Your SlideShare is downloading. ×
0
Social Mediawww.melkettle.com.au                      @melkettleMonday, 14 November 2011
www.slideshare.net/melkettlewww.melkettle.com.au               @melkettleMonday, 14 November 2011
Today                  • What social media is                  • Getting set up on facebook                  • Getting set...
Doing what you have                     always done will no                   longer get you what you                     ...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
“By 2011 90% of                            your sales will                           come from word                       ...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Socialnomics 2011www.melkettle.com.au                           @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Social media use          In Australia:          • Facebook - 10.6m users          • Blogspot - 5.6m          • Wordpress ...
Mobile communicationwww.melkettle.com.au        @melkettleMonday, 14 November 2011
Mobile phone is the greatest piece of                            persuasive technology of all time.                       ...
By 2012                           As many connected                             mobile phones,                           a...
Mobile                  • >250m facebook users access via mobile                  • Mobile facebook users are twice as    ...
Teenagers prefer texting to talkingwww.melkettle.com.au                                   @melkettleMonday, 14 November 2011
Source: http://blog.lab42.com/www.melkettle.com.au                 @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
In Australia            • Facebook - 19.3% pages viewed in Sept 2010.              Compared to 7.4% Google            • Av...
Not only for kids...www.melkettle.com.au                          @melkettleMonday, 14 November 2011
Brand facts      • Facebook: 40% follow a brand. 51% of these        will purchase brand      • Twitter: 25% follow a bran...
Changing perceptionswww.melkettle.com.au            @melkettleMonday, 14 November 2011
What does this mean                           for you?www.melkettle.com.au                  @melkettleMonday, 14 November ...
Social networks used by Small Business                    Twitter                                             78%         ...
We’re Doing It Wrong!    • 2 of 10 SMEs have a social media presence    • 37% of female business operators have implemente...
From a small business perspective                  • Education                  • Recruitment                  • Industry ...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Facebook facts          • 750m users worldwide (over 500m are active users)          • 50% active users log on every day  ...
In Australia            • Facebook - 19.3% pages viewed in Sept 2010.              Compared to 7.4% Google            • Av...
Business pageswww.melkettle.com.au                        @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Business pages                 •         Less detail than a personal page                 •         GREAT way for business...
Analyticswww.melkettle.com.au                   @melkettleMonday, 14 November 2011
Userswww.melkettle.com.au               @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Twitter facts      • 200 million registered accounts      • 140 million tweets per day      • 460,000 - average no. new ac...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Changing perceptionswww.melkettle.com.au            @melkettleMonday, 14 November 2011
Who do I follow?                  • Others in your industry                  • Your clients                  • Journalists...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
What do           I say?www.melkettle.com.au       @melkettleMonday, 14 November 2011
Listenwww.melkettle.com.au           @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Be relevant      and interestingwww.melkettle.com.au       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Sharewww.melkettle.com.au               @melkettleMonday, 14 November 2011
Congratulate      people                  • 5. Congratulate peoplewww.melkettle.com.au                         @melkettleM...
Ask and     answer     questionswww.melkettle.com.au       @melkettleMonday, 14 November 2011
• 2. Let others know you are listeningwww.melkettle.com.au                                       @melkettleMonday, 14 Nove...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Tools to make it easier               • 3rd party applications - Tweetdeck,                 Hootsuite               • Mobi...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
LinkedIn facts               • A new member joins every second               • Over 100m members               • 56% outsi...
www.LinkedIn.comwww.melkettle.com.au                          @melkettleMonday, 14 November 2011
Benefits                  • A way of connecting with other                    professionals                  • Find, be int...
Me                                 My connections                                     = 692                              2...
Groupswww.melkettle.com.au                @melkettleMonday, 14 November 2011
Recommendationswww.melkettle.com.au                     @melkettleMonday, 14 November 2011
Jobswww.melkettle.com.au              @melkettleMonday, 14 November 2011
Security and riskwww.melkettle.com.au                           @melkettleMonday, 14 November 2011
External risk                  • Phishing                  • Hackers                  • Spammers                  • Other ...
