Usability vs User ExperienceUsability; ease of useUser Experience; usability + function + beauty + charm + story
UsabiltyUsability is the ease of use and learnability of a human-made object. The object of use can be asoftware application, website, book, tool, machine, process, or anything a human interacts with.(Wikipedia)
User ExperienceUser experience (UX) is the way a person feels about using a product, system or service. Userexperience highlights the experiential, affective, meaningful and valuable aspects of human-computerinteraction and product ownership, but it also includes a person’s perceptions of the practical aspectssuch as utility, ease of use and efficiency of the system. User experience is subjective in nature, becauseit is about an individual’s feelings and thoughts about the system. User experience is dynamic, becauseit changes over time as the circumstances change.(Wikipedia)
Heat MapWhere are the users focuses on the screen?
Interaction DesignIn design, human–computer interaction, and software development, interaction design, oftenabbreviated IxD, is "the practice of designing interactive digital products, environments, systems, andservices." Like many other design fields interaction design also has an interest in form but its mainfocus is on behaviour. What clearly marks interaction design as a design field as opposed to a scienceor engineering field is that it is synthesis and imagining things as they might be, more so than focusingon how things are.Interaction design is heavily focused on satisfying the needs and desires of the people who will use theproduct. Where other disciplines like software engineering have a heavy focus on designing fortechnical stakeholders of a project.(Wikipedia)
Progressive DisclosureProgressive disclosure is an interaction design technique often used in human computer interaction tohelp maintain the focus of a users attention by reducing clutter, confusion, and cognitive workload.This improves usability by presenting only the minimum data required for the task at hand. Theprinciple is used in journalisms inverted pyramid style, learnings spiral approach, and the gametwenty questions.(Wikipedia)
Von Restorff EffectThe Von Restorff effect (named after Hedwig von Restorff), also called the isolation effect, predictsthat an item that "stands out like a sore thumb" (called distinctive encoding) is more likely to beremembered than other items.For instance, if a person examines a shopping list with one item highlighted in bright green, he or shewill be more likely to remember the highlighted item than any of the others.(Wikipedia) Developer User Real UI UI UI UI Logic Logic Logic Data Data Magic Data
What We Should Ask?"If I asked my customers what they want, they want a faster horse" H.FordInstead of asking consumers what they want, ask them whats going to disturb them and what willmake them happy, and then design the product according to the data.