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Woman Founds Activewear Brand for Real Women After Frustrating Shopping Experience
- 1. In 2007 Melanie Becker was in the best physical state of her life. An office neck injury, 12 months and several kilos later she found herself needing to buy exercise gear to support a curvier frame. “I was the typical modern women, juggling work, family and friends and struggling to make time for myself. But when I did manage to do some exercise I wanted to look and feel sexy.” Melanie Becker After weeks of frustrating and unsuccessful shopping she was amazed to find that not only was it impossible to find comfortable and flattering gear above a size 14, but how ironic that brands that claimed to sell health products used models who did not represent healthy body weight. So Melanie decided to do something about it. She left her desk job and founded Female For Life – an active wear brand for REAL women, with REAL curves. “We deserve to feel beautiful, especially when we exercise”, says Melanie, “That’s why I founded Female For Life, to make women both look and feel beautiful when exercising” Why we do it... "This stuff is “LOVE, LOVE, LOVE my new 3/4 pants... Thank you!! Thank you!!” ~Donna "This stuff is magic! I have never worn fitted exercise pants that actually reduce muffin- top!! I've never actually felt attractive during a workout before!!“ ~ Lauren “So let me just say, they are the most comfortable, flattering tights I have ever worn. They seem to fit like a glove and flatter all the bits that normally show in tights” ~ Lee
- 2. Georgie: size Petite (6-8) Kathy: size Sexy (10-12) Female For Life believes that comfortable and flattering gear should be available to women across Australia, regardless of their shape and size. Catering for sizes 6 to 20 and with plans to extend to a size 24 in early 2011, Female For Life is about being positive and confident about your body. Customers can browse our gorgeous styles by size, colour and body shape. Our online environment is friendly, supportive, easy to use, and provides shoppers with exercise tips. So if you are a women who loves her body (curves and all) ,get active, get online and visit... Why we love it... www.femaleforlife.com.au Fiona: size Curvy (14-16) +61 (02) 9337 4954 Female For Life info@femaleforlife.com.au