Internal risk                  • General carelessness                  • Ego                  • Staff leaks - deliberate a...
Mitigation...                  • Strong network security including anti-                    virus, anti-spyware, anti-spam...
More mitigation...               • Have a clear social media policy in place               • Confidentiality agreements    ...
Social media policy           • Link to Code of conduct, IT, business policies           • Provides structure           • ...
Consider...                  • Boundaries                  • Transparency                  • Confidentiality               ...
A few tips            • Have a social media policy            • Think before you post            • Don’t click on short li...
Privacy - facebookwww.melkettle.com.au                        @melkettleMonday, 14 November 2011
Privacy - LinkedInwww.melkettle.com.au                        @melkettleMonday, 14 November 2011
Privacy - twitterwww.melkettle.com.au                           @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Risk of            NOT           using           social           mediawww.melkettle.com.au       @melkettleMonday, 14 Nov...
You can buy attention (advertising).                            You can beg for attention from the media (PR).            ...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Social media is a                      fundamental shift in                      how we do businesswww.melkettle.com.au   ...
Old communication was one-waywww.melkettle.com.au                                   @melkettleMonday, 14 November 2011
Now communication is two-way                           And conversations are with manywww.melkettle.com.au                ...
Business is no longer B2B.                              It’s no longer B2C.                                 It’s now P2P. ...
Social media is:                  • Instant                  • Interactive                  • Accessible                  ...
4 P’s of Marketingwww.melkettle.com.au                        @melkettleMonday, 14 November 2011
4 P’s of Marketingwww.melkettle.com.au                        @melkettleMonday, 14 November 2011
4 C’s of marketing                             and social media...               1. Customers               2. Content    ...
Customers                  • Customer is #1                  • Know who they are!                  • Go where they go     ...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Content                  • Content is king - words, video, photos                  • Provide information that is valuable ...
Channel                  • Which social media channel is right for you?                  • Go where your customers go - kn...
Community                  • Engage with customers                  • Encourage and provide tools for them                ...
Case Study: Michelle Bridgeswww.melkettle.com.au                   @melkettleMonday, 14 November 2011
• Australian personal trainer               • Trainer on tv show The Biggest Loser               • Online training program...
Facebookwww.melkettle.com.au                  @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Twitterwww.melkettle.com.au                 @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Forumswww.melkettle.com.au                @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Personal planwww.melkettle.com.au                       @melkettleMonday, 14 November 2011
Videowww.melkettle.com.au               @melkettleMonday, 14 November 2011
YouTubewww.melkettle.com.au                 @melkettleMonday, 14 November 2011
Bloggingwww.melkettle.com.au                  @melkettleMonday, 14 November 2011
Monitoring                           http://www.google.com/alertswww.melkettle.com.au                                     ...
http://search.twitter.com/www.melkettle.com.au                                    @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
http://technorati.com/www.melkettle.com.au                                @melkettleMonday, 14 November 2011
http://www.socialmention.com/www.melkettle.com.au                                       @melkettleMonday, 14 November 2011
www.melkettle.com.au       @melkettleMonday, 14 November 2011
•     Engage and connect with your customers          •     Get a greater online presence          •     Gain greater bran...
How do I create a                             social media                              strategy ?www.melkettle.com.au    ...
Social media does not                     stand alonewww.melkettle.com.au              @melkettleMonday, 14 November 2011
Integrate it into ALL                      your marketingwww.melkettle.com.au                  @melkettleMonday, 14 Novemb...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Promote yourselfwww.melkettle.com.au                          @melkettleMonday, 14 November 2011
Measure what you do                  • Quality vs quantity                  • ROI vs ROE                  • Number and nat...
75% of SMEs                           don’t have a                       social media policywww.melkettle.com.au          ...
