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The NHL and Social Media

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  • 1. The National Hockey League and Social Media *Social Media Data Current Through Sunday, Oct. 9, 2011
  • 2. National Hockey League Background
  • 3. The NHL and Social Media
  • 4. NHL on Twitter
  • 5. Leagues and Twitter Followers NBA NFL MLB NHL UFC Nascar MLS 2,976,353 2,385,696 1,506,262 723,369 368,487 268,390 46,7710
  • 6. NHL on Facebook
  • 7. Leagues and Facebook Fans NBA UFC NFL NASCAR NHL MLB MLS 10,623,113 6,458,084 3,976,398 2,191,959 1,890,983 688,339 270,027
  • 8. NHL on Youtube
  • 9. Leagues and Youtube Subscribers NBA UFC NHL MLS NASCAR (P.R. Channel) MLB NFL 409,262 239,990 99,902 18,351 309 No Channel No Channel
  • 10. NHL and Linkedin
  • 11. Leagues and Linkedin Followers (Company Page) MLB NFL NHL NBA NASCAR MLS UFC 4,340 4,088 2,278 2,140 1,939 1,831 827
  • 12. NHL and Foursquare
  • 13. Leagues and Foursquare NHL MLS NFL MLB NBA NASCAR UFC 67,310 2,053 No league account No league account No league account No league account No league account
  • 14. NHL and Blogs
  • 15. Leagues and Blogs
  • 16. Sources Article Link NHL Debuts on Foursquare (Four Square) http://www.nhl.com/ice/news.htm?id=539840 Inside the NHL’s Social Media Innovations, Growing Pains (Puck Daddy) http://sports.yahoo.com/nhl/blog/puck_daddy/post/Inside-the-NHL-s-social-media-innovations-growi?urn=nhl-199092 Follow Me: NBA the Leading Sports Property in Twitter, Facebook Fans http:/www.sportsbusinessdaily.com/Daily/Issues/2011/04/15/Research-and-Ratings/Twitter-Facebook.aspx?hl=nhl%2C%20social%20media&sc=0 Follower/Subscriber Data Official Social Media Pages on Twitter, Facebook, Linkedin, Foursquare