Fashion design (d app.)

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Fashion design (d app.)

  1. 1. DESIGN APPLICATION
  2. 2. INDEX <ul><li>MID TERM PROJECT </li></ul><ul><li>INTERNATIONAL DESIGNER </li></ul><ul><li>FINAL PROJECT </li></ul><ul><li>NOW AND THEN </li></ul>
  3. 3. MID TERM PROJECT INTERNATIONAL DESIGNER
  4. 4. TABLE OF CONTENTS <ul><li>RESEARCH BOARD </li></ul><ul><li>MOOD BOARD </li></ul><ul><li>DESIGN DEVELOPMENT </li></ul><ul><li>DESIGN DEVELOPMENT SHEET </li></ul><ul><li>RESEARCH WORK OF DESIGNER </li></ul><ul><li>REPORT </li></ul>
  5. 5. RESEARCH BOARD
  6. 6. MOOD BOARD
  7. 7. DESIGN DEVELOPMENT
  8. 8. DESIGN DEVELOPMENT SHEET
  9. 9. DESIGN DEVELOPMENT SHEET
  10. 10. DESIGN DEVELOPMENT SHEET
  11. 11. DESIGN DEVELOPMENT SHEET
  12. 12. RESEARCH WORK OF DESIGNER
  13. 13. RESEARCH WORK OF DESIGNER
  14. 14. RESEARCH WORK OF DESIGNER
  15. 15. RESEARCH WORK OF DESIGNER
  16. 16. RESEARCH WORK OF DESIGNER
  17. 17. RESEARCH WORK OF DESIGNER
  18. 18. REPORT
  19. 22. FINAL PROJECT NOW AND THEN
  20. 23. TABLE OF CONTENTS <ul><li>LOOK BOARD </li></ul><ul><li>TEXTILE PRINT </li></ul><ul><li>DESIGN DEVELOPMENT </li></ul><ul><li>DESIGN DEVELOPMENT SHEET </li></ul><ul><li>PRODUCT </li></ul><ul><li>1.PURSE </li></ul><ul><li>2.WALL HANGING </li></ul><ul><li>RESEARCH WORK OF BRAND </li></ul><ul><li>CLASS LECTURES </li></ul><ul><li>REPORT </li></ul><ul><li>PRESENTATION </li></ul>
  21. 24. LOOK BOARD
  22. 25. TEXTILE PRINT
  23. 26. DESIGN DEVELOPMENT
  24. 27. DESIGN DEVELOPMENT
  25. 28. DESIGN DEVELOPMENT
  26. 29. DESIGN DEVELOPMENT
  27. 30. DESIGN DEVELOPMENT SHEET
  28. 31. DESIGN DEVELOPMENT SHEET
  29. 32. PRODUCTS : 1.PURSE
  30. 33. PRODUCTS : 2. WALL HANGING
  31. 36. RESEARCH WORK OF BRAND
  32. 39. CLASS LECTURES <ul><li>HAUTE COUTURE </li></ul>
  33. 40. <ul><li>FASHION BUSINESS </li></ul><ul><li>READY TO WEAR </li></ul>
  34. 41. REPORT
  35. 49. PRESENTATION “ BANANA REPUBLIC”
  36. 50. <ul><li>Presented by: Madiha Fatima </li></ul><ul><li>FD-15 </li></ul><ul><li>Semester(3rd) </li></ul><ul><li>“ Design Application in Fashion” </li></ul>
  37. 51. TABLE OF CONTENTS <ul><li>Introduction </li></ul><ul><li>History </li></ul><ul><li>Changes in brand </li></ul><ul><li>Brand design philosophy </li></ul><ul><li>Outlets </li></ul><ul><li>Target market </li></ul><ul><li>Reasons for choosing this brand </li></ul><ul><li>Product </li></ul><ul><li>Theme of product </li></ul><ul><li>Materials used in product </li></ul><ul><li>Justification of product </li></ul>
  38. 52. 1. INTRODUCTION <ul><li>Banana Republic is an American clothing brand </li></ul><ul><li>Founded by Mel and Patricia Ziegler in 1978 as a travel themed clothing company. </li></ul><ul><li>Bought by The Gap in 1983. </li></ul><ul><li>500 stores located internationally. </li></ul><ul><li>accessible luxury brand. </li></ul><ul><li>Offering high-quality apparel, accessories collections and home furnishing. </li></ul><ul><li>Fashion more accessible. </li></ul><ul><li>Produces elevated essentials and sophisticated seasonal collections of accessories. </li></ul>
  39. 53. 2. HISTORY <ul><li>Creative fashion adventure in the United States began </li></ul><ul><li>Bought three British Burma jackets. </li></ul><ul><li>Wife Patricia, an artist, restyled the three jackets into one. </li></ul><ul><li>Friends and acquaintances </li></ul><ul><li>liked Mel's &quot;new&quot; jacket </li></ul><ul><li>Search of army surplus and other items </li></ul><ul><li>Traveled to South America, Africa, London, and Madrid, searching out usable goods. </li></ul><ul><li>Their motto became, &quot;in surplus we trust.&quot; </li></ul>