Monday, 14 November 2011
Monday, 14 November 2011
What’s next???www.melkettle.com.au                        @melkettleMonday, 14 November 2011
•     Engage and connect with your customers          •     Get a greater online presence          •     Gain greater bran...
How to win...                  • Take it seriously                  • Choose the right platforms                  • Do wha...
Thank you.                           @melkettle            www.melkettle.com.auwww.melkettle.com.au                    @me...
www.melkettle.com.au       @melkettleMonday, 14 November 2011
Upcoming SlideShare
Loading in...5
×

1111 toowoomba

2,050

Published on

Presentation on social media given to a group of small businesses in Toowoomba.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,050
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "1111 toowoomba"

  1. 1. Social Mediawww.melkettle.com.au @melkettleMonday, 14 November 2011
  2. 2. www.slideshare.net/melkettlewww.melkettle.com.au @melkettleMonday, 14 November 2011
  3. 3. Today • What social media is • Getting set up on facebook • Getting set up on twitter • How to limit risk • How to incorporate social media into your marketingwww.melkettle.com.au @melkettleMonday, 14 November 2011
  4. 4. Doing what you have always done will no longer get you what you have always gotwww.melkettle.com.au @melkettleMonday, 14 November 2011
  5. 5. www.melkettle.com.au @melkettleMonday, 14 November 2011
  6. 6. www.melkettle.com.au @melkettleMonday, 14 November 2011
  7. 7. “By 2011 90% of your sales will come from word of mouth or digital promotion” Seth Godin, 2009www.melkettle.com.au @melkettleMonday, 14 November 2011
  8. 8. www.melkettle.com.au @melkettleMonday, 14 November 2011
  9. 9. Socialnomics 2011www.melkettle.com.au @melkettleMonday, 14 November 2011
  10. 10. www.melkettle.com.au @melkettleMonday, 14 November 2011
  11. 11. Social media use In Australia: • Facebook - 10.6m users • Blogspot - 5.6m • Wordpress - 2.3m • LinkedIn - 2m • Twitter - 1.9m • FourSquare - 63,000 June 2011, UAV, www.socialmedianews.com.auwww.melkettle.com.au @melkettleMonday, 14 November 2011
  12. 12. Mobile communicationwww.melkettle.com.au @melkettleMonday, 14 November 2011
  13. 13. Mobile phone is the greatest piece of persuasive technology of all time. Location-specific Contextual Timely Immediate www.melkettle.com.au @melkettleMonday, 14 November 2011
  14. 14. By 2012 As many connected mobile phones, as there are people. (PhoneCount)www.melkettle.com.au @melkettleMonday, 14 November 2011
  15. 15. Mobile • >250m facebook users access via mobile • Mobile facebook users are twice as active • 15 billion downloads from Apple’s App Store • Geotagging - FourSquare, Facebook Placeswww.melkettle.com.au @melkettleMonday, 14 November 2011
  16. 16. Teenagers prefer texting to talkingwww.melkettle.com.au @melkettleMonday, 14 November 2011
  17. 17. Source: http://blog.lab42.com/www.melkettle.com.au @melkettleMonday, 14 November 2011
  18. 18. www.melkettle.com.au @melkettleMonday, 14 November 2011
  19. 19. In Australia • Facebook - 19.3% pages viewed in Sept 2010. Compared to 7.4% Google • Average user spent 28 minutes and 58 seconds on facebook • 77% watched video content in Oct 2010 - 26% on mobile • 36% access internet via mobile phone in 2010 • 9% use their mobile phone to purchase • 5% total retail sales online in 2010, increasing by 12% on 2009 http://digitalmarketinglab.com.auwww.melkettle.com.au @melkettleMonday, 14 November 2011
  20. 20. Not only for kids...www.melkettle.com.au @melkettleMonday, 14 November 2011
  21. 21. Brand facts • Facebook: 40% follow a brand. 51% of these will purchase brand • Twitter: 25% follow a brand, 67% will purchasewww.melkettle.com.au @melkettleMonday, 14 November 2011
