle
Realtime
www.melkettle.com.au @melkettle
Global
www.melkettle.com.au @melkettle
www.melkettle.com.au @melkettle
www.melkettle.com.au @melkettle
Public
www.melkettle.com.au @melkettle
Connecting people
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
“Connection promotes, and
twitter provides the model...
www.melkettle.com.au @melkettle
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
twitter
• best channel for direct communication!
• q...
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melkettle
news
community
referrals
feedback
traffic
influence
content
goodwill leads
sharing
relationsh...
www.melkettle.com.au @melke&le	
  	
  
Using twitter for research
• generating ideas!
• finding jobs!
• recruiting particip...
www.melkettle.com.au @melkettle
Using twitter for teaching
• source the most current materials!
• boost engagement in lect...
www.melkettle.com.au @melke&le	
  	
  
Twitter !
dos and don’ts
www.melkettle.com.au @melke&le	
  	
  
DO: Sign up!
!
!
www.twitter.com!






www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
• Others in your field!
• Your students and fellow ac...
www.melkettle.com.au @melkettle
www.melkettle.com.au @melkettle
DO: Follow me
@melkettle
www.melkettle.com.au @melkettle
DO: start tweeting
• 140 characters!
• include links (use a short link tool)!
• add photos...
www.melkettle.com.au @melkettle
www.melkettle.com.au @melke&le	
  	
  
DO: Build relationships
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
• Communication is two way!
• Discuss and explain fe...
www.melkettle.com.au @melke&le	
  	
  
DO: RT,
@, #!
!
(and read before
you RT…)
www.melkettle.com.au @melke&le	
  	
  
DO: use #hashtags
• Following and promoting conferences!
• To make a point #needcof...
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
DO: share your story
• NOT just work!!
• Be authenti...
www.melkettle.com.au @melkettle
DO: Tweet regularly
www.melkettle.com.au @melkettle
DON’T: just sell
www.melkettle.com.au @melkettle
DO: Build
www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle@melkettle
Changing perceptions
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
DO: Listen to people
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
“The biggest advantage to
tweeting for me has been
l...
www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle
DO: Talk to people!
www.melkettle.com.au @melkettle
DO: Be authentic
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
DON’T: be arrogant
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
DO: say hello
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
DO: Share
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
DO: be relevant and interesting!
www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle@melke&le	
  
DO: Ask
questions
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
DO: congratulate people
www.melkettle.com.au @melkettle
DO: Just have a chat!
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
DO: say thank you
• 2. Let others know you are liste...
www.melkettle.com.au @melkettle
DON’T: link to !
Facebook or LinkedIn
www.melkettle.com.au @melke&le	
  	
  
DON’T: complicate things
• use apps - Tweetbot is my fave, syncs on
macbook, iPhone...
www.melkettle.com.au @melke&le	
  	
  
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Key to know
• People will engage on topics THEY want...
www.melkettle.com.au @melkettle
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Security and risk
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
External risk
• Phishing!
• Hackers!
• Spammers!
• O...
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Internal risk
• General carelessness !
• Ego!
• Staf...
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Top security tips
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Use caution when clicking
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Think twice about apps
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Assume everything said
online stays online
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Have a unique password
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Keep your browser up to date
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Privacy tips - general
• Don’t post birthday, addres...
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Privacy tips - twitter
• You can set tweets to priva...
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Privacy - twitter
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
www.melkettle.com.au @melke&le	
  	
  www.melkettle.com.au @melkettle
Finally…
www.melkettle.com.au @melkettle
www.melkettle.com.au @melkettle
www.melkettle.com.au @melkettle
!
@melkettle	
  
www.melkettle.com.au
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Presentation on twitter for academics delivered to CARRS-Q, March 2014

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Transcript of "Presentation on twitter for academics delivered to CARRS-Q, March 2014"

