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A Vision for Kappa Lambda
 

A Vision for Kappa Lambda

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On February 23, 2014, Meredith Dunn and I gave a presentation to the Kappa Lambda chapter of Alpha Omicron Pi on their brand and vision.

On February 23, 2014, Meredith Dunn and I gave a presentation to the Kappa Lambda chapter of Alpha Omicron Pi on their brand and vision.

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    A Vision for Kappa Lambda A Vision for Kappa Lambda Presentation Transcript

    • A Vision for Kappa Lambda Creating a Brand at the University of Calgary Meredith Dunn, ADCS Meghan Granito, NS-R February 23, 2014
    • Introductions  Meredith Dunn    Assistant Director of Chapter Services, Networks 2 & 8 Tau Omicron, U. of Tennessee – Martin Meghan Granito    Network Specialist - Recruitment Tau Gamma, Eastern Washington University Marketing Coordinator, Graham & Dunn PC
    • Agenda  Brand  Vision  Next Steps  Questions
    • What is a Brand?  Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers (American Marketing Association)  Your brand resides within the hearts and minds of AOIIs, Greeks, non-Greeks, Administration, parents, etc.  It is the sum of their experiences and perceptions
    • What is the U of C Brand?  Positives about U of C Greek Life  Opportunities with U of C Greek Life  How does AOII impact the U of C/Greek Life brand?
    • What is the Kappa Lambda Brand?  Positives about Kappa Lambda  Opportunities with the Kappa Lambda brand  What would...     A PNM say about Kappa Lambda? A senior member say about Kappa Lambda? An alumna say about Kappa Lambda? An LC member say about Kappa Lambda?
    • A Vision for Kappa Lambda  If you could come up with any reputation for Kappa Lambda, what would it be?  What are your highest hopes for this chapter?
    • Creating a Vision Statement  What do you want your chapter and community to be known for? What is important to you?  Why does AOII exist and how are you doing in fulfilling that purpose?  What are you specifically willing to do to better align Kappa Lambda with the purpose you identified?  What are the barriers to success that we need to navigate as a chapter that would hold us back from achieving our collective potential?
    • Creating a Vision Statement  Take five minutes to write a vision statement... GO!
    • Questions?  Continuing the legacy  Building the brand  Living your vision
    • Thank You! Meredith Dunn, ADCS mdunn@alphaomicronpi.org Meghan Granito, NS-R aoiimeghan@outlook.com