  22. 22. Changing perceptionswww.melkettle.com.au @melkettleMonday, 14 November 2011
  23. 23. What does this mean for you?www.melkettle.com.au @melkettleMonday, 14 November 2011
  24. 24. Social networks used by Small Business Twitter 78% Facebook 75% LinkedIn 30% Tumblr 11% Flickr 13% Wordpress 22% Blogger 10% 0% 20% 40% 60% 80% Source: www.prdaily.comwww.melkettle.com.au @melkettleMonday, 14 November 2011
  25. 25. We’re Doing It Wrong! • 2 of 10 SMEs have a social media presence • 37% of female business operators have implemented social media activities v 16% of males • Those with a social media presence, only 1 in 4 monitors it every day, 1 in 4 just once a week. • 5% say they never provide updates, and 48% believe social media has had no impact on their business. • 5% SMEs developed a mobile-specific site BUT • 82% of 30- to 39-year-olds use social media, 47% of 40- to 49-year-olds and 45% of 50- to 64-year-olds • 50% of Australians in 40s connect via mobile and a 33% of those in their 50s • 12% of consumers purchasing online have made purchases using a mobile. Source: Simon Dellwww.melkettle.com.au @melkettleMonday, 14 November 2011
  26. 26. From a small business perspective • Education • Recruitment • Industry trends and legislation • Branding • Community • Networking • BE AWARE OF CONFIDENTIALITYwww.melkettle.com.au @melkettleMonday, 14 November 2011
  27. 27. www.melkettle.com.au @melkettleMonday, 14 November 2011
  28. 28. Facebook facts • 750m users worldwide (over 500m are active users) • 50% active users log on every day • Average user • 130 friends • Connected to 80 community pages, groups, events • Creates 90 pieces of content every month • 40% users aged 25 or under, 37% aged 35 or over • Fastest growing category, women aged 55-65 • 40% follow a brand. 51% of these will purchase brandwww.melkettle.com.au @melkettleMonday, 14 November 2011
  29. 29. In Australia • Facebook - 19.3% pages viewed in Sept 2010. Compared to 7.4% Google • Average user spent 28 minutes and 58 seconds on facebook • 77% watched video content in Oct 2010 - 26% on mobile • 36% access internet via mobile phone in 2010 • 9% use their mobile phone to purchase • 5% total retail sales online in 2010, increasing by 12% on 2009 http://digitalmarketinglab.com.auwww.melkettle.com.au @melkettleMonday, 14 November 2011
  30. 30. Business pageswww.melkettle.com.au @melkettleMonday, 14 November 2011
  31. 31. www.melkettle.com.au @melkettleMonday, 14 November 2011
  32. 32. Business pages • Less detail than a personal page • GREAT way for business to reach consumers • Can advertise • Can customise • Make it interesting • Add links • Engage and listen to customers • Monitor your page for spam • Don’t use a personal page for business!www.melkettle.com.au @melkettleMonday, 14 November 2011
  33. 33. Analyticswww.melkettle.com.au @melkettleMonday, 14 November 2011
  34. 34. Userswww.melkettle.com.au @melkettleMonday, 14 November 2011
  35. 35. www.melkettle.com.au @melkettleMonday, 14 November 2011
  36. 36. www.melkettle.com.au @melkettleMonday, 14 November 2011
  37. 37. www.melkettle.com.au @melkettleMonday, 14 November 2011
  38. 38. Twitter facts • 200 million registered accounts • 140 million tweets per day • 460,000 - average no. new accounts PER DAY • 27% log in every day and 37% log in via a mobile device • 52% update their status every day • 52% women • 25% follow a brand, 67% will purchasewww.melkettle.com.au @melkettleMonday, 14 November 2011
  39. 39. www.melkettle.com.au @melkettleMonday, 14 November 2011
  40. 40. Changing perceptionswww.melkettle.com.au @melkettleMonday, 14 November 2011