  1. 1. www.melkettle.com.au @melkettle Twitter  for   researchers
  2. 2. www.melkettle.com.au @melke&le     source: themarketingroom.co.uk
  3. 3. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle
  4. 4. www.melkettle.com.au @melkettle Doing what you have always done will no longer get you what you have always got
  5. 5. www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle Social media 
 (and twitter) 
 is a fundamental shift in how we do business
  6. 6. www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle@melkettlewww.melkettle.com.au @melkettle
  7. 7. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle
  8. 8. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Social ! media
  9. 9. www.melkettle.com.au @melkettle So, what is !
  10. 10. www.melkettle.com.au @melkettle Twitter is a free online social networking 
 tool that enables users to 
 send and read “tweets”.! A tweet is a short message with a maximum of 140 characters. ! ! Sign up at www.twitter.com
  11. 11. www.melkettle.com.au @melkettle Why I love twitter • fabulous friendships! • speaking opportunities! • food blog! • new clients! • crowdsourcing info for uni assignments! • great advice and information
  12. 12. www.melkettle.com.au @melkettle Quick facts • 8 years old on 26 March! • 1 billion registered users - 77% outside USA! • 241m monthly active users! • 300b tweets sent / 500m tweets PER DAY! • fave network for 26% teens
  13. 13. www.melkettle.com.au @melkettle
  14. 14. www.melkettle.com.au @melkettle Realtime
  15. 15. www.melkettle.com.au @melkettle Global
  16. 16. www.melkettle.com.au @melkettle
  17. 17. www.melkettle.com.au @melkettle
  18. 18. www.melkettle.com.au @melkettle Public
  19. 19. www.melkettle.com.au @melkettle Connecting people
  20. 20. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle “Connection promotes, and twitter provides the model that simple digital tools can vastly increase connection.” ! Aaron Stupple Resident, Beth Israel Deaconess Medical Centre www.melkettle.com.au @melkettle Source: Mdigital Life
  21. 21. www.melkettle.com.au @melkettle
  22. 22. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle twitter • best channel for direct communication! • quick and simple to use! • cost effective! • has keyword search! • excellent to drive traffic to web! • fastest growing
  23. 23. www.melkettle.com.au @melke&le    
  24. 24. www.melkettle.com.au @melkettle news community referrals feedback traffic influence content goodwill leads sharing relationships branding networking hiring publicity
  25. 25. www.melkettle.com.au @melke&le     Using twitter for research • generating ideas! • finding jobs! • recruiting participants! • collecting data! • identifying funding and grants! • disseminating findings
  26. 26. www.melkettle.com.au @melkettle Using twitter for teaching • source the most current materials! • boost engagement in lectures! • improves writing - brevity!! • students can find and create communities - great if online ! • ask questions of experts and peers
  27. 27. www.melkettle.com.au @melke&le     Twitter ! dos and don’ts
  28. 28. www.melkettle.com.au @melke&le     DO: Sign up! ! ! www.twitter.com! 
 
 

