Strategy consultants are often engaged to analyze the market for a product line, business unit or entire company. Charts play a critical role in communicating market size, growth and segmentation. Marimekko charts are especially helpful for resenting information on differences in market segmentation by region by competitor and by product line. This toolkit presents a set of charts that
map markets by competitor, product line, and geography, assess the full potential of a market, and provide an overview of market segmentation, growth and profitability.