  41. 41. Who do I follow? • Others in your industry • Your clients • Journalists • People who might refer clients to you • People who interest you! Food, wine, sport, business people, celebrities...www.melkettle.com.au @melkettleMonday, 14 November 2011
  42. 42. www.melkettle.com.au @melkettleMonday, 14 November 2011
  43. 43. What do I say?www.melkettle.com.au @melkettleMonday, 14 November 2011
  44. 44. Listenwww.melkettle.com.au @melkettleMonday, 14 November 2011
  45. 45. www.melkettle.com.au @melkettleMonday, 14 November 2011
  46. 46. www.melkettle.com.au @melkettleMonday, 14 November 2011
  47. 47. Be relevant and interestingwww.melkettle.com.au @melkettleMonday, 14 November 2011
  48. 48. www.melkettle.com.au @melkettleMonday, 14 November 2011
  49. 49. Sharewww.melkettle.com.au @melkettleMonday, 14 November 2011
  50. 50. Congratulate people • 5. Congratulate peoplewww.melkettle.com.au @melkettleMonday, 14 November 2011
  51. 51. Ask and answer questionswww.melkettle.com.au @melkettleMonday, 14 November 2011
  52. 52. • 2. Let others know you are listeningwww.melkettle.com.au @melkettleMonday, 14 November 2011
  53. 53. www.melkettle.com.au @melkettleMonday, 14 November 2011
  54. 54. Tools to make it easier • 3rd party applications - Tweetdeck, Hootsuite • Mobile apps - Twitter, facebook • Co-tweet • Shorten links - bit.ly, tiny.url • Add photos - twitpic, plixi.com • Listswww.melkettle.com.au @melkettleMonday, 14 November 2011
  55. 55. www.melkettle.com.au @melkettleMonday, 14 November 2011
  56. 56. www.melkettle.com.au @melkettleMonday, 14 November 2011
  57. 57. LinkedIn facts • A new member joins every second • Over 100m members • 56% outside of USA • Nearly 2 billion people searches in 2010 • 80% of companies using LinkedIn as a primary tool to find employees • 69 of the Fortune 100 companies use LinkedIn as a hiring tool • More than 1 million Company Pageswww.melkettle.com.au @melkettleMonday, 14 November 2011
  58. 58. www.LinkedIn.comwww.melkettle.com.au @melkettleMonday, 14 November 2011
  59. 59. Benefits • A way of connecting with other professionals • Find, be introduced to and collaborate • Join groups • Be found for opportunities • Recruitment - find a job, find employees • Discover connections • Give and receive recommendationswww.melkettle.com.au @melkettleMonday, 14 November 2011
  60. 60. Me My connections = 692 2 degrees = 100,300+ 3 degrees away = 4,175,000+www.melkettle.com.au @melkettleMonday, 14 November 2011
  61. 61. Groupswww.melkettle.com.au @melkettleMonday, 14 November 2011
  62. 62. Recommendationswww.melkettle.com.au @melkettleMonday, 14 November 2011
  63. 63. Jobswww.melkettle.com.au @melkettleMonday, 14 November 2011
  64. 64. Security and riskwww.melkettle.com.au @melkettleMonday, 14 November 2011
  65. 65. External risk • Phishing • Hackers • Spammers • Other idiots who want your info... don’t let them get it!www.melkettle.com.au @melkettleMonday, 14 November 2011
  66. 66. Internal risk • General carelessness • Ego • Staff leaks - deliberate and accidental • Blur between personal and professional • Increased use of smart phoneswww.melkettle.com.au @melkettleMonday, 14 November 2011
  67. 67. Mitigation... • Strong network security including anti- virus, anti-spyware, anti-spam, firewall, • Choose unique logins and passwords • Keep your browser up to date • Dodgy sounding emailswww.melkettle.com.au @melkettleMonday, 14 November 2011
  68. 68. More mitigation... • Have a clear social media policy in place • Confidentiality agreements • Training and education • Acceptable and proper behaviour • Make sure ALL staff know • Monitor staff use of social mediawww.melkettle.com.au @melkettleMonday, 14 November 2011
