Meister interactive.gg

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Meister Interactive: new digital marketing services for suppliers in the ornamental / greenhouse / plants and flowers sector.

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Meister interactive.gg

  1. 1. Digital Marketing Services Getting Marketers Online – Quickly, Effectively and Cost- Effectively
  2. 2. Interactive Marketing is… a necessary online presence to serve your customers
  3. 3. Interactive Marketing is… outbound promotional and informational email
  4. 4. Interactive Marketing is… online media
  5. 5. Interactive Marketing is… transactional media / inbound capabilities “give to get”
  6. 6. Interactive Marketing is… social media, conversational media - trust - informational value - interactive - immediate
  7. 7. Interactive Marketing is… social media, conversational media
  8. 8. Interactive Marketing is… essential for today’s marketer Among b-to-b marketers in the next 2-3 years: • 67% will increase spending on social media • 64% will boost digital spending Consider as important objectives: • 82%: developing custom content • 74%: engaging regularly with clients September 2010
  9. 9. “B2B Marketers Increasing Investments in Inbound Tactics” Website design, management and optimization Social media Virtual events / webinars Search engine optimization (SEO) eMail marketing Paid search (PPC) Interactive Marketing is… essential for today’s marketer
  10. 10. Interactive Marketing is… difficult, but well worth the journey Your customers – our audience – are going online July 2008 9,131 Sept 2010 26,591
  11. 11. Interactive Marketing is… problematic! It takes: • Time • Web know-how • Database management • Unique content • Design skills • Comfort with digital platforms • Strategic integration with marketing objectives and all other pieces
  12. 12. Content Market Knowledge Digital Tools and Expertise+ Interactive Marketing is… easier…with Meister Interactive Media Platforms + (+ )
  13. 13. Meister Interactive Suite of Services
  14. 14. Strategic eMedia Business Development • Digital tactics matched to sales/marketing objectives • Consultation on integrating emedia with other platforms • Brand awareness studies • Social media
  15. 15. Custom Digital Platforms / Vehicles • Microsites, landing pages • Custom enewsletters • Lead generation: login | signup databases • Digital magazines | catalogs | sales promotion • Rich media / interactive widgets / apps
  16. 16. Content • Targeted, relevant, customized content tapping Meister’s horticultural and editorial heritage • Company / product site • Microsites • Blogs • Twitter / Facebook / YouTube
  17. 17. Creative Services • Design: logos, advertising, microsites • Copywriting: promotion, advertising
  18. 18. Video / Audio • Pre-roll ads, custom video/animation • Pre-production: concepting, scripting, storyboarding • Field and studio production • Post-production to final cut
  19. 19. Campaign Management Services • Search engine optimization (SEO) • Analytics | campaign reporting
  20. 20. Links to All MMW Services • Magazines • Custom print • Events
  21. 21. Our Portfolio Grows Custom- Produced Video Client: Target: greenhouse growers Objective: Introduce growers to technical benefits of new plant growth regulator
  22. 22. Our Portfolio Grows Microsite Client: Target: Vegetable and fruit growers Objective: Increase sales of biorationals through education about benefits vs. traditional chemistry
  23. 23. Our Portfolio Grows Pre-roll Video Ad Client: Target: Vegetable and fruit growers Objective: Increase awareness of expanded labels
  24. 24. Meister Interactive: Introductory Rates Per Hour Strategic eMedia Business Development 125 Campaign/Project Management Services 110 Web Development / Custom Programming 95 Field Video Production (not incl. travel) 95 Studio Video Production 95 Video Pre/Post Production 85 Content 85 Design 85 Placement on magazines/websites/enews/etc. Rate card
  25. 25. What can we do for you? Jim Sulecki Director, eMedia | Meister Interactive | Studio M eMail: jsulecki@meistermedia.com Twitter: @jimsulecki Blog: eMedia Encyclopedia

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