  29. 29. www.melkettle.com.au @melke&le    
  30. 30. www.melkettle.com.au @melke&le    
  31. 31. www.melkettle.com.au @melke&le    
  32. 32. www.melkettle.com.au @melke&le    
  33. 33. www.melkettle.com.au @melke&le    
  34. 34. www.melkettle.com.au @melke&le    
  35. 35. www.melkettle.com.au @melke&le    
  36. 36. www.melkettle.com.au @melke&le    
  37. 37. www.melkettle.com.au @melke&le    
  38. 38. www.melkettle.com.au @melke&le    
  39. 39. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle • Others in your field! • Your students and fellow academics! • Journalists! • Research organisations ! • People you want to know! • People who interest you! Peers, food, wine, sport, business people, celebrities... DO: follow people
  40. 40. www.melkettle.com.au @melkettle
  41. 41. www.melkettle.com.au @melkettle DO: Follow me @melkettle
  42. 42. www.melkettle.com.au @melkettle DO: start tweeting • 140 characters! • include links (use a short link tool)! • add photos/video! • use # @ RT
  43. 43. www.melkettle.com.au @melkettle
  44. 44. www.melkettle.com.au @melke&le     DO: Build relationships
  45. 45. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle • Communication is two way! • Discuss and explain feedback! • Correct facts not opinions! • Provide rich content! • Spark discussion! • Don’t be afraid to be disliked DO: Engage by being engaging
  46. 46. www.melkettle.com.au @melke&le     DO: RT, @, #! ! (and read before you RT…)
  47. 47. www.melkettle.com.au @melke&le     DO: use #hashtags • Following and promoting conferences! • To make a point #needcoffee! • Promote an organisation #CARRSQ! • Get support #PhDchat #ECRchat! • Similar interests #hcsmanz
  48. 48. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle DO: share your story • NOT just work!! • Be authentic! • Build relationships! • Have a voice
  49. 49. www.melkettle.com.au @melkettle DO: Tweet regularly
  50. 50. www.melkettle.com.au @melkettle DON’T: just sell
  51. 51. www.melkettle.com.au @melkettle DO: Build
  52. 52. www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle@melkettle Changing perceptions
  53. 53. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle DO: Listen to people
  54. 54. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle “The biggest advantage to tweeting for me has been learning what people I admire are reading, using, watching, listening to, both within social media and outside it.” ! John LaPuma, Internal Medicine www.melkettle.com.au @melkettle Source: Mdigital Life
  55. 55. www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle DO: Talk to people!
  56. 56. www.melkettle.com.au @melkettle DO: Be authentic
  57. 57. www.melkettle.com.au @melke&le    
  58. 58. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle DON’T: be arrogant
  59. 59. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle DO: say hello
  60. 60. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle DO: Share
  61. 61. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle DO: be relevant and interesting!
  62. 62. www.melkettle.com.au @melkettlewww.melkettle.com.au @melkettle@melke&le   DO: Ask questions
  63. 63. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle DO: congratulate people
  64. 64. www.melkettle.com.au @melkettle DO: Just have a chat!
  65. 65. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle DO: say thank you • 2. Let others know you are listening
  66. 66. www.melkettle.com.au @melkettle DON’T: link to ! Facebook or LinkedIn
  67. 67. www.melkettle.com.au @melke&le     DON’T: complicate things • use apps - Tweetbot is my fave, syncs on macbook, iPhone, iPad ! • links to Facebook! • manage multiple twitter accounts! • creates lists
  68. 68. www.melkettle.com.au @melke&le    
  69. 69. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Key to know • People will engage on topics THEY want to talk about - not just what you want them to! • Make sure you talk about what your audience wants to hear
  70. 70. www.melkettle.com.au @melkettle
  71. 71. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Security and risk
  72. 72. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle External risk • Phishing! • Hackers! • Spammers! • Other idiots who want your info... don’t let them get it!
  73. 73. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Internal risk • General carelessness ! • Ego! • Staff leaks - deliberate and accidental! • Blur between personal and professional! • Increased use of smart phones
  74. 74. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Top security tips
  75. 75. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Use caution when clicking
  76. 76. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle
  77. 77. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Think twice about apps
  78. 78. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Assume everything said online stays online
  79. 79. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Have a unique password
  80. 80. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Keep your browser up to date
  81. 81. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Privacy tips - general • Don’t post birthday, address, phone numbers, credit card info! • Choose a complex password and change it if you get hacked! • Be careful when posting pictures! • Turn off geo-tagging on twitter and instagram! • Always sign out after using a shared computer
  82. 82. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Privacy tips - twitter • You can set tweets to private - meaning you vet everyone who wants to follow! • Don’t auto follow ! • Don’t click on weird looking links! • Tweets can’t be deleted. Ever. Be careful what you tweet
  83. 83. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Privacy - twitter
  84. 84. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle
  85. 85. www.melkettle.com.au @melke&le    www.melkettle.com.au @melkettle Finally…
  86. 86. www.melkettle.com.au @melkettle
  87. 87. www.melkettle.com.au @melkettle
  88. 88. www.melkettle.com.au @melkettle ! @melkettle   www.melkettle.com.au
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