Vw advergame in china

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Vw advergame in china

  1. 1. Pazarlama İletişimi Dersi Doç.Dr. Mine OymanVolkswagen Scirocco AR Destekli Advergame İncelemesi Cannes Lions 2011 Ödüllü Proje 18.10.2011
  2. 2. Scirocco Cup Çin’deki otomobil tutkunlarına yönelik,Augmented Reality teknolojisi kullanılarak yapılmış bir advergame çalışmasıdır.Mecra, uygulama,QR kod nedir nasıl çalışır,AR nedir?
  3. 3. AIDAEkleme çıkarma gelecek..Max.4 sayfa
  4. 4. Son Sayfa olacakAdvertising Agency: Ogilvy, Beijing, ChinaExecuive Creative Director: Doug SchiffCreative Director: Gina SimArt Director: Robin HuCopywriter: Sam SunAccount Team: Wendy Zhang, Michael Meng,Echo Kong, Tracy Chen
  5. 5. Teşekkürler

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