Mekko graphics sample charts
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These charts illustrate how the Mekko Graphics software can be used with Microsoft PowerPoint to produce strategic charts ...

These charts illustrate how the Mekko Graphics software can be used with Microsoft PowerPoint to produce strategic charts
One or more charts are included for each chart type
in the Notes section, there is a description of each chart
the charts can be copied and pasted into your own presentation
they can then be modified to replace our data with your own data
Our example: a strategic market analysis of the athletic footwear market
Each slide has a message (a tag line) that highlights the key message of the slide
The data has been adapted from three sources:
Sporting Goods Intelligence (www.sginews.com)
Sporting Goods Manufacturing Association (www.sgma.com)
Nike (www.nikebiz.com)

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Mekko graphics sample charts Mekko graphics sample charts Presentation Transcript

  • 1 Mekko Graphics Sample Charts Market Analysis of the Athletic Footwear Market
  • 2 Introduction 6.7 • These charts illustrate how the Mekko Graphics software can be used with Microsoft PowerPoint to produce strategic charts • One or more charts are included for each chart type – in the Notes section, there is a description of each chart – the charts can be copied and pasted into your own presentation – they can then be modified to replace our data with your own data • Our example: a strategic market analysis of the athletic footwear market • Each slide has a message (a tag line) that highlights the key message of the slide • The data has been adapted from three sources: – Sporting Goods Intelligence (www.sginews.com) – Sporting Goods Manufacturing Association (www.sgma.com) – Nike (www.nikebiz.com)
  • 3 Marimekko Chart (1 of 3) Source: Sporting Good Intelligence (www.sginews.com) Nike dominates its top four competitors with a mix of U.S. and international sales.
  • 4 Marimekko Chart (2 of 3) Nike dominates its other competitors with a mix of U.S. and international sales. Some smaller competitors are focused on the U.S. and others have an international focus. Source: Sporting Good Intelligence (www.sginews.com)
  • 5 Marimekko Chart (3 of 3) Top five competitors by market. The U.S. market is more consolidated than the international and licensed markets. Source: Sporting Good Intelligence (www.sginews.com)
  • 6 Bar-Mekko Chart While more women’s footwear is sold, the average sales price is higher for men’s footwear. Source: Sporting Good Intelligence (www.sginews.com)
  • 7 Cascade (or Waterfall) Chart (1 of 3) Basketball, cross-training and running are the three largest categories of athletic footwear. Source: Sporting Good Intelligence (www.sginews.com)
  • 8 Horizontal Cascade Chart (2 of 3) Basketball, cross-training and running are the three largest categories of athletic footwear. Source: Sporting Good Intelligence (www.sginews.com)
  • 9 Cascade (or Waterfall) Chart (3 of 3) Source: Nike annual report (www.nikebiz.com) Nike’s net income grew through revenue increase and cost of sales savings, tempered by an increase in selling and admin expenses.
  • 10 Cluster Bar Chart Nike sales were predominately from the U.S., while Adidas sales were predominately international. Source: Sporting Good Intelligence (www.sginews.com)
  • 11 Stacked Bar Chart (1 of 3) Fila sales decreased significantly, while Converse sales increased by almost 50%. Source: Sporting Good Intelligence (www.sginews.com)
  • 12 Stacked Bar Chart (2 of 3) Source: Sporting Goods Manufacturers Association (www.sgma.com) Basketball, cross-training and running are the three largest categories of athletic footwear.
  • 13 Stacked Bar Chart (3 of 3) While more women’s footwear is sold, the average sales price is higher for men’s footwear. Source: Sporting Goods Manufacturers Association (www.sgma.com)
  • 14 Horizontal Cluster Bar Chart Nike sales were predominately from the U.S., while Adidas sales were predominately international. Source: Sporting Good Intelligence (www.sginews.com)
  • 15 100% Stacked Bar Chart (1 of 5) Nike dominates U.S. branded athletic footwear market Source: Sporting Good Intelligence (www.sginews.com)
  • 16 100% Stacked Bar Chart (2 of 5) Nike market share grew significantly, while Reebok and Fila shrunk Source: Sporting Good Intelligence (www.sginews.com)
  • 17 100% Stacked Bar Chart (3 of 5) Nike, Adidas and Fila share grew over the past 5 years, while Reebok, Converse and smaller competitors fell behind. Source: Sporting Good Intelligence (www.sginews.com)
  • 18 100% Stacked Bar Chart (4 of 5) Licensing is a small, but significant, revenue source for all companies, except Nike. Source: Sporting Good Intelligence (www.sginews.com)
  • 19 100% Stacked Bar Chart (5 of 5) While Nike and Reebok have a mix of U.S. and international sales, most other competitors focus either on the U.S. or international markets solely. Source: Sporting Good Intelligence (www.sginews.com)
  • 20 Area Chart Nike, Adidas and Fila sales grew faster than the industry average over the past 5 years, while Reebok, Converse and smaller competitors fell behind. Source: Sporting Good Intelligence (www.sginews.com)
  • 21 100% Area Chart Nike, Adidas and Fila share grew over the past 5 years, while Reebok, Converse and smaller competitors fell behind. Source: Sporting Good Intelligence (www.sginews.com)