  69. 69. Social media policy • Link to Code of conduct, IT, business policies • Provides structure • Outlines what can and can’t be done online • Who represents your company? • Empowers employees but sets limits • Crisis managementwww.melkettle.com.au @melkettleMonday, 14 November 2011
  70. 70. Consider... • Boundaries • Transparency • Confidentiality • Financials • Consequences • Work usewww.melkettle.com.au @melkettleMonday, 14 November 2011
  71. 71. A few tips • Have a social media policy • Think before you post • Don’t click on short links eg ow.ly/i/jUvU • Beware of messages from people you don’t know - especially DM with twitter • Be careful of geolocation apps such as Foursquarewww.melkettle.com.au @melkettleMonday, 14 November 2011
  72. 72. Privacy - facebookwww.melkettle.com.au @melkettleMonday, 14 November 2011
  73. 73. Privacy - LinkedInwww.melkettle.com.au @melkettleMonday, 14 November 2011
  74. 74. Privacy - twitterwww.melkettle.com.au @melkettleMonday, 14 November 2011
  75. 75. www.melkettle.com.au @melkettleMonday, 14 November 2011
  76. 76. Risk of NOT using social mediawww.melkettle.com.au @melkettleMonday, 14 November 2011
  77. 77. You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. David Meerman Scott Marketing legendwww.melkettle.com.au @melkettleMonday, 14 November 2011
  78. 78. www.melkettle.com.au @melkettleMonday, 14 November 2011
  79. 79. Social media is a fundamental shift in how we do businesswww.melkettle.com.au @melkettleMonday, 14 November 2011
  80. 80. Old communication was one-waywww.melkettle.com.au @melkettleMonday, 14 November 2011
  81. 81. Now communication is two-way And conversations are with manywww.melkettle.com.au @melkettleMonday, 14 November 2011
  82. 82. Business is no longer B2B. It’s no longer B2C. It’s now P2P. Person 2 Person.www.melkettle.com.au @melkettleMonday, 14 November 2011
  83. 83. Social media is: • Instant • Interactive • Accessible • Measurable • User generated contentwww.melkettle.com.au @melkettleMonday, 14 November 2011
  84. 84. 4 P’s of Marketingwww.melkettle.com.au @melkettleMonday, 14 November 2011
  85. 85. 4 P’s of Marketingwww.melkettle.com.au @melkettleMonday, 14 November 2011
  86. 86. 4 C’s of marketing and social media... 1. Customers 2. Content 3. Channel 4. Communitywww.melkettle.com.au @melkettleMonday, 14 November 2011
  87. 87. Customers • Customer is #1 • Know who they are! • Go where they go • Engage and converse with themwww.melkettle.com.au @melkettleMonday, 14 November 2011
  88. 88. www.melkettle.com.au @melkettleMonday, 14 November 2011
  89. 89. Content • Content is king - words, video, photos • Provide information that is valuable to your customers • Be consistent with content • It’s not all white papers...www.melkettle.com.au @melkettleMonday, 14 November 2011
  90. 90. Channel • Which social media channel is right for you? • Go where your customers go - know your target market • Facebook is not for everyone • What suits your personality? • Time and money considerationswww.melkettle.com.au @melkettleMonday, 14 November 2011
  91. 91. Community • Engage with customers • Encourage and provide tools for them to engage with each other • People WANT to interact • Customer generated content - for customers by customers in the way customers want to receive informationwww.melkettle.com.au @melkettleMonday, 14 November 2011
  92. 92. Case Study: Michelle Bridgeswww.melkettle.com.au @melkettleMonday, 14 November 2011
  93. 93. • Australian personal trainer • Trainer on tv show The Biggest Loser • Online training program - 12 Week Body Transformation • Author of 3 best selling bookswww.melkettle.com.au @melkettleMonday, 14 November 2011
