Np & edigi


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Np & edigi

  1. 1. NAMES: ROLL.NO: Megha Thakkar 58 Mubin Bobde 62 Panktee Doshi 77 Ramandeep Virk 103 Rashmika Kagrana 104 Soniya Naik 136 Shariq Shaikh 172
  2. 2.  is the leading product research and comparison shopping media(website) for the Indian Market. It supports wide categories with comprehensive product information and pricing. It offers both online and offline merchants. There are more than 470 brands that are associated with this website
  3. 3. Electronic goods, Laptop and desktop computers, Homedecorative, Baby care products, Food and beverages, Musical instruments, Mobile phones, cameras, LCD TVs, Home appliances, Jewellery, gifts, Fashion accessories, health equipments,
  4. 4.  Manu Agarwal got into the business of e-commerce in 2008. He launched Naaptol, which is essentially a price comparison engine. But, a lot has changed since then. Today, Naaptol is virtually an online market place with the company facilitating transactions worth Rs 1.5 crore every single day.
  5. 5.  A home shopping venture Naaptol connects buyers and sellers print and TV ads and even on the mobile. This virtual market place today ventures 2 lakh products and 500 brands on its portal. Naaptol have set up four call centres with 650 employees to facilitate transactions on the Reaching to more than 30,000 cities in the country, Naaptol today powers 4,000 sales everyday grossing revenues of Rs 1.5 crore.
  6. 6.  “Naaptol” is essentially a comparison based social shopping portal. It gives products complete with their specifications and reviews to help users make informed decisions. With the growth of the Indian economy and the changing standards of living there is a sudden upsurge of brands and stores, both online and offline. It helps users save two things at one time- money and time. And those who benefit from it are many. Presently the site gets around 10-12lakh shoppers per month.”
  7. 7.  We know how cash is not always the convenient mode of payment considering times are rough, and some of us dont have credit cards. But that urge to buy doesnt listen to your circumstance, does it? Put a stopper to restlessness. Shop easy with us with our convenient, easy to use payment options that lets you pay both on and offline.
  8. 8.  Cash on delivery: Cash on Delivery (COD) is available in most of the cities and towns across India. The Cash on delivery payment option is available on orders that ship to a single shipping address only. Hand over the cash to courier only when products are delivered at your doorstep. Easy peasy? Cheque/Demand Draft: You can pay either by Cheque or Demand Draft of the required amount in the favor of "NAAPTOL ONLINE SHOPPING PRIVATE LTD" to the following address Naaptol Online Shopping Private Limited,
  9. 9.  Credit Card/Debit Card: You can now shop at Naaptol with your credit/Debit cards (Maestro, MasterCard, Visa, Diners club, American Express) over secure mediums. Internet Banking: Convenient shopping is in. Use internet banking to pay through your banks interface by the help of a simplified step-by-step process. PayMate: Your mobile is now your wallet! Make payments via PayMates mobile banking service that has the highest secure standard.
  10. 10. •India’s consumer electronic majorVideocon which recently launched itsown brand of multi brand retail chaincalled Digiworld has also launched anecommerce site •Videocon targets sales of Rs.8,000 crore in the current fiscal and to achieve this target they have launched ‘Digiworld’ and have opened 16 outlets in the country so far, number of which will be increased to 100 by October, 2010.
  11. 11.  is owned and operated by Videocon Industries Limited. (VIL) VIL is a part of the Videocon Group, a USD 2.5 Billion global conglomerate. Edigiworld is the e-commerce arm of the Videocon Group.
  12. 12.  has over 5 followers on popular social networking platforms such as Facebook. It has been bookmarked over 2 times across major social bookmarking services such as Delicious. has been mentioned at least 3 times throughout top social news destinations such as Google News. Over 0 discussions are happening around on the web.
  13. 13.  has an average of 3,608 pages indexed in major search engines like Google, Yahoo and Bing. There are an average of 124 links pointing back to from other websites around the world. There are a total of 0 listings about in Yahoo! Directory.
  14. 14.  Cash on Delivery: We offer Cash on Delivery on selective products. Credit/Debit Card: We accept Master and Visa credit & debit cards of all major banks. • Net Banking: Net Banking is available on the following banks: Jammu and Kashmir Bank | Corporation Bank | Yes Bank | IDBI Bank | Karnataka Bank | Lakshmi Vilas Bank | Bank of India | Indusind Bank | Union Bank | Karur Vysya Bank | Federal Bank | South Indian Bank | Indian Bank | Development Credit Bank (DCB) | Deutsche Bank | Central Bank of India | Indian Overseas Bank | Canara Bank | Catholic Syrian Bank.
  15. 15. eDigiworld.com1. Mobiles 1. Mobile2. Cameras 2. Cameras3. Computers 3. Laptops & Cameras4. Electronics 4. Televisions5. Home & kitchen 5. Home Entertainment6. Toys &nursery 6. Washing Machines7. Books 7. Air Conditioners8. Health9. Fashion10. Gifts11. Baby care & Maternity12. Music media & Posters13. Sports14. Home Decor15. Hobbies & Passion16. Automobiles
  16. 16.  Based on internet averages, is visited more frequently by males who are in the age range 18- 24, have no children and are graduate school educated. Based on internet averages, is visited more frequently by males who are in the age range 25- 34, have no children, are graduate school educated and browse this site from work.
  17. 17.  In the above presentation we showed the comparison of both the ecommerce websites i.e. and From that we conclude that needs to work on its marketing strategies to increase its popularity and gain profits.
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