Augmented Reality Glasses
Market Research and Analysis

Prepared by: Mehrnaz Zuie
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Executive Summary

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Wearable electronics will be the dominant theme in the
consumer electronic and computing techno...
Key Trends and Development
Market Attractiveness
Wearable Electronics will be the dominant theme in the consumer electroni...
Key Trends and Development
Recent Notable Developments

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August 2011: First prototype (weighed 8 lbs)
April ...
Key Players and Products
Product Name

Company

Key Features

Maturity Level and
Release Dates

Price

Recon Jet

Recon
In...
Other Key Players

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Partners
Manufacturing: Foxconn
 Google Glass Will Be Made in the USA by Foxconn
o Data/Internet Se...
Impact on Automotive Space
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Google Glass can be used as a central hub to unlock the car door, and to control the ...
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Conclusion
Wearable electronics will be the
dominant theme in the consumer
electronic and computing
technology indu...
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Mehrnaz Zuie Augmented Reality Presentation

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Mehrnaz Zuie Augmented Reality Presentation

  1. 1. Augmented Reality Glasses Market Research and Analysis Prepared by: Mehrnaz Zuie
  2. 2. • Executive Summary • • Wearable electronics will be the dominant theme in the consumer electronic and computing technology industry. Google will be leading this market thanks to its heavy investment and early planning (cumulative sales of 5 million Google Glass units by 2016, $2.5 billion market opportunity). Through implementing in-car sensors that interface with Google Glass, companies can enhance the driving experience and create a personal digital journey. Market Revenue, By Applications, 2012-2018 ($Million)
  3. 3. Key Trends and Development Market Attractiveness Wearable Electronics will be the dominant theme in the consumer electronic and computing technology industry. The global wearable electronics market was worth more than $2.5 billion in revenue in 2012 and is expected to cross $8 billion in 2018. IHS forecasts the global market for smart glasses amounts to 9.4 million units from 2012 through 2016. Business Insider estimates 5 million Google Glass units will be sold in this period. Business Insider forecasts annual sale of 21 million Google Glass units in 2018. • • • • Potential use case of this technology • • • • • • Gaming Retail Business Owners Real Estate Automobile Industry Training Employees Travel Industries
  4. 4. Key Trends and Development Recent Notable Developments • • • • • • • August 2011: First prototype (weighed 8 lbs) April 2012: Product began testing June 2012: Live stream demonstration of glass wearing skydivers, abseilers, and mountain bikers on a Google+ Hangout. February 2013: Demonstration of voiceaugmented reality feature April 2013: Google announced that production was complete for the initial Glass Explorer Edition units and the corporation would begin shipping. July 2013: Google encouraged developers to start building apps for its glass using existing Android Software Development Kit (as Glass Development Kit is yet to be released). Before end of 2013: Google is working on models that can be used with prescription lenses. Customer Segmentation • • Enterprises Individuals o Early Adopters (Prices Insensitive) o Regular Customers (Mass Market, Price Sensitive) Barriers to Adoption/Risks Pricing: “biggest factor determining how quickly the general public adopts the device” (Business Insider) Quality of applications by developers: “critical to the success of Google Glass will depend primarily on the applications” (IHS) Acceptance of wearing such glasses from an esthetic and social standpoint o In a survey 53% did not feel comfortable interacting with people wearing Google Glasses. (YouGov) Cope with the voice-only interface Privacy and Security Concern Data Usage • • • • • •
  5. 5. Key Players and Products Product Name Company Key Features Maturity Level and Release Dates Price Recon Jet Recon Instruments Wifi, Bluetooth, GPS Movement Sensors Scheduled to be shipped in February 2014 $600 M100 Vuzix Hands Free, Smartphone GPS, Camera Scheduled for full-scale launch this summer Unknown Lumus Binocular Approach Email, Text Message Internet Lumus is in talks to license its technology to a third party. Unknown Reports the incoming emails, text messages, and social media updates. iOS and Android compatible Pre-release version may be available by January 2014 $400 Camera: Photo/Video Video Storage On/Off Sunglasses Software Applications Pre-ordering is available with units shipping this summer $300 (8 GB) $500 (32 GB) Might go on sale by end of 2013 Unknown N/A GlassUp Epiphany Eyewear Telepathy One Vergence Labs Telepathy 5- inch display,Camera: Photo/Video,Bluetooth,Mus ic, Social Media
  6. 6. Other Key Players • Partners Manufacturing: Foxconn  Google Glass Will Be Made in the USA by Foxconn o Data/Internet Service Providers  Potentially AT&T, Verizon, Sprint  Content sharing by Google Glass users will cause significant increase in the data usage o Sunglass retailers such as Ray-Ban or Warby Parker  Helps to overcome aesthetic social barriers o
  7. 7. Impact on Automotive Space o o o o Google Glass can be used as a central hub to unlock the car door, and to control the airconditioning, multimedia and other car’s digital features. Google Glass, as a collection of sensors, can enhance the driving experience by providing information such as warnings, messages, road layouts (through Google Map integration), and speed limit to the driver. Companies can leverage this technology to implement in-car sensors that interface with Google Glass in order to personalize the driving experience. Tesla is developing a Google Glass platform called Glesstesla which pairs Google’s experimental augmented reality eyewear with its cars.  These information can be integrated with car lane departure warning system and pedestrian recognition to improve the safety of the driving experience. Similar AR concept is used in BMW cars by projecting relevant driving information on windshield However, currently Google glasses are banned in the UK and may also be banned in some of the states in the US. Automobiles could provide a safe Driving Mode feature for Google Glass and disable distracting notifications sent through social media and instant messages • • •
  8. 8. • • • Conclusion Wearable electronics will be the dominant theme in the consumer electronic and computing technology industry. Google will be leading this market thanks to its heavy investment and early planning. Through implementing in-car sensors that interface with Google Glass, companies can enhance the driving experience and create a personal digital journey. • • Cumulative sales of 5 million Google Glass units by 2016 is projected At $500 per unit, this equates to a $2.5 billion market opportunity
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