  • 22 Stacked Bar Line Chart Source: Nike (www.nikebiz.com) Nike’s sales have increased significantly with a greater reliance on non-U.S. markets. Net income growth has not kept pace with sales growth.
  • 23 Cluster Bar Line Chart Price per pair has increased across all four market segments from 2008 - 2012. Source: Sporting Goods Manufacturers Association (www.sgma.com)
  • 24 Horizontal Stacked Bar Chart Nike sales were predominately from the U.S., while Adidas sales were predominately international. Licensing is a small, but significant, revenue source for all companies, except Nike. Source: Sporting Good Intelligence (www.sginews.com)
  • 25 Line Chart Nike overtook Reebok in sales in 2004 and has grown rapidly. Source: Sporting Good Intelligence (www.sginews.com)
  • 26 2Y Line Chart Retail sales dipped between 2005 – 2012 as price per pair increased. Source: Sporting Goods Manufacturers Association (www.sgma.com)
  • 27 2Y Cluster Bar Chart While more women’s footwear is sold, the average sales price is higher for men’s footwear. Source: Sporting Goods Manufacturers Association (www.sgma.com)
  • 28 2Y Stacked Bar Line Chart Nike’s sales have increased significantly with a greater reliance on non-U.S. markets. Revenue growth has not kept pace with sales growth. Source: Nike (www.nikebiz.com)
  • 29 2Y Cluster Bar Line Chart Retail sales dipped between 2009-2011 as price per pair increased. Source: Sporting Goods Manufacturers Association (www.sgma.com)
  • 30 Pie Chart (1 of 3) Nike dominates U.S. branded athletic footwear market. Source: Sporting Good Intelligence (www.sginews.com)
  • 31 Pie Chart (2 of 3) The international footwear market is about equally divided between U.S. and non-U.S. sales. Total Market $18,223 million Source: Sporting Good Intelligence (www.sginews.com)
  • 32 Pie Chart (3 of 3) Basketball, cross-training and running are the three largest categories of athletic footwear. Total market $14.8B Source: Sporting Goods Manufacturers Association (www.sgma.com)
  • 33 X-Y Linear Bubble Chart Nike experienced strong growth in the U.S. and overseas, while Fila experienced international growth and lower U.S. sales. Source: Sporting Good Intelligence (www.sginews.com)
  • 34 X Log Bubble Chart Adidas and New Balance experienced a relatively high return on sales when compared to their market share. Source: Sporting Good Intelligence (www.sginews.com). Return on sales data is fictitious..
  • 35 Y Log Bubble Chart Adidas and New Balance experienced a relatively high return on sales when compared to their market share. Source: Sporting Good Intelligence (www.sginews.com). Return on sales data is fictitious..
  • 36 X-Y Log Bubble Chart Most companies are strong in both the U.S. and international. New Balance, however, has a weak international presence. Source: Sporting Good Intelligence (www.sginews.com)
  • 37 Growth-Growth Bubble Chart Nike experienced strong growth in the U.S. and overseas, while Fila experienced international growth and lower U.S. sales. Source: Sporting Good Intelligence (www.sginews.com)
  • 38 Growth Share Matrix Fila, ASICS and Puma exhibit both low growth and low share. They are candidates for turnaround or exit from U.S. market. Source: Sporting Good Intelligence (www.sginews.com)
  • 39 ROS/ROA versus RMS Chart Adidas and New Balance experienced a relatively high return on sales when compared to their market share. Source: Sporting Good Intelligence (www.sginews.com). Return on sales data is fictitious..
  • 40 X-Y Linear Scatter Chart Of the top 20 companies, five experienced declines in both U.S. and international sales. Source: Sporting Good Intelligence (www.sginews.com)
  • 41 X Log Scatter Chart Adidas and New Balance experienced a relatively high return on sales when compared to their market share. Source: Sporting Good Intelligence (www.sginews.com). Return on sales data is fictitious..
  • 42 Y Log Scatter Chart Adidas and New Balance experienced a relatively high return on sales when compared to their market share. Source: Sporting Good Intelligence (www.sginews.com). Return on sales data is fictitious..
  • 43 X-Y Log Scatter Chart (Experience Curve) Manufacturing costs are decreasing significantly as production volume increases. Source: Sporting Good Intelligence (www.sginews.com). Cost per pair data is fictitious..
  • 44 Gantt Chart
  • Stoplight Chart Nike is in the strongest competitive position; Converse is in the weakest Relationship with customers Relationships with suppliers Cost Financial Strength Manufacturing technology Information technology Nike Reebok New Balance Converse
  • Value Chain Key value chain benefits derive from improving sales and marketing process Short Term  Work with suppliers –Reduce costs –Increase efficiency  Implement JIT  Rationalize manufacturing facilities  Improve quality  Evaluate all delivery and warehousing expenses  Reorganize sales force  Implement national accounts  Measure customer satisfaction  Implement retention program Long Term  Implement supplier quality program  Identify new lower cost out-sourced factories  Partner with key delivery companies  Implement web-based sales –Determine role of web services  Improve brand identity  Evaluate key service costs –Restructure service delivery process Inbound Logistics Manufacturing Outbound Logistics Marketing and Sales Service