  94. 94. Facebookwww.melkettle.com.au @melkettleMonday, 14 November 2011
  95. 95. www.melkettle.com.au @melkettleMonday, 14 November 2011
  96. 96. www.melkettle.com.au @melkettleMonday, 14 November 2011
  97. 97. www.melkettle.com.au @melkettleMonday, 14 November 2011
  98. 98. Twitterwww.melkettle.com.au @melkettleMonday, 14 November 2011
  99. 99. www.melkettle.com.au @melkettleMonday, 14 November 2011
  100. 100. www.melkettle.com.au @melkettleMonday, 14 November 2011
  101. 101. www.melkettle.com.au @melkettleMonday, 14 November 2011
  102. 102. Forumswww.melkettle.com.au @melkettleMonday, 14 November 2011
  103. 103. www.melkettle.com.au @melkettleMonday, 14 November 2011
  104. 104. Personal planwww.melkettle.com.au @melkettleMonday, 14 November 2011
  105. 105. Videowww.melkettle.com.au @melkettleMonday, 14 November 2011
  106. 106. YouTubewww.melkettle.com.au @melkettleMonday, 14 November 2011
  107. 107. Bloggingwww.melkettle.com.au @melkettleMonday, 14 November 2011
  108. 108. Monitoring http://www.google.com/alertswww.melkettle.com.au @melkettleMonday, 14 November 2011
  109. 109. http://search.twitter.com/www.melkettle.com.au @melkettleMonday, 14 November 2011
  110. 110. www.melkettle.com.au @melkettleMonday, 14 November 2011
  111. 111. http://technorati.com/www.melkettle.com.au @melkettleMonday, 14 November 2011
  112. 112. http://www.socialmention.com/www.melkettle.com.au @melkettleMonday, 14 November 2011
  113. 113. www.melkettle.com.au @melkettleMonday, 14 November 2011
  114. 114. • Engage and connect with your customers • Get a greater online presence • Gain greater brand credibility • Be ahead of your competitors • Be a part of the conversation - they are happening about your business and your industry whether you are there or notwww.melkettle.com.au @melkettleMonday, 14 November 2011
  115. 115. How do I create a social media strategy ?www.melkettle.com.au @melkettleMonday, 14 November 2011
  116. 116. Social media does not stand alonewww.melkettle.com.au @melkettleMonday, 14 November 2011
  117. 117. Integrate it into ALL your marketingwww.melkettle.com.au @melkettleMonday, 14 November 2011
  118. 118. www.melkettle.com.au @melkettleMonday, 14 November 2011
  119. 119. Promote yourselfwww.melkettle.com.au @melkettleMonday, 14 November 2011
  120. 120. Measure what you do • Quality vs quantity • ROI vs ROE • Number and nature of comments • Visits from links to your sites • Sales or new opportunities or other business benefits • Increased word of mouthwww.melkettle.com.au @melkettleMonday, 14 November 2011
  121. 121. 75% of SMEs don’t have a social media policywww.melkettle.com.au @melkettleMonday, 14 November 2011
  122. 122. Monday, 14 November 2011
  123. 123. Monday, 14 November 2011
  124. 124. What’s next???www.melkettle.com.au @melkettleMonday, 14 November 2011
  125. 125. • Engage and connect with your customers • Get a greater online presence • Gain greater brand credibility • Be ahead of your competitors • Be a part of the conversation - they are happening about your business and your industry whether you are there or notwww.melkettle.com.au @melkettleMonday, 14 November 2011
  126. 126. How to win... • Take it seriously • Choose the right platforms • Do what you are comfy doing • Be interesting • Don’t just talk about YOU • Move quickly • Be interactive • Invest time and money • Integrate social media with all your marketingwww.melkettle.com.au @melkettleMonday, 14 November 2011
  127. 127. Thank you. @melkettle www.melkettle.com.auwww.melkettle.com.au @melkettleMonday, 14 November 2011
  128. 128. www.melkettle.com.au @melkettleMonday, 14 November 2011
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×