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  • 1. SHREE RENUKA SUGARS
  • 2. COMPANY’s BRIEF
    • SRS – largest sugar refining and ethanol producer in India
    • Founded in 1988, by IIM-A graduate Mr. Narendra Murkumbi
    • Installed production - 1.01 mn tonnes of sugar (2008-09)
    • Market Capitalization - Rs 4600 crore
  • 3. INDIAN OPEATIONS
    • Cane Crushing Operations- Karnataka & Maharastra
    • Refining capacity- 4000 tons per day (TPD)
    • Refineries Location - Coastal areas of Haldia
    • Largest ethanol producer - Contracting to supply upto 120 million tonnes of ethanol to OMC for 5% blending with petrol
  • 4. COMPANY BRAZIL OPERATIONS
    • SRS is the only Indian company to have international presence
    • Ventured in Brazil in 2009 by acquiring Vale Do Ivai S.A for EV of US $240 million.
    • The acquisition ensures company to procure annual 2 million tonnes (2010-11) onwards.
    • The acquisition gives company entry to the largest sugar and ethanol market in shortest possible time.
    • Recently acquired majority stake - Equipav
  • 5. COUNTRIES OF OPERATION
  • 6. INDIAN SUGAR MARKET
    • Size – Rs 60,000 crore
    • Second largest global producer of sugar after Brazil
    • Largest sugar consumer of the world with sugar demand of 23 million tonnes
    • Major Cane States – U.P, Maharastra, Tamil Nadu
    • Almost all production is for self consumption. Last sugar exports in the country way back in 2006-07
  • 7.  
  • 8. BRAZILIAN MARKET
    • Brazil is the largest sugar producer in the world accounting for 20% of the world’s production
    • Sugar production has recorded CAGR of 5.7% in past 10 years.
    • Brazil also exports upto 60% of its production
    • Lowest cost raw sugar producer with the production cost of 15 cents/ pound of sugar
  • 9.  
  • 10. NEW DESTINATION - CHINA
  • 11. CHINA ECONOMIC - OVERVIEW
    • GDP ( Official Exchange rate) – U.S $4.909 trillion
    • GDP (PPP) – U.S $ 8.748 trillion
    • GDP( Real growth Rate) – 9.1%
    • GDP Per Capita - $6600
    • Country’s Population – 1.3 billion people
    • Unemployment Rate – 4.3%
    • Population below poverty – 2.8%
    • Saving Rate – 54.8%
    • Inflation Rate - -0.7%
    • Commercial Bank Lending Rate – 5.58 %
    • Reserves of Foreign Exchange - $2.422 trillion
  • 12. EXPLANING ECONOMIC DYNAMICS
    • China GDP - U.S Dollar 4.909 trillion is the world second biggest economy in the world, next only to USA.
    • Country huge GDP can be attributed to year’s of economic expansion, wherein the nation has grown at CAGR of more than 10% in past 30 years.
  • 13.
    • The major contributor of this growth has been growth in industry and tertiary sector whose share (as % of GDP) has grown over the years, while that of primary sector has declined.
    • As on 2009-
    • Industry - 46.8% of GDP, Services - 42.6% of GDP Agriculture 10.6% of GDP
  • 14.
    • The growth of Chinese industry can be seen from Industrial production numbers issues by National Statistical Organization, China
  • 15.
    • The huge spurt in GDP has also raised GDP per capita of the nation to $ 6600 per person from $ 949 per person in 2000.
    • Growth however has been able to benefit a major section of society as can be seen from the reduction of population living below poverty line
  • 16. CONCLUSION – WITH ECONOMICS
    • Increasing GDP per capita + Domestic saving = Demand for discretionary expenditure
    • Food- manufacturing industry grew 15.7 percent in the first seven months of 2010
    • The Beverage industry grew 13.6 percent in the same period compared with a year ago.
  • 17. VERTICAL AND FOR FORWARD INTEGRATION
    • BRAZIL –
    • Buy /Manufacture Sugar Lowest Cost Producer
    • INDIA –
    • Refine Sugar
    • Optimum Utilizations Of Refinery
    • China -
    • Sell Sugar-
    • Most Expensive Sugar Market
  • 18. SUBMITTED BY:
    • Vishal Singla
    • Navneet Behl
    • Saurabh Singh
    • Ankit Singhal
    • Shivani P. Upadhyaya
    • Jyoti Gautam