Segmented Email Campaign Analysis

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Segmented Email Campaign Analysis

  1. 1. Emails Sent and Delivered by Segment Segment 4 15,662 Segment 4 15,388 Bounce Rate 918,784 901,636100% 1.75% Segment 3 66,898 Segment 3 65,898 1.49% 80 Segment 2 207,567 Segment 2 202,995 2.20% 60 40 Segment 1 628,657 Segment 1 617,355 1.80% 20 0 Total Sent Total Delivered Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved .
  2. 2. Bounce Rate by Segment2.5% 2.20% 2.0 1.80% 1.75% 1.49% 1.5 1.0 0.5 0.0 Segment 2 Segment 1 Segment 4 Segment 3 Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved .
  3. 3. Notes• The first chart provides a summary of a segmented email campaign. It presents the relative size of each segment and its corresponding bounce rate.• The second chart is a simpler way of displaying bounce rate, but does not capture segment size information.• For more details see my blog post: http://www.mekkographics.com/measuring-the-…email-campaign/ Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved .

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