What is a Brand Profile? A product made specifically for the corporate market A compilation of all marketing and advertising activities done by a brand in Pakistan The content featured is a vast source of information for existing and future marketers to be utilized in:
Marketing/advertising competitions and challenges
Brandsynario’s objective? Use Brand Profiles to assist in showcasing the work of a brand which may otherwise be scattered over different mediums To provide integrated opportunities for the digital promotion of brands To provide a 360 degree platform for digital communication which is in this day and age is the most effective tool to build brand awareness
How does a Brand Profile work? A dedicated ‘micro site’ for brands to showcase themselves through interactive web content that is ‘stimulating’ and takes consumer experience to an entirely new level through:
What does a brand profile include? Brand Gallery| Featured campaigns Webcasts| Live brand manager video feeds Latest News and Events Advertising library| Ad library Brand Activations| Experiential marketing campaigns Promotions| Latest promotional schemes Case Studies|
Brand Gallery This section will showcase the featured campaigns that are being initiated by a brand. The section will also include a banner with the choice of visually selecting the different variations of the featured campaigns.
Webcasts This section will include high quality video interviews of brand managers and other top managers who will be talking about upcoming campaigns and the dynamics of the brand’s core values The section will also provide a visual outlet for the brand managers to express their associations with the brand with possibilities of a live video stream (U stream) for the consumers/fans to interact with the brand manager
News and events This section will showcase all the latest news and happenings related to a brand such as any upcoming press conference or launch ceremony The events section will showcase and provide coverage for all the on ground events related to a brand such as press conferences, new product launches and brand award ceremonies etc.
Ad library This section will include a complete Print Ad and TVC archive of the brand The archive will contain high resolution advertisements of the brand which will be categorized according to the different time eras. The eras will displayed visually in a highly thematic manner
Brand Activations This section will showcase on ground brand activations of a brand which will be represented through high resolution visuals The section also offers the possibility of showcasing the experiential marketing campaigns of a brand through videos
Promotions This section will include all the latest price promotions, bundle offers and any other form of consumer promotions showcased both visually and with text content The section could also showcase the possibility of any CSR efforts that might be associated with the brand
Case Studies Keeping in view the high student turn out on Brandsynario, this section will showcase case studies dedicated to the brand The case studies could be management developed or developed by 3rd party contributors Teachers could be engaged to develop case studies and side projects as a part of their curriculum
How will brand profiles be promoted? The brand profiles will be showcased on web banners on Brandsynario’s landing page Bulk email promotions to all the members of Brandsynario The brand profiles will also be showcased on the official brandsynario face book page and on the brand’s official face book fan page Possibilities of integrating the content on brand profiles through facebook applications
How will the brand benefit? Vast opportunities for Digital branding and Digital promotions of the product Possibility of on ground POS promotions through student brand ambassadors Possibility of digital activations and promotions through student digital brand ambassadors reaching out to a target audience of 17.5 million internet users