Fashion design (d app.)

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  • 1. DESIGN APPLICATION
  • 2. INDEX
    • MID TERM PROJECT
    • INTERNATIONAL DESIGNER
    • FINAL PROJECT
    • NOW AND THEN
  • 3. MID TERM PROJECT INTERNATIONAL DESIGNER
  • 4. TABLE OF CONTENTS
    • RESEARCH BOARD
    • MOOD BOARD
    • DESIGN DEVELOPMENT
    • DESIGN DEVELOPMENT SHEET
    • RESEARCH WORK OF DESIGNER
    • REPORT
  • 5. RESEARCH BOARD
  • 6. MOOD BOARD
  • 7. DESIGN DEVELOPMENT
  • 8. DESIGN DEVELOPMENT SHEET
  • 9. DESIGN DEVELOPMENT SHEET
  • 10. DESIGN DEVELOPMENT SHEET
  • 11. DESIGN DEVELOPMENT SHEET
  • 12. RESEARCH WORK OF DESIGNER
  • 13. RESEARCH WORK OF DESIGNER
  • 14. RESEARCH WORK OF DESIGNER
  • 15. RESEARCH WORK OF DESIGNER
  • 16. RESEARCH WORK OF DESIGNER
  • 17. RESEARCH WORK OF DESIGNER
  • 18. REPORT
  • 19.  
  • 20.  
  • 21.  
  • 22. FINAL PROJECT NOW AND THEN
  • 23. TABLE OF CONTENTS
    • LOOK BOARD
    • TEXTILE PRINT
    • DESIGN DEVELOPMENT
    • DESIGN DEVELOPMENT SHEET
    • PRODUCT
    • 1.PURSE
    • 2.WALL HANGING
    • RESEARCH WORK OF BRAND
    • CLASS LECTURES
    • REPORT
    • PRESENTATION
  • 24. LOOK BOARD
  • 25. TEXTILE PRINT
  • 26. DESIGN DEVELOPMENT
  • 27. DESIGN DEVELOPMENT
  • 28. DESIGN DEVELOPMENT
  • 29. DESIGN DEVELOPMENT
  • 30. DESIGN DEVELOPMENT SHEET
  • 31. DESIGN DEVELOPMENT SHEET
  • 32. PRODUCTS : 1.PURSE
  • 33. PRODUCTS : 2. WALL HANGING
  • 34.  
  • 35.  
  • 36. RESEARCH WORK OF BRAND
  • 37.  
  • 38.  
  • 39. CLASS LECTURES
    • HAUTE COUTURE
  • 40.
    • FASHION BUSINESS
    • READY TO WEAR
  • 41. REPORT
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49. PRESENTATION “ BANANA REPUBLIC”
  • 50.
    • Presented by: Madiha Fatima
    • FD-15
    • Semester(3rd)
    • “ Design Application in Fashion”
  • 51. TABLE OF CONTENTS
    • Introduction
    • History
    • Changes in brand
    • Brand design philosophy
    • Outlets
    • Target market
    • Reasons for choosing this brand
    • Product
    • Theme of product
    • Materials used in product
    • Justification of product
  • 52. 1. INTRODUCTION
    • Banana Republic is an American clothing brand
    • Founded by Mel and Patricia Ziegler in 1978 as a travel themed clothing company.
    • Bought by The Gap in 1983.
    • 500 stores located internationally.
    • accessible luxury brand.
    • Offering high-quality apparel, accessories collections and home furnishing.
    • Fashion more accessible.
    • Produces elevated essentials and sophisticated seasonal collections of accessories.
  • 53. 2. HISTORY
    • Creative fashion adventure in the United States began
    • Bought three British Burma jackets.
    • Wife Patricia, an artist, restyled the three jackets into one.
    • Friends and acquaintances
    • liked Mel's "new" jacket
    • Search of army surplus and other items
    • Traveled to South America, Africa, London, and Madrid, searching out usable goods.
    • Their motto became, "in surplus we trust."
  • 54.
    • At first marketed their finds at flea markets, selling the surplus as it was or restyled.
    • Eventually the market grew so much the Zieglers moved into a storefront in Mill Valley, California.
    • Lacking funds for extensive decorating
    • store was a dramatic, rather theatrical
    • third part of this fashion adventure was the nontraditional catalogue .
    • Zieglers sell Banana Republic to The Gap, Inc. for business know-how in 1983
  • 55. 3. CHANGES IN BRAND
    • prices on remaining articles were substantially lowered
    • new merchandise was being introduced
    • brighter colors and a "cruise line" appeal placed at the front of the store
    • the more traditional khaki apparel was placed in the back
    • Another big change was the disappearance of the theatrical props
    • "Travel and Safari Clothing" was dropped from the name.
    • In mid-1990s launched bath and body care products
    • In 1996 opened stores exclusively for men and women.
    • In 1998 Banana Republic launched its most extensive marketing campaign
  • 56. 4. BRAND DESIGN PHILOSOPHY
    • The design philosophy of Banana Republic is:
    • Style
    • comfort
    • sophistication
    • high quality products
    • low prices
  • 57.  
  • 58. 5. OUTLETS
    • operates more than 5OO stores in the United States (including Puerto Rico)
    • 26 stores in Canada
    • In 1978, opened first store in Mill Valley, California.
    • In 1988, opens its 100th store
    • in 1995, The first Banana Republic store opens outside the United States in Edmonton, Alberta.
  • 59.  
  • 60. 6. TARGET MARKET
    • Banana Republic’s niche is with high-income
    • over-25, white-collar professionals
    • 32 percent of whom have an annual household income of more than $100,000
    • 22 percent of the company's customers earn at least $75,000
    • 19 percent in the $50,000 to $75,000 range
  • 61. 7. REASONS FOR CHOOSING THIS BRAND
    • Safari theme work
    • Style and attitude
    • Variety of colors
    • High Sophistication level
    • Comfort of accessories
  • 62.  
  • 63. 8. PRODUCT
    • The products made by me are:
    • From accessories:
    • Purse
    • From home furnishing:
    • Wall hanging
  • 64. 9.THEME OF PRODUCT
    • colors with textile design is my theme.
    • safari theme based work really attracted me so I have decided to make a textile print with inspiration of safari look …
  • 65. 10. MATERIALS USED IN PRODUCT
    • Following are the materials which I have used for my product:
    • Silk paints
    • Fabric
    • Wood
    • Thread
    • Beads
    • Mirrors
  • 66. 11. JUSTIFICATION OF PRODUCT
    • Have taken the colors from my lookboard for my theme
    • my theme textile print shows a bundle of leaves
    • Giving a jungle look
    • Justifies that my products reflects the safari theme
  • 67.