Digital Marketing Best Practices: Blogging for Business

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Why would you add a blog into your digital marketing efforts? This presentation covers what a blog can do you for business, content marketing best practices and touches on analytics beyond numbers. What questions does your brand need to ask in order to determine success?

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Digital Marketing Best Practices: Blogging for Business

  1. 1. BLOGGING FOR BUSINESS Megan Elise Ortiz, Digital Strategist Gray Digital Group
  2. 2. @MEGANELISEORTIZ #BlogitSATX
  3. 3. LET’S DISCUSS • What Your Blog Can Do For Your Brand • Content Best Practices • Analytics Beyond Numbers
  4. 4. WHY ADD A BLOG INTO THE MIX? Print Ads – TV – Billboards – Radio Spots – Radio Reads – Web Banners – Advertorials – Facebook – Twitter – Instagram – Pinterest – Vine – Social Media Ads – E-newsletters – Direct Mail – Yelp – Mobile Ads
  5. 5. WHY ADD A BLOG INTO THE MIX? Small businesses with a blog generate on average 126% more leads
  6. 6. WHAT YOUR BLOG CAN DO FOR YOUR BRAND • It gives your brand a voice • Allows an informal space to • • • • • • converse with your clients Builds trust Sets you up as the subject matter expert Increases website interaction Gives your brand a guaranteed space for mobile optimization, if your website is not yet optimized Builds on brand SEO efforts Case Study: wholefoodsmarket.com/blog/ whole-story
  7. 7. CONTENT BEST PRACTICES • Have an editorial calendar in place • Dedicate a manager to oversee • • • • • • content calendar Ask everyone to contribute content ideas Set a posting frequency that is ideal and achievable for your brand Link internally to keep users on your website Differentiate content: Videos, text, photos Keep your blogs concise: 300-400 words Prioritize the most important content up front HI, HOW CAN I HELP?
  8. 8. JUST A FEW CONTENT IDEAS • Lists • Industry trends • Interviews • Guest posts • Brand Ambassador content • Storytelling • How to • Behind the scenes look
  9. 9. ANALYTICS BEYOND NUMBERS • Is your brand finding their voice? • Are you building trust and expertise? • What kind of conversations are you having with your • • • • visitors? Are they returning and commenting? What other areas of the site are visitors spending their time? Have you seeing an increase in social engagement? Are you producing quality content that your visitors find truly helpful?
  10. 10. SET YOURSELF UP FOR SUCCESS Dedicated Manager Editorial Calendar Content Success
  11. 11. Q&A @MeganEliseOrtiz www.slideshare.net/MeganEliseOrtiz

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