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Detours brainstorm session

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Detours has an incredible website, product line and market reach. Here are just a few brainstorm ideas I came up with to benefit the marketing efforts.

Detours has an incredible website, product line and market reach. Here are just a few brainstorm ideas I came up with to benefit the marketing efforts.


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  • Transcript

    • 1. brainstorm sessionsome new (and even some random) routes to benefit detours’ marketing efforts
    • 2. detours website let’s add some more networks!nice use of bike lingo!
    • 3. bi-monthly featured artist (because b-i spells b-i-k-e)of course herman yu is a designated designer at detours, but what about bringing in a local artist every other month tofeature one of his or her designs on a bag that detours sells? it’s a way to stretch the product line and introduce new, localartists to the bike scene. and it keeps it fresh and fun.
    • 4. product detail pages i like this. keeping the signage nice, creative & consistent. move these other product “shots” up underneath featured photo for easier access to show off all other product features. i like how the detours logo is part of the repel emblem.
    • 5. pr & advertising
    • 6. in the newswrite press releases for and/or place ads inseattle newspapers/news websites. at least stayup with the current local events and news and seewhere detours can ride on in.
    • 7. write press releases for and/or place ads in bike magazines/websites
    • 8. take it to the worldgo global! detours ships to canada, why not the world? uk bike magazines
    • 9. stay in the know with these outlets great pr for detours. linked right on website. good job! she checked outencompass life took detours latest several sexy products at last product shots of fall’s interbike* the sodo handlebar bag and wrote a *see events for more info fun, descriptive feature story on it. let’s stay on top of encompass life’s mind for another positive pr op. bike commuters, also made a great review with awesome pictures of the product in use. this could be a place to place detours’ banner ads. just a thought.
    • 10. continued from previous page stay in the know with these outlets ...and more
    • 11. radio spots because let’s be honest, not everyone commutes to work on bike. for those after work bikers stuck in their car in traffic, let’s remind or make them aware of detours with a short and sweet radio spot.local radio stationspandoraspotify
    • 12. get on the map... the 2012 bike map have link to 2012 bike map on detours website
    • 13. let’s get on this for 2013! potential partnership ops with this listing contact: walkandbike@seattle.gov to add Detours
    • 14. social media
    • 15. groupon and/or living social have a groupon and/or living social deal for one of the detours products to get detours name out to the coupon seekers. perhaps you have potential customers who would love to shop at detours, but the price isn’t in their budget. with a ‘coupon/deal’, it will be!
    • 16. flickrshow pictures from outreach events,customers using detours’ products, employees on their bikes. looks like bike wheels. play w/ the graphics on detours website to look like a bike for clicking to flickr link
    • 17. spoke(n) it’s great that people can subscribe to the blog.seems to be a good consistent up-keep with the blog writers. maybe have a pseudo-schedule so blog subscribers can expect to have an entry every other day-ish.
    • 18. facebook perhaps each week or bi-weekly feature another product as the cover picture.add store hours for all the bikers out there, we can bring in more fans!
    • 19. facebook testimonials testimonials are the best form of advertising out there! let the customer do the work. talk the talk. looks like detours’ facebook page has it going on. people are posting really amazing comments about their purchased detour bags.golden! when a fan posts a pic of product in use. are they getting paid for this? just kidding!
    • 20. sharing on facebook share fun bike facts, stories and videos on detours fb wall to entertain great strategy to bring in more fans!
    • 21. tweak descriptions facebook use same description on facebook and twitter to maintain consistent voice.twitter
    • 22. twitterthis is great, but let’s get more followers!link with spoke(n) when there’s a new entry and facebook for events
    • 23. linkedinit’s a good idea for every small and large organization/business to be onlinkedin to legitimize it. to show the company is real. it is out there. it’s achance to show off it’s employees as well. and when there’s a jobopportunity, detours can post it here. job seekers will be all over applying forsuch a cool company. it’ll give detours more potential employees to chosefrom. the more options, the better, eh?
