Augmented Reality Glasses
Market Research and Analysis
Prepared by: Mehrnaz Zuie
Wearable electronics will be the dominant theme in the
consumer electronic and computing technology industry.
Google will be leading this market thanks to its heavy
investment and early planning (cumulative sales of 5
million Google Glass units by 2016, $2.5 billion market
in-car sensors that
interface with Google
Glass, companies can
enhance the driving
experience and create a
personal digital journey.
Market Revenue, By Applications, 2012-2018 ($Million)
Key Trends and Development
Wearable Electronics will be the dominant theme in the consumer electronic
and computing technology industry.
The global wearable electronics market was worth more than $2.5 billion in
revenue in 2012 and is expected to cross $8 billion in 2018.
IHS forecasts the global market for smart glasses amounts to 9.4 million
units from 2012 through 2016. Business Insider estimates 5 million Google
Glass units will be sold in this period.
Business Insider forecasts annual sale of 21 million Google Glass units in
Potential use case of this
Retail Business Owners
Key Trends and Development
Recent Notable Developments
August 2011: First prototype (weighed 8 lbs)
April 2012: Product began testing
June 2012: Live stream demonstration of glass
wearing skydivers, abseilers, and mountain bikers
on a Google+ Hangout.
February 2013: Demonstration of voiceaugmented reality feature
April 2013: Google announced that production
was complete for the initial Glass Explorer Edition
units and the corporation would begin shipping.
July 2013: Google encouraged developers to start
building apps for its glass using existing Android
Software Development Kit (as Glass Development
Kit is yet to be released).
Before end of 2013: Google is working on models
that can be used with prescription lenses.
o Early Adopters (Prices Insensitive)
o Regular Customers (Mass Market,
Barriers to Adoption/Risks
Pricing: “biggest factor determining how
quickly the general public adopts the device”
Quality of applications by developers:
“critical to the success of Google Glass will
depend primarily on the applications” (IHS)
Acceptance of wearing such glasses from an
esthetic and social standpoint
o In a survey 53% did not feel
comfortable interacting with people
wearing Google Glasses. (YouGov)
Cope with the voice-only interface
Privacy and Security Concern
Key Players and Products
Maturity Level and
Wifi, Bluetooth, GPS
Scheduled to be shipped
in February 2014
Hands Free, Smartphone
Scheduled for full-scale
launch this summer
Email, Text Message
Lumus is in talks to
license its technology to a
Reports the incoming
emails, text messages, and
social media updates. iOS
and Android compatible
Pre-release version may
be available by January
Pre-ordering is available
with units shipping this
$300 (8 GB)
$500 (32 GB)
Might go on sale by end of
5- inch display,Camera:
ic, Social Media
Other Key Players
Google Glass Will Be Made in the USA by Foxconn
o Data/Internet Service Providers
Potentially AT&T, Verizon, Sprint
Content sharing by Google Glass users will cause
significant increase in the data usage
o Sunglass retailers such as Ray-Ban or Warby Parker
Helps to overcome aesthetic social barriers
Impact on Automotive Space
Google Glass can be used as a central hub to unlock the car door, and to control the airconditioning, multimedia and other car’s digital features.
Google Glass, as a collection of sensors, can enhance the driving experience by providing
information such as warnings, messages, road layouts (through Google Map integration), and
speed limit to the driver.
Companies can leverage this technology to implement in-car sensors that interface with Google
Glass in order to personalize the driving experience.
Tesla is developing a Google Glass platform called Glesstesla which pairs Google’s experimental
augmented reality eyewear with its cars.
These information can be integrated with car lane departure warning system and
pedestrian recognition to improve the safety of the driving experience.
Similar AR concept is used in BMW cars by projecting relevant driving information on
However, currently Google glasses are banned in the UK and may also be banned in
some of the states in the US.
Automobiles could provide a safe Driving Mode feature for Google Glass and disable
distracting notifications sent through social media and instant messages
Wearable electronics will be the
dominant theme in the consumer
electronic and computing
Google will be leading this
market thanks to its heavy
investment and early planning.
Through implementing in-car
sensors that interface with
Google Glass, companies can
enhance the driving experience
and create a personal digital
Cumulative sales of 5
million Google Glass
units by 2016 is
At $500 per unit, this
equates to a $2.5
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