Sweden ’s famous for  Let’s see what some of them are up to on & of course more… (The blond and blue, meatballs, ABBA, cle...
Not just promoting products  but  providing  INTERESTING  info on  HOW  the products will  BENEFIT   customers SPARKING IN...
Fans get to  PARTICIPATE <ul><li>&  IKEA  joins in the  CONVERSATIONS </li></ul>
<ul><li>When  FANS  like  YOU   </li></ul><ul><li>and/or your  </li></ul><ul><li>PRODUCTS ,  </li></ul><ul><li>it gets  </...
The IKEA craze extends to their famous    Swedish meatballs IKEA’s meatballs fanpage  (started by avid meatball fans)  has...
What does  H&M   do right?  (besides selling chic clothing & accessories at affordable prices)
H&M  wants to  INTERACT   & makes it  EASY  to do so.
H&M  believes in giving & taking ...gives fans  IDEAS  then asks them for  IDEAS !
Fans tell  H&M   what they want H&M   listens & responds
But what has   H&M  missed out ? Hint: Limited online shopping presence...
Time for  H&M   to  REACT ? (Customers are telling you what they want)
Attractive   landing pages spark  INTEREST ABSOLUT  got it absolutely right
<ul><li>ABSOLUT   shows you </li></ul><ul><li>how to get   1000s of LIKES   &   100s of COMMENTS  per post. </li></ul><ul>...
Cont. of landing pages.. <ul><li>CALL TO ACTION </li></ul>Make an   IMPRESSION Purchase <ul><ul><li>Visit our online store...
Let’s talk about <ul><li>When a purchase is that hefty,  </li></ul><ul><li>people  DISCUSS ...  </li></ul>Facebook   becom...
<ul><li>But be mindful of the  CATCH </li></ul>Contests   have become increasingly popular on Facebook .. Increase partici...
<ul><li>Show sincerity & how much  </li></ul><ul><li>you value   feedback </li></ul>Suggest   recipes,   ask   questions  ...
<ul><li>What’s next?  </li></ul>
Estrella  has jumped aboard!  In traditional Swedish fashion, we say..  Välkommen Estrella!  Now it’s time to get the  INT...
Thanks!  <ul><li>Leave a comment or get in touch to discuss!  </li></ul>a  Melissa J Choo  presentation
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Swedish companies on Facebook

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An insight as to how (these featured) Swedish companies are using Facebook to engage & communicate with its fans.

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Swedish companies on Facebook

  1. 1. Sweden ’s famous for Let’s see what some of them are up to on & of course more… (The blond and blue, meatballs, ABBA, clean Scandinavian design, heavy candy consumption..) a Melissa J Choo presentation
  2. 2. Not just promoting products but providing INTERESTING info on HOW the products will BENEFIT customers SPARKING INTEREST JOB SEEKERS Is IKEA the right organisation for you? THE official IKEA Swedish fanpage
  3. 3. Fans get to PARTICIPATE <ul><li>& IKEA joins in the CONVERSATIONS </li></ul>
  4. 4. <ul><li>When FANS like YOU </li></ul><ul><li>and/or your </li></ul><ul><li>PRODUCTS , </li></ul><ul><li>it gets </li></ul><ul><li>VIRAL .. </li></ul>
  5. 5. The IKEA craze extends to their famous Swedish meatballs IKEA’s meatballs fanpage (started by avid meatball fans) has over 23,000 fans!
  6. 6. What does H&M do right? (besides selling chic clothing & accessories at affordable prices)
  7. 7. H&M wants to INTERACT & makes it EASY to do so.
  8. 8. H&M believes in giving & taking ...gives fans IDEAS then asks them for IDEAS !
  9. 9. Fans tell H&M what they want H&M listens & responds
  10. 10. But what has H&M missed out ? Hint: Limited online shopping presence...
  11. 11. Time for H&M to REACT ? (Customers are telling you what they want)
  12. 12. Attractive landing pages spark INTEREST ABSOLUT got it absolutely right
  13. 13. <ul><li>ABSOLUT shows you </li></ul><ul><li>how to get 1000s of LIKES & 100s of COMMENTS per post. </li></ul><ul><li>When a certain post gets particularly popular... </li></ul>Expand it!
  14. 14. Cont. of landing pages.. <ul><li>CALL TO ACTION </li></ul>Make an IMPRESSION Purchase <ul><ul><li>Visit our online stores </li></ul></ul>Sh.. cheap & proud of it! Many know that we are cheap
  15. 15. Let’s talk about <ul><li>When a purchase is that hefty, </li></ul><ul><li>people DISCUSS ... </li></ul>Facebook becomes the NEW focus group discussion..
  16. 16. <ul><li>But be mindful of the CATCH </li></ul>Contests have become increasingly popular on Facebook .. Increase participation by having a clear message & exciting copy with an explicit benefit And?
  17. 17. <ul><li>Show sincerity & how much </li></ul><ul><li>you value feedback </li></ul>Suggest recipes, ask questions & get fans excited And what about Marabou (For the Swede Tooth)
  18. 18. <ul><li>What’s next? </li></ul>
  19. 19. Estrella has jumped aboard! In traditional Swedish fashion, we say.. Välkommen Estrella! Now it’s time to get the INTERACTION going
  20. 20. Thanks! <ul><li>Leave a comment or get in touch to discuss! </li></ul>a Melissa J Choo presentation

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