The National Hockey League and Social Media *Social Media  Data Current Through Sunday, Oct. 9, 2011
National Hockey League  Background
The NHL and Social Media
NHL on Twitter
Leagues and Twitter Followers NBA NFL MLB NHL UFC Nascar MLS 2,976,353 2,385,696 1,506,262 723,369 368,487 268,390 46,7710
NHL on Facebook
Leagues and Facebook Fans NBA UFC NFL NASCAR NHL MLB MLS 10,623,113 6,458,084 3,976,398 2,191,959 1,890,983 688,339 270,027
NHL on Youtube
Leagues and Youtube Subscribers NBA UFC NHL MLS NASCAR (P.R. Channel) MLB NFL 409,262 239,990 99,902 18,351 309 No Channel...
NHL and Linkedin
Leagues and Linkedin Followers  (Company Page) MLB NFL NHL NBA NASCAR MLS UFC 4,340 4,088 2,278 2,140 1,939 1,831 827
NHL and Foursquare
Leagues and Foursquare NHL MLS NFL MLB NBA NASCAR UFC 67,310 2,053 No league account No league account No league account N...
NHL and Blogs
Leagues and Blogs
Sources Article Link NHL Debuts on Foursquare (Four Square) http://www.nhl.com/ice/news.htm?id=539840 Inside the NHL’s Soc...
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The NHL and Social Media

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The NHL and Social Media

  1. 1. The National Hockey League and Social Media *Social Media Data Current Through Sunday, Oct. 9, 2011
  2. 2. National Hockey League Background
  3. 3. The NHL and Social Media
  4. 4. NHL on Twitter
  5. 5. Leagues and Twitter Followers NBA NFL MLB NHL UFC Nascar MLS 2,976,353 2,385,696 1,506,262 723,369 368,487 268,390 46,7710
  6. 6. NHL on Facebook
  7. 7. Leagues and Facebook Fans NBA UFC NFL NASCAR NHL MLB MLS 10,623,113 6,458,084 3,976,398 2,191,959 1,890,983 688,339 270,027
  8. 8. NHL on Youtube
  9. 9. Leagues and Youtube Subscribers NBA UFC NHL MLS NASCAR (P.R. Channel) MLB NFL 409,262 239,990 99,902 18,351 309 No Channel No Channel
  10. 10. NHL and Linkedin
  11. 11. Leagues and Linkedin Followers (Company Page) MLB NFL NHL NBA NASCAR MLS UFC 4,340 4,088 2,278 2,140 1,939 1,831 827
  12. 12. NHL and Foursquare
  13. 13. Leagues and Foursquare NHL MLS NFL MLB NBA NASCAR UFC 67,310 2,053 No league account No league account No league account No league account No league account
  14. 14. NHL and Blogs
  15. 15. Leagues and Blogs
  16. 16. Sources Article Link NHL Debuts on Foursquare (Four Square) http://www.nhl.com/ice/news.htm?id=539840 Inside the NHL’s Social Media Innovations, Growing Pains (Puck Daddy) http://sports.yahoo.com/nhl/blog/puck_daddy/post/Inside-the-NHL-s-social-media-innovations-growi?urn=nhl-199092 Follow Me: NBA the Leading Sports Property in Twitter, Facebook Fans http:/www.sportsbusinessdaily.com/Daily/Issues/2011/04/15/Research-and-Ratings/Twitter-Facebook.aspx?hl=nhl%2C%20social%20media&sc=0 Follower/Subscriber Data Official Social Media Pages on Twitter, Facebook, Linkedin, Foursquare

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