  40. 54. <ul><li>At first marketed their finds at flea markets, selling the surplus as it was or restyled. </li></ul><ul><li>Eventually the market grew so much the Zieglers moved into a storefront in Mill Valley, California. </li></ul><ul><li>Lacking funds for extensive decorating </li></ul><ul><li>store was a dramatic, rather theatrical </li></ul><ul><li>third part of this fashion adventure was the nontraditional catalogue . </li></ul><ul><li>Zieglers sell Banana Republic to The Gap, Inc. for business know-how in 1983 </li></ul>
  41. 55. 3. CHANGES IN BRAND <ul><li>prices on remaining articles were substantially lowered </li></ul><ul><li>new merchandise was being introduced </li></ul><ul><li>brighter colors and a &quot;cruise line&quot; appeal placed at the front of the store </li></ul><ul><li>the more traditional khaki apparel was placed in the back </li></ul><ul><li>Another big change was the disappearance of the theatrical props </li></ul><ul><li>&quot;Travel and Safari Clothing&quot; was dropped from the name. </li></ul><ul><li>In mid-1990s launched bath and body care products </li></ul><ul><li>In 1996 opened stores exclusively for men and women. </li></ul><ul><li>In 1998 Banana Republic launched its most extensive marketing campaign </li></ul>
  42. 56. 4. BRAND DESIGN PHILOSOPHY <ul><li>The design philosophy of Banana Republic is: </li></ul><ul><li>Style </li></ul><ul><li>comfort </li></ul><ul><li>sophistication </li></ul><ul><li>high quality products </li></ul><ul><li>low prices </li></ul>
  43. 58. 5. OUTLETS <ul><li>operates more than 5OO stores in the United States (including Puerto Rico) </li></ul><ul><li>26 stores in Canada </li></ul><ul><li>In 1978, opened first store in Mill Valley, California. </li></ul><ul><li>In 1988, opens its 100th store </li></ul><ul><li>in 1995, The first Banana Republic store opens outside the United States in Edmonton, Alberta. </li></ul>
  44. 60. 6. TARGET MARKET <ul><li>Banana Republic’s niche is with high-income </li></ul><ul><li>over-25, white-collar professionals </li></ul><ul><li>32 percent of whom have an annual household income of more than $100,000 </li></ul><ul><li>22 percent of the company's customers earn at least $75,000 </li></ul><ul><li>19 percent in the $50,000 to $75,000 range </li></ul>
  45. 61. 7. REASONS FOR CHOOSING THIS BRAND <ul><li>Safari theme work </li></ul><ul><li>Style and attitude </li></ul><ul><li>Variety of colors </li></ul><ul><li>High Sophistication level </li></ul><ul><li>Comfort of accessories </li></ul>
  46. 63. 8. PRODUCT <ul><li>The products made by me are: </li></ul><ul><li>From accessories: </li></ul><ul><li>Purse </li></ul><ul><li>From home furnishing: </li></ul><ul><li>Wall hanging </li></ul>
  47. 64. 9.THEME OF PRODUCT <ul><li>colors with textile design is my theme. </li></ul><ul><li>safari theme based work really attracted me so I have decided to make a textile print with inspiration of safari look … </li></ul>
  48. 65. 10. MATERIALS USED IN PRODUCT <ul><li>Following are the materials which I have used for my product: </li></ul><ul><li>Silk paints </li></ul><ul><li>Fabric </li></ul><ul><li>Wood </li></ul><ul><li>Thread </li></ul><ul><li>Beads </li></ul><ul><li>Mirrors </li></ul>
  49. 66. 11. JUSTIFICATION OF PRODUCT <ul><li>Have taken the colors from my lookboard for my theme </li></ul><ul><li>my theme textile print shows a bundle of leaves </li></ul><ul><li>Giving a jungle look </li></ul><ul><li>Justifies that my products reflects the safari theme </li></ul>

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