Vw advergame in china
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Vw advergame in china

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Vw advergame in china Vw advergame in china Presentation Transcript

  • Pazarlama İletişimi Dersi Doç.Dr. Mine OymanVolkswagen Scirocco AR Destekli Advergame İncelemesi Cannes Lions 2011 Ödüllü Proje 18.10.2011
  • Scirocco Cup Çin’deki otomobil tutkunlarına yönelik,Augmented Reality teknolojisi kullanılarak yapılmış bir advergame çalışmasıdır.Mecra, uygulama,QR kod nedir nasıl çalışır,AR nedir?
  • AIDAEkleme çıkarma gelecek..Max.4 sayfa
  • Son Sayfa olacakAdvertising Agency: Ogilvy, Beijing, ChinaExecuive Creative Director: Doug SchiffCreative Director: Gina SimArt Director: Robin HuCopywriter: Sam SunAccount Team: Wendy Zhang, Michael Meng,Echo Kong, Tracy Chen
  • Teşekkürler