Proposal brand profile canderel pitch


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Proposal brand profile canderel pitch

  1. 1. Proposal Brand profile<br />Canderel<br />
  2. 2. What is a brand profile?<br />A product made specifically for the corporate market<br /> A compilation of all marketing and advertising activities done by a brand in Pakistan<br />The content featured is a vast source of information for existing and future marketers to be utilized in:<br /><ul><li>Projects
  3. 3. Presentations
  4. 4. Marketing/advertising competitions and challenges </li></li></ul><li>Brand Profile’s objective?<br />To assist in showcasing the work of a brand which may otherwise be scattered over different mediums<br />To provide integrated opportunities for the digital promotion of brands<br />To provide a 360 degree platform for digital communication which is in this day and age is the most effective tool to build brand awareness<br />
  5. 5. How does a Brand Profile work?<br />A dedicated ‘micro site’ for brands to showcase themselves through interactive web content that is ‘stimulating’ and takes consumer experience to an entirely new level through:<br /><ul><li>Interactive Applications
  6. 6. Online interactive content</li></li></ul><li>Brand Profile- Front page<br />
  7. 7. What does a brand profile feature?<br />Brand Gallery| Featured campaigns<br />Webcasts| Live brand manager video feeds<br />Latest News and Events<br />Advertising library| Ad library<br />Brand Activations| Experiential marketing campaigns<br />Promotions| Latest promotional schemes<br />Case Studies| <br />Recipes| Healthy canderel recipes for the diet conscious<br />
  8. 8. Brand Gallery<br />This section will showcase the featured campaigns that are being initiated by a brand. <br />The section will also include a banner with the choice of visually selecting the different variations of the featured campaigns.<br />
  9. 9. Brand Gallery<br />
  10. 10. Webcasts<br />This section will include high quality video interviews of brand managers and other top managers who will be talking about upcoming campaigns and the dynamics of the brand’s core values<br />The section will also provide a visual outlet for the brand managers to express their associations with the brand with possibilities of a live video stream (U stream) for the consumers/fans to interact with the brand manager<br />
  11. 11. Webcasts<br />
  12. 12. News and Events<br />This section will showcase all the latest news and happenings related to a brand such as any upcoming press conference or launch ceremony<br />The events section will showcase and provide coverage for all the on ground events related to a brand such as press conferences, new product launches and brand award ceremonies etc<br />
  13. 13. News and Events<br />
  14. 14. Ad Library<br />This section will include a complete Print Ad and TVC archive of the brand<br />The archive will contain high resolution advertisements of the brand which will be categorized according to the different time eras. The eras will displayed visually in a highly thematic manner<br />
  15. 15. Ad Library<br />
  16. 16. Brand Activations<br />This section will showcase on ground brand activations of a brand which will be represented through high resolution visuals<br />The section also offers the possibility of showcasing the experiential marketing campaigns of a brand through videos <br />
  17. 17. Brand Activations<br />
  18. 18. Promotions<br />This section will include all the latest price promotions, bundle offers and any other form of consumer promotions showcased both visually and with text content<br />The section could also showcase the possibility of any CSR efforts that might be associated with the brand<br />
  19. 19. Promotions<br />
  20. 20. Case Studies<br />Keeping in view the high student turn out on Brandsynario, this section will showcase case studies dedicated to the brand<br />The case studies could be management developed or developed by 3rd party contributors<br />Teachers could be engaged to develop case studies and side projects as a part of their curriculum<br />
  21. 21. Case Studies<br />
  22. 22. Canderel recipes<br />This section will showcase healthy recipes for ‘healthy desserts’ that appeal to diet/calorie conscious individuals<br />The section will also enable consumers to interact and submit their own ‘healthy dessert’ recipes<br />The best recipes can be voted on by the Canderel brand profile registered fans with rewards announced for the winners<br />
  23. 23. Canderel recipes<br />
  24. 24. How will the Brand Profiles be promoted?<br />The brand profiles will be showcased on web banners on Brandsynario’s landing page<br />Bulk email promotions to all the members of Brandsynario<br />The brand profiles will also be showcased on the official brandsynario face book page and on the brand’s official face book fan page<br />Possibilities of integrating the content on brand profiles through facebook applications<br />
  25. 25. Canderelweb banner<br />
  26. 26. How much will it cost you?<br />Basic package:<br />Rs 30,000/ month- minimum 12 month contract<br />Exclusive of:<br /><ul><li>Brandsynario developed digital interactive applications
  27. 27. Brandsynario developed case studies
  28. 28. Web-SMS integration
  29. 29. Brandsynario developed promotions</li>