    • 24. pinterest let’s start some boards and get pinning! board ideas: favorite places to bike, places i want to bike, bikes i want, bike get-up to get, got to have bags outdoors nw pinned a detours bag.and they mention something of detours pinned on FB.
    • 25. tumblr another way to show portfolio of detours bike bags this is my friend’s illustration portfolio toshow how simple it is to display one’s work. a thought for detours to do this with it’s product line.
    • 26. youtube seeing is believing!let’s show detours customers‘how-to set up the get-up.’produce viral how-to videos to show how-to set up the differentdetours bags on bikes.link how-to videos to product page on detours website.video testimonials from happy customers would be great! link toproduct page on detours website.
    • 27. slidesharejust like the youtube channel let’s show detours customers‘how-toset up the get-up’ via PowerPoint presentations on slideshare.produce Powerpoints with step by step on how-to set up the different detours bags on bikes.link how-to PowerPoints to product page on detours website.
    • 28. spotifyhave a spotify “station” link to detours website.with songs that are good for biking, for instance: 1. Bicycle Race - Queen       2. Apology Song - The Decemberists       3. Tour De France - Kraftwerk       4. Bike - Pink Floyd       5. Bicycle Bicycle, You Are My Bicycle - Be Your Own Pet       6. Bicycle Built For Two - John Fahey       7. Bicycle Spaniard - Cracker       8. Midnight Bicycle Mystery - Deerhoof       9. Bike Ride To The Moon - The Dukes of Stratosphear       10. Cycling Is Fun - Shonen Knife 
    • 29. google + another good outlet to be on these days.let’s make some hangouts to get people talking about bikes and bags!
    • 30. partnership opportunities
    • 31. cascade bicycle club http://www.cascade.org looks like detours already has a link to their website. let’s work with them on some philanthropic outreach! for this event listfor their education & outreach
    • 32. bicycle alliance of washington http://www.bicyclealliance.org/ outreach opskeep an eye on these another partnership op perhaps a place to advertise
    • 33. capital bicycling club of olympia http://capitalbicycleclub.org/ there are so many small bike organizations in WA. let’s get on their radar!
    • 34. recycled cycles http://www.recycledcycles.com/ also up with the events could put up/leave detours marketingmaterials at rc if possible.
    • 35. seattle bike supply http://www.seattlebikesupply.com/ see if they’ll sell detours gear on wholesale consignment
    • 36. events & outreach bringsponsorship/vendor/exhibitor opportunities
    • 37. interbike is detours going to be there this year?
    • 38. just around the corner detours is a sponsor, but will you be there as a vendor/exhibitor? logo is a bit different than the one on the website. is this an out-dated one? or the one used when it’s on a white-background? probably a good idea to use the same colors, and font of the website logo to keep things consistent.
    • 39. cadence for a causejust a name i thought up for some cause marketing.detours chooses a cause for raising money.choose different cause every year.raise $ by miles rode.
    • 40. bike industry partynext year link this to facebook events page & detours website.
    • 41. bike events coming uplet’s keep an eye out on these to see which ones we can get involved with.
    • 42. seattle summer streets http://www.seattle.gov/transportation/summerstreets.htmbe a vendor here, have a boothdemonstrate detours productssee how easy it is to set up the bike bagslet the consumer ‘sample’ the bags on their own bike have link to seattle summer streets on detours website
    • 43. walk ride bike challengehave link to walk bike ride challenge on detours website.
    • 44. bicycle sundays perhaps detours can be a sponsor too!have link to bicycle sundays on detours website.
    • 45. good link. was detours thereas a vendor and/or sponsor?great to be out there in other parts of the nation strutting detours bags! no detours logo, so maybe next year?
    • 46. maybe detours can help sponsorsomething like this or a ‘carb-up’ dinner the night before.
    • 47. detours delivers (this is one of those random routes i spoke of on page 1)if detours had a bi-weekly flyer/newsletter/ or what have you, it could be: delivered door-to-door by a newsies-type girl/boy on bike wearing: detours branded newsies cap detours branded messenger bag taken to local bike partners, organizations and businesses ...bringin’ it back to the bike
    • 48. en-route....and i’m only en-route with my brainstorming. this is just a head-start.