1. Media Plan for Gander Mountian
Prepared by M. Wallace Oct. 15, 2014
Radio Placements
Radio Station Format Daypart Rating Rating %
Persons 12+ in
Market
Listners of
Station
Cost Per
Point
Cost Per: 60
ad
No. of
insertions Total Cost
CPM
(Listeners)
Minneapolis KMNB Country AM 6.6 6.6% 2,550,200 168,313 $196 $1,293.60 600 $776,160.00 $7.69
Indianapolis WLHK Country PM 7.3 7.3% 1,277,500 93,258 $119 $868.70 300 $260,610.00 $9.32
Indianapolis WFMS Country Day 6.4 6.4% 1,277,500 81,760 $102 $652.80 205 $133,824.00 $7.98
Houston KKBQ Country Evening 5.9 5.9% 4,165,000 245,735 $152 $896.80 55 $49,324.00 $3.65
Radio Total/Avg. 26.2 589,066 $142 $927.98 1160 $1,219,